Marketing y Gestión de Negocios
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/889
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Item Diseño de una línea de jeans ecológicos de dama para la boutique “Secretos de un Ángel” de la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-10) Acosta Yunapanta, Vanessa Gissela; Ortiz Morales, Alicia Giovanna"Secrets of an Angel" boutique, emerged as an SME, dedicated to the retail trade of clothing, was born in the year 2015, in the province of Tungurahua, in the Canton Ambato, specifically in the center of the shopping area of the Santa Rosa parish. It begins its activities with seed capital, granted by the political family of the owner. This microenterprise is focused on providing quality service when advising customers at the time of purchase, always providing a quality product and current designs. It is for this reason that the design of a line of ecological jean's, is directed to the achievement of a positive impact on the environment, with the aim of encouraging recycling in the province of Tungurahua. The project is expected to generate new sources of employment, a lasting fashion that contributes to the reduction of waste pet bottles. Therefore, by means of a research technique such as the survey, we proceed to collect useful information to determine the acceptability or rejection of the product, to achieve positive results we need the application of a market study, a technical study, organizational and financial, thus determining, key data for the start of the enterprise with ecological product, resistant and sustainable. The results achieved with the proposal of an ecological fashion, reflected in a classical and basic garment such as jean, so, was contributed with the national plan of good living, promoting the right to nature and its territorial sustainability.