Diseño gráfico publicitario

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Análisis de la construcción de marca de la empresa “con detalles y colores”, dedicada a la elaboración de prendas jeans en el sector comercial el Tambo del cantón Pelileo de la provincia de Tungurahua.
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2017-05) Amán Poaquiza, Álvaro Alejandro; Páez Ortiz, Mauricio Ismael
Corporate Branding is the essence of the company, which is the construction, development and planning of the brand. The corporate identity is focused on the attributes, attitudes and benefits that the company offers the public through its products. Branding is the link between the product, the company and the public. This set of actions means that the corporate image has an agreed perception, when it is projected within the market to directly involve the public. Currently a company that does not have a brand is not going to make it visible or recognized within the market in which it is developed, meanwhile companies that have chosen to add a brand to their institution, company, or business have usually Obtained an impact of relevance in the market thanks to the graphic image that they have projected, together with strategies of positioning of mark. Having a brand is to generate trust, credibility and quality in the product that the company offers the public, there are several ways to transmit and disseminate the identity of a brand all obeys to how you want the company to be recognized within the market, to generate pregnancy Of the brand in the consumer must strictly follow a theoretical, technical and graphic process on the basis of design be these in the construction, structuring and application of the brand. When done and applied correctly a corporate brandig makes the advertising of the company flow according to the needs that it has within the market one of the main advantages is that it causes in the public a positive reaction to the moment it is visualized or announced brand.
Análisis de los integrantes sensibles de la identidad para promocionar el Comité de Turismo de Tungurahua
(Universidad Técnica de Ambato, 2015) Moreno Mejía, Galo Rubén; Ruiz Pérez, Christian
The Tourism Strategy was designed in 2008 by several actors and institutional representatives from the public and private sector of the nine counties of Tungurahua, is a priority policy whose purpose lies in working for the economic, productive and tourism development in the province. To give attention to everything planned and ensure compliance, the Tourism Committee, a body which coordinates in a participatory manner proposals generated within the Strategy, the Committee has been operating for nearly seven years, time in which their performance as a coordinating body has been remarkable, and it’s considering that the management that the management carried out has been successful, despite this, the image of the Committee is not perceived as a whole by their public and private audiences, due to the entity only promote the tourist image of the province and its image as such has been in the background. To know the perception level of the image of the Tourism Committee, first is necessary to analyze their identity and sensitive member of the body, to fulfill the purpose, this research is quantitative and qualitative, applying tools such as inquiry, focus group, interviews and observations, which allow us know in detail the opinion of the audiences, with respect to the values and attributes that the entity has, once completion of the investigation had been completed, three phases are complemented to resolve the identified problem: redesign the Graphic Identity, develop the Corporate Identity Manual; this one includes Corporate Branding strategies through various actions aimed at internal and external public of the entity.
Análisis de un medio comunicacional para estimular el desarrollo del lenguaje en niños en la etapa pre operacional, de 2 a 3 años de edad del C.N.H. Estrellitas de Santa Elena en la parroquia San Bartolomé de Pinllo, ciudad de Ambato, provincia de Tungurahua
(2015-11-18) Ramos Velasteguí, Jeannette Vanessa; Tenecota Yucailla, Edison Mauricio
La investigación que motiva al análisis de un medio comunicacional para estimular el desarrollo del lenguaje en niños en la Etapa Pre operacional, de 2 a 3 años de edad del C.N.H. Estrellitas de Santa Elena en la Parroquia San Bartolomé de Pinllo, ciudad de Ambato provincia Tungurahua, tiene como propósito el de investigar como los medios comunicacionales generan y permiten un buen desarrollo del lenguaje; por lo que se procede a aplicarmétodos de investigación con el objetivo de recopilar datos y la opinión de los docentes y padres de familia, de esta manera se determina el problema mediante la variable independiente y la variable dependiente, para luego operacionalizarlos; se llega a la conclusión que el implementar material didáctico en el aula de clases mediante piezas editoriales es eficaz y contribuye al proceso cognitivo del infantesegún su edad y necesidades; de esta manera el diseñador gráfico contribuye de manera interdisciplinaria en el ámbito de la educación con un producto diferente e innovador. Después de este proceso de plantea como propuesta de diseño el desarrollo del álbum ilustrado como herramienta de estimulación para el desarrollo del lenguaje en niños en etapa pre operacional de 2 a 3 años de edad del C.N.H. Estrellitas de Santa Elena, en la parroquia San Bartolomé de Pinllo de la ciudad de Ambato provincia de Tungurahua.
Análisis del sistema pictográfico de la plataforma educativa de la Dirección de Educación a Distancia de la Universidad Técnica de Ambato y su incidencia en la asimilación de conocimientos
(2016) Lalama Meléndez, Andrea Elizabeth; Ruiz Pérez, Christian
The research part of the need to improve and innovate the teaching - learning educational platform of the Directorate of Distance Education and Virtual Technical University of Ambato, by applying metaphorical classrooms and the structure of a pictographic system; by applying various research tools that allowed the correct collection of information provided considerably between these instruments surveys workforce, as well as interviews with people who occupy strategic locations in the state applied. The hypothesis testing is the result of the analysis and interpretation of data collected and above, defining the conclusions and recommendations of the investigation, allowing resources and develop solutions to the issues raised; the perspective of the proposal is so broad investigative work maintains a high level of significance so its applicability is guaranteed to improve the teaching - learning process based on andragogy. The aim of the study developed is focused on innovative teaching methodology - learning in virtual education, through the use of various resources among whom is the 3D modeling which provides significantly the academic performance of the participants and / or students in each one of the training process; and the pictographic system will allow a better location in the entire interface of the educational platform of the Directorate of Distance Education and Virtual. The study of references was vital in the creative process of the proposal, in which existing metaphorical classrooms as well as correct pictographic systems was analyzed and discern which are most suitable for your application, the same can not be disclaimed by the teaching methodology - xx adequate learning with technical information - scientific and specific references in the investigation
Análisis ortotipográfico de la rotulación exterior de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2022-09-21) Gómez Tapia, Erick Steven; Álvarez Lizano, Iván Patricio
The purpose of this research project is to develop an orthotypographic manual to help the proper management of the visual elements of the advertising arts in the city of Ambato, especially in the signs of Cevallos Avenue, and serve as a way to educate business owners that behind a design there is a previous study, to achieve their objectives and needs, since currently there is an inadequate management that does not transmit a clear message to the users, losing interest easily. It is also suggested that the Municipality consider this study to reformulate the municipal ordinance of visual media in the future in order to improve the visibility of the signs in a more aesthetic way and to meet the needs of business owners, as well as evaluated by a graphic designer for approval.
Análisis y diseño de la identidad corporativa del chocolate ambateño y su impacto en el reconocimiento y aceptación por parte del mercado local.
(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-10) Cuenca Veintimilla, César Gabriel; Ruíz Pérez, Christian Gabriel
According to the analysis of several problems in Ambato´s city, we determined that one of them is in a traditional and cultural value as fine chocolate´s product because it doesn´t become known as an artisan´s product of the city by their own people, leading to a loss of Ambato´s cultural identity. After the research process, we are determined that the product isn´t linked to the Ambato´s city by their habitants, its image is not reinforced by a medium visual that reaches relate to the city and although there are "improvised sales" in local markets, the identity is still fading. This project seeks to benefit the Ambato´s city through the back of his identity from a visual´s proposal of communication in the Graphic Design area supporting the handmade product. One of the reasons why this project will be done is to increase the cogency of the product in the local market, the Ambato´s people can recognizes the product, to rescue certain features of the essence of Ambato´s culture that he has been putting out in recent decades and the product can be to spread by their citizens, for which we do this project of "action research" that is to provide a graphic image that identifies the product, based on the culturalism´s essence for transmission by various graphic means to improve product popularity and extol the relationship with Ambato as their hometown.
Analizar los aspectos gráficos del ecopackaging que determinan la decisión de compra de un producto, en usuarios entre 25 y 30 años de edad, en las distintas plazas comerciales de la Ciudad de Ambato.
(2015) Miniguano Naula, Gabriel Santiago; Ruiz, Christian
El presente proyecto tiene como objetivo principal analizar los aspectos gráficos del ecopackaging que determinan la decisión de compra de un producto, en usuarios entre 25 y 30 años de edad, en las distintas plazas comerciales de la ciudad de Ambato. Para lo cual se procedió a realizar la investigación por medio de herramientas las cuales facilitaron la recolección de información y datos, los mismos que permitieron analizar, enfocar y delimitar la producción del producto meta como uno de los objetivos principales de la investigación. Como resultado general se puede evidenciar que el público objetivo determina con un 100% como Plaza Comercial favorita al Mall de los Andes, como categoría principal con un 50% a la afluencia de usuarios refiriéndose explícitamente al consumo de productos alimenticios en el patio de comidas del mismo, Así también se realizó la observación de productos con empaques ecológicos en las distintas categorías, interpretando que existe una notable escases de los mismos en los sitios de expendio, por otro lado en el análisis costo-producto con un 37% las personas estarían dispuestos a pagar más por un producto ecológico alimenticio, es así que se pretende analizar los aspectos gráficos del ecopackaging que determinan la decisión de compra de un producto, elaborando un artículo investigativo por medio de un soporte gráfico impreso donde se evidencie la investigación realizada, lo cual ayudará al desarrollo investigativo y formación educativa de estudiantes y profesionales a fines a la carrera de Diseño Gráfico Publicitario, optando por una alternativa fiable con una correcta identidad ecológica y por ende que incentive a realizar investigaciones a futuro.
Aplicación de estereotipos sexistas dentro de la publicidad de marcas ecuatorianas
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2022-03-24) Nogales Morocho, Dennise Ivanna; Ruiz Pérez, Christian Gabriel
The present investigation, will analyze the ratification of sexist stereotypes in graphic advertisements in Ecuadorian brands, and also the influence that has de society in the creation of them, the culture of the society and the influence that possess the graphic pieces in the positioning of a brand. Through parameters based on graphic design, it has been possible to analyze different digital graphic pieces, the same ones that will be judged from a professional and impartial criterion, taking into account the social approach of the investigation, starting from these two variables, new ones will be proposed pieces, using the same resources without diverting attention from the advertising message that each one has, in this way it will be possible to verify the proposed hypothesis. Within the present project it has been determined to include a certain population to understand the perception of each chosen graphic piece, that is why data collection is essential for the development of this research, both of the pieces chosen for analysis, as the new proposals, in this way it will be possible to determine the importance and influence of sexist resources in the minds of consumers, as well as in the positioning of brands or products
La aplicación de tecnologías para la reducción de ruido visual y sus remanentes en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-10-05) Carrión Apunte, Daniel Alexander; Nájera Gáleas, Carlos Enrique
The purpose of this research prior to the titration process is the study to determine alternatives to the use of physical material and its remnants, taking visual noise as a study base and new technologies as a development option, in this case Augmented Reality, components that allow the reduction of the surplus and corresponding remnants of advertising material with a low communication level. The main objective is to contemplate the possibilities of replacing physical orthodox communication, taking into account the health emergency and the progressive contagion that direct contact between individuals entails, with an alternative in the hands of new technologies, thus reducing the mass production and styling the proposals with compatible graphics engines. Based on this, an arduous investigation was carried out in various fields of communication development, which converges in a meeting of interdisciplines that generate information, content and a new and wide field of study and correlated application, taking into account technological advancement and in the case the level of digital immersion. The evolution of technology along with graphics engines and platforms, open a wide space of application possibilities, limited only by the creativity of the user and developer, so much so that currently augmented reality is directly interrelated with different disciplines , disseminating information in a better way and with a promising level of acceptability, as it is in the field of medicine and education.
Las areas recreativas y su relación con el confort de los niños de 2 a 5 años en os centros comerciales de la ciudad de Latacunga
(2015) Moreno Trávez, Ana Lucía; Suárez Abril, Santiago Fernando
El presente trabajo de investigación, tiene como finalidad establecer los parámetros ambientales y funcionales que aportan en el diseño interior de las Áreas Recreativas del Centro Comercial Popular el Salto de la ciudad de Latacunga, provincia de Cotopaxi. El enfoque que tiene el presente estudio es Cuali-cuantitativo basado en la visión femenológica y en el campo de investigación, cuya modalidad básica se apoya en una investigación bibliográfica documental, de campo y por último la intervención social. La investigación pretende analizar la problemática y de acuerdo a las necesidades planteadas por los usuarios del espacio, estructurar parámetros en base a aspectos funcionales y ambientales establecidos para áreas de este tipo. El nivel o tipo de investigación es descriptiva y exploratoria, con el fin de concebir una investigación de orden generatriz, que servirá como base para próximas investigaciones de este tipo. Las técnicas utilizadas son la observación y la encuesta con su respectiva guía, procediendo adicionalmente con el análisis de cada pregunta y respuesta. Cabe resaltar que en la investigación se trabajó con una hipótesis general, logrando su respectiva comprobación en el planteamiento de la propuesta.
Arquetipos de la narrativa visual escolar como modo de difusión de la identidad nacional ecuatoriana
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-02) Parada Cotrina, Ana Cristina; Fabara Sánchez, Fernando Rodrigo
National identity is a social construction that is reflected in every action, personal and collective, of their individuals, and is impregnated in those traditions, symbols and values that bring belonging. Nevertheless, it is important to ask ourselves if that identity is really being felt and positive, or if on the contrary, it’s perceived negatively, for example, the generalization of an unpunctual, cheater Ecuadorian, or one without roots that after coming back from abroad boasts about their new accent and is ashamed of their people. Even though social identity is something that is adopted spontaneously by the simple fact of belonging to a common land, it is also something that is constantly under construction, so if there is no education structured about it, the duty will be left to chance, from there comes the need to pick up the reins on the matter, through a meaningful education for kids, whom will have a more steady and practical fundament regarding to which are the signs of being Ecuadorian. Through different investigation tools, results have been obtained regarding the adequate type of material for teaching national identity for school level. The proposal that was chosen was the development of supplementary material for basic education, in which character and stories based on archetypes were built, gathering patriotic stories, national heroes, customs, symbols and icons related to national identity.
El Brand Sense en el posicionamiento de marca, Ambato 2018
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-09) Barrionuevo Andi, Shirley Alejandra; Jordán Yanchatuña, Diego Ismael
The human being in his day to day is surrounded by sensory experiences with his environment, generating emotional links with everything around him, either positively or negatively. It is there that the brand must persuade and be effective when in contact with the consumer generating unique moments obtaining positive experiences; but few are the brands that today care about connecting with people and knowing their behavior before the different stimuli they receive from outside. The research has focused on the use of emotions through the senses, the main reason will be an experiment based on sensory experience, which consists of the approach of the client to the brand through stimuli in vision, hearing and Kinesthesia which will generate results that will be taken into account the development of advertising strategies.
El branding como generador de reconocimiento de la unidad educativa intercultural bilingüe Huayna Capac de la parroquia de San Pablo de la ciudad de Ambato
(2024-08) Punina Azogue, Luis Eduardo; Nájera Galeas, Carlos Enrique
La Unidad Educativa Intercultural Bilingüe Huayna Capac es una institución educativa ubicada en la parroquia de San Pablo de la ciudad de Ambato, dedicada a proporcionar una educación de calidad basada en los principios de interculturalidad y bilingüismo. La institución se enfoca en promover la diversidad cultural y el respeto por las lenguas nativas, brindando a sus estudiantes una formación integral que incluye tanto el desarrollo académico como la preservación de su identidad cultural. El presente trabajo de investigación surge de la necesidad de fortalecer el reconocimiento de la Unidad Educativa en un entorno altamente competitivo. A pesar de sus esfuerzos en ofrecer una educación diferenciada, la institución enfrenta desafíos en cuanto a su visibilidad y percepción pública, lo que limita su capacidad para atraer nuevos estudiantes y consolidar su presencia en el mercado educativo. Este estudio justifica la importancia de desarrollar un branding efectivo que no solo mejore la imagen de la institución, sino que también refuerce su misión educativa y cultural. La metodología empleada en esta investigación incluyó la realización de encuestas y entrevistas con diferentes actores involucrados, como estudiantes, padres de familia y personal docente. El análisis de estos datos reveló que, si bien la institución cuenta con una propuesta educativa sólida, existen debilidades significativas en su comunicación y en la coherencia de su identidad visual. Estos hallazgos fueron fundamentales para el desarrollo de las estrategias de branding propuestas en este proyecto. Como resultado de este estudio, se diseñó una propuesta de branding que se enfoca en tres áreas clave: el fortalecimiento de la marca institucional, el desarrollo de una identidad visual coherente, y la optimización del uso de redes sociales para la comunicación y promoción de la institución. Estas estrategias están orientadas a mejorar el reconocimiento de la Unidad Educativa Intercultural Bilingüe Huayna Capac, asegurando que su propuesta educativa y cultural sea percibida de manera positiva y atractiva por su público objetivo
Branding digital como estrategia competitiva para generar reconocimiento de marcas nacionales.
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-05) Valdospin Bonilla, Anderson Josué; Fabara Sánchez, Fernando Rodrigo
The present investigation is applied and directed towards the province of Tungurahua, in the document the current situation on the development of the national marks can be evidenced. It also demonstrates the effectiveness of the digital branding strategy that serves as a contribution to design, for the development of a strategic advertising plan, which is applied correctly, which are of vital importance for the recognition of national brands. The development of research in this work has been chosen and executed meticulously, according to the identification of various needs that could be obtained through previous research, one of the most important is the ignorance of national brands by users. The result obtained through this project, allows to provide to the field of graphic design, different possibilities of application of tools such as digital branding in digital communication channels, as this represents the use of new digital tools and which are currently in full swing. Through the implementation of tools in digital media, Ecuadorian companies can cover more field at a national level and not only delimit small sectors of a specific city. Similarly, it was possible to define certain communication needs, related to the management of social networks by certain national brands, such as the deficit in updating the information of these platforms, so it is necessary to train those in charge of the communication area and advertising.
El Branding emocional como elemento de fidelización en el posicionamiento del sector empresarial del calzado de Ambato.
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-06-05) Arce Alvarado, Katherine Nataly; Santillán Meneses, Verónica Elizabeth
The footwear sector is one of the largest in the city of Ambato and has been strengthened in recent years with the creation of small and medium-sized companies dedicated to design, manufacturing and marketing. However, it should be considered that the real lifestyle oriented to comfort and health care, without neglecting fashion and above all, public strategies that are positioned in the local market such as emotional branding, to establish a sensorial connection with the client of a unique experience, it allows in this specific case the brand "Calzado Liwi" to retain its customers and position itself in the market. The methodology applied in the investigation is based on a market study, through the collection of potential, real and objective market data, the tastes and preferences of the public in relation to footwear were determined, through a significant sample of 383 people who are economically active population, to whom the survey technique is applied, whose data was tabulated, plotted and information according to the indicators of marketing and emotional branding. In addition, he identified himself with a discussion group of 10 owners of the most important footwear companies in the city of Ambato, to whom the interview technique was applied. From the project developed it is concluded that the emotional brand is based on a strategy of loyalty that generates value by establishing a standard in the mind of the consumer through a link, it is determined that the emotional brand strategies used are the creation of emotional brochures and Promotions for clients, creation of strategic alliances with products and services related to the care of the feet, screening of an audiovisual short film in pharmacies selling Liwi products and delivery of discount coupons to families, which are applied based on the design of a communication system, a budget It was also determined that it constitutes an investment by the company to achieve positioning in the market of the city of Ambato.
El Branding Emocional como estrategia de fidelización para emprendimientos en la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2022-03-18) Valencia Vela, Álvaro Ismael; Jordán Yanchatuña, Diego Ismael
The objective of this project is to determine the contribution and valorization of emotional Branding towards the different enterprises of the province of Tungurahua. Through a field study, 3 organizations in the province that provide products and services were analyzed to identify their current status. Subsequently, a theoretical framework was made that consists of the study of Branding, strategies and users mainly. The methodology proposed by Bruce Archer was applied with a qualitative quantitative approach with a sample of 333 people. It was possible to identify that emotional branding is a useful tool for customer consolidation and loyalty, through various parameters, since branding alone does not meet all the characteristics. It was obtained as a result of the surveys that 30% of clients did not resolve a close relationship between brand and client, while 95% mention that there are no loyalty processes, which allows Branding to act emotionally to meet these need.
Branding estratégico en el posicionamiento de los Helados La Catedral como ícono tradicional en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2022-09-21) García Pilla, Carlos Gabriel; Ruiz Pérez, Christian Gabriel
The objective of this project is to generate branding strategies to achieve the positioning of a traditional brand in the city of Ambato "Helados La Catedral", which has a history of more than 35 years serving artisanal paila ice creams with a unique flavor. Strategies have been proposed that according to experts are a trend and that are currently the most viable channels for disseminating information and promoting a brand. The objective is to highlight the star product and its founder, being considered an authentic character of the city, with a message that strengthens the client-brand relationship. Information has been collected through the qualitative-quantitative method, conducting surveys and interviews to obtain supporting information for this project. It was detected that the brand in question has a low level of publicity and promotion, for which it is feasible to implement branding strategies to position itself as a characteristic icon of the city.
El Branding Handmade como propuesta de valor en la comercialización del chocolate tradicional ambateño
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-08) Gorozabel Durazno, Franklin Emmanuel; Ruíz Pérez, Christian Gabriel
The purpose of this project is to give identity to Ambateño chocolate through handmade branding, creating a packaging that is made by hand. Identifying the product makes it easy to distinguish it in the market. The creation of the identity of the Ambateño chocolate helps to the acceptance of the product and increases the demand, which leads to improve its commercialization. The artisans trade a traditional product that the public identifies and recognizes as ambateño chocolate or traditional ambateño chocolate. In the same way it is recognized because of the quality that it has, but the manufacturers do not use this attribute as a recognition strategy. It’s necessary that a product has a recognized identity by the public. The handmade branding strengthen the tradition concept, which is why a craft technique will be used to create a packaging. It can be used by the manufacturers who creates Ambateño chocolate. An identifier was created that works as a backup brand in the products made by the Ambateño’s artisans. People who produces the traditional chocolate with the purpose of lead the clients to the manufacturer’s product. This product will be defined and will show a characteristic packaging of the Ambateño chocolate. The proposal responds to the problem that is the lack of identity of the ambateño chocolate. The creation of the image in the product is important to improve the sales, thus it’s respond to the needs of manufacturers and sellers.
El branding, una estrategia de valor para el cannabis como medicina natural
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-09-28) Bustillos Salazar, Daniel Alejandro; Nájera Galeas, Carlos Enrique
The present research seeks to build positive perceptions of Cannabis natural medicine through branding and value strategies in the current environment, a problem that has been present over time because its value, benefits and risks are not known. These debates have been mainly due to politics, religion and current social problems due to the immaturity and irresponsibility in their consumption. At present in many countries, they have legalized Cannabis as a therapeutic medicine for catastrophic diseases or incurable conditions with which palliative therapies are required, currently on the market there is cannabidiol oil (CBD), a drug that is obtained under a prescription for therapeutic purposes or food supplement, however in Ecuador this type of product is not very noticeable since the production, processing and commercialization of Cannabis as medicine is not yet normalized, due to the fact that it is still seen as a threat due to consumption. premature and the absence of truthful information of the product like medicine. Therefore, the importance of the correct use of branding, to influence the change in perception in this case about this plant, cannabis, demonstrating that an identity and the construction of a solid and well-established brand can transform erroneous ideas into knowledge and truthful information that will open the doors for many enterprises, companies, industries and pharmaceutical centers that will promote different products from the use of this medicinal plant and thus benefit health, reduce aggressiveness, benefit legal trade and reduce the black market or contraband .
La calidad en el proceso de impresión de la Industria Gráfica de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2020-09) Andrade Lozada, Lupe Nataly; Santamaría Aguirre, Jorge Luis
Currently, it is essential to satisfy the business demand for products and services focused on the promotion, protection and identification of your brand, as well as being directly linked to the Graphic Design profession, supported by software, hardware and visual arts, in order to develop eminent competitive advantages through printing and finishing processes, therefore, this research aims to analyze the quality management of production processes in the satisfaction of customers in the graphic sector in the city of Ambato, for which it was used a collection of qualitative and quantitative data to determine the characteristics of the printed products and the quality they require to comply. The main results obtained specify that quality management in the graphic sector in the city of Ambato does not yet have the necessary quality to be at the competitive level, facing bad practices that directly affect customer service.