Marketing y Gestión de Negocios

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    Creación de una empresa de fabricación de moquetas de caucho reciclado en la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-11) Campaña Escalante, Carlos Vinicio; Pazmiño Solys, Gabriel Arturo
    The research on the "Creation of a recycled rubber carpet manufacturing company in the city of Ambato" presents an analytical-synthetic description due to the importance of its results to develop a rugged and cost-effective carpet that is easy to acquire for the consumer. The reason for this research is to be aware that the disposal of tires is a serious health problem, causing an impact on the environment as its contamination is highly detrimental. The project focused on following the process established in the parameters of the Faculty of Administrative Sciences of the Technical University of Ambato. The objectives of the research were met. Related to the market study, firstly it was identified that the indispensable elements to obtain a carpet are: Rubber 60% recycled and Polyurethane liquid 40%, being the three-piece set of 4,100gr. In the study of demand, a total of 40,955 units were obtained for 2017 and the supply is 33960 units, with unsatisfied demand being determined to be 6995 units. The proposal is to cover 90% of the unsatisfied demand as a potential market, that is 6296 units, the criterion used to use this production capacity is the one referring to the investment made by the business owner. The benefit-cost ratio is $ 4.06, a TIR of 56% was obtained, with a NPV (1) of $ 655781.78 and a NPV (2) of $ 638132.59 in the real scenario of the project, it is determined therefore that this project is profitable .