Organización de Empresas
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/888
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Item El Proceso de mejoramiento continuo y su incidencia en el Servicio al cliente de Comercial Ortiz de la ciudad de Ambato.(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2015-07) Masaquiza Jerez, Rosa Wilma 1804504643; Villalba Miranda, Raúl Francisco 0500972369The Commercial Ortiz led by Mr Alexander Ortiz Juan Perez is a company that sells ceramic and taps in domestic and imported brands for taste and convenience of its customers. The problem being addressed is the customer dissatisfaction caused by improper continuous improvement process which has led to a customer service routine. The results of surveys conducted internal customers determine which customers attending the commercial Ortiz did not receive due attention, this reflects the reluctance of vendors to present their service. The solution to the problem was to design a training program for the manager and employees of Commercial Ortiz city of Ambato, highlighting the importance of service, care and sale to customers as pillars of the business environment.