Marketing y Gestión de Negocios
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Item Producción de arnés diseñados para niños con problemas de movilidad en extremidades inferiores(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-10) Aguilar Ardila, Washington Fernando; Silva Ordoñez, Iván FernandoThe business idea is the development of a vertical mobility device that allows an adult to enable young children to stand and walk, from approximately 1 year to 8 years of age, who can not stand in a bipedal position or walk Independently. It is a device that connects to parents or adults and children. The reason for the creation of this product is because it is designed to fill the void and impotence of not being able to mobilize, in addition, that allows babies and children to stand. In addition, thanks to its attributes and benefits, among which we can highlight the improvement of balance, the relationship between parents and children, encourages the child to perform any kind of activity, encourages family participation, improves the quality of life, among others. The results achieved is a notable acceptance of the product by the market to which it is directed, in addition, that based on the financial study could prove quite attractive figures that make viable the manufacture and marketing of the product. Thus the proposal resulting from the research directed me to produce and market the harness designed for children with mobility problems within zone three as it is a product designed to improve the daily life of infants, offering the customer a comfortable product, with standards of quality, at low price and through this help the Plan of good living.