Marketing y Gestión de Negocios

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    “Creación de espacios de descanso turísticos accesibles para personas con discapacidad".
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2016-12) Tufiño Murillo, Brenda Carolina; Altamirano Analuisa, Danilo Javier
    The present entrepreneurship project consists of the creation of tourist spaces of rest accessible for persons with disability in the city of Baños de Agua Santa. Its purpose is to offer accommodation service to the tourists; the facilities will be distributed in four mini departments that will be provided with sure and comfortable suitable spaces, the entire construction area is 300 meters ². The tourist sector looks for the innovation and the incorporation of new segments of market like part of the change of the productive counterfoil that it encourages to the business creation. In this sense, the persons with disability will turn out to be benefited with this project, since they will have a space of accessible tourist rest. This initiative frames in the targets of the National Plan of the Good one to Live (PNBV) that they protect the equality, the inclusion and the interculturality. The market research reflects that the demand is of 83 % which authorized for the development of the studies of practicality. As regards the financing of the project it was considered to be two sources: the first one, with proper funds that it corresponds to 90.54 % and the second one across a bank credit that represents 9.46% of the whole of the investment. This enterprising initiative that forms the creation of tourist spaces of rest accessible for persons with disability, will allow to offer an inclusive, suitable tourist service and insurance faced to the rest and the relaxation.
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    Deportes Extremos para Discapacitados en base al Turismo Accesible en la ciudad de Baños de Agua Santa
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-04) Miranda Amán, Henry Fernando; Santamaría Díaz, Edwin César
    The present study examines the existing reception for the tourist service extreme sports for the disabled based on accessible tourism which seeks that all people can enjoy them safely and reliably. Having as main problem the little accessibility that currently exists in this medium for people with disabilities when performing extreme sports. The services to offer are comprised of canopy, crazy ball swing, bridge jump and rafting, these are the most popular sports currently enjoyed by tourists when visiting the parish of Rio Blanco. Tourism generates a new alternative and favorable option, which provides a few benefits and will help in its socio-economic and tourism development. Through a financial study, the following results were obtained: a VAN of $ 266,208.47, a TIR of $ 50.62%, a R C / B of $ 19.70 and a PRI of 4 months and 6 days. With this study, it was possible to determine that there is sufficient demand in the province and in the country of persons with physical disabilities who are in favor of the existence of a tour operator to which they can go to perform unique sports that give them fun and adrenaline Include them