Carrera de Turismo
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Item Las actividades recreativas y el turismo millenial en el casco urbano de Ambato(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Santamaría Sánchez Cynthia Paola; Hidalgo Salazar Christian Andrés; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThe analysis of recreational activities is of great importance as it covers several topics related to tourism and education. Therefore, its objective is to investigate the relationship between recreational activities and millennial tourism in the urban area of Ambato, in order to identify the city's recreational offerings and its millennial segment preferences. The importance of the study lies in implementing a recreational activity to attract this segment that seeks innovative, sustainable, technological, and authentic experiences through experiences that connect with the interests of this segment, who prioritize their needs based on interaction during their trips. The methodology applied in the research is based on a mixed approach, with a descriptive research scope. In addition, instruments such as observation sheets visiting museums, country houses, parks, and shopping centers were used for direct observation of existing recreational activities, and surveys were applied to 250 people from the millennial segment based on age range, in order to analyze and observe their tourism preferences. Results show that Ambato has a wide range of cultural and environmental tourism offerings, however, it is not aligned with the preferences and expectations of this segment. Based on the data obtained, an escape room based on Ambato's history and culture is proposed. This room will involve solving puzzles using technology, aiming to innovate the city's tourism offerings.Item Las técnicas artesanales y la experiencia turística en el cantón Tisaleo(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Miranda Velastegui Cristina Elizabeth; Viteri Toro Maria Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThis research, entitled "Artisan Techniques and the Tourism Experience in the Tisaleo Canton," was developed with the objective of investigating the relationship between artisan techniques and the tourism experience in the Tisaleo Canton. The importance of this study lies in the need to adapt existing artisan techniques in the Tisaleo Canton to a tourism experience in order to promote tourism development, the dissemination of ancestral knowledge and wisdom, and economic improvement for artisans. The research was conducted using a qualitative approach, utilizing instruments such as the A5 sheets of traditional artisan techniques from the National Institute of Cultural Heritage and the checklist, which allowed for direct information gathering from the canton's artisans regarding artisan techniques. The results show that, despite limitations such as the lack of tourism planning and promotion, cultural tourism has contributed significantly to the economy of the canton's inhabitants, the valorization of cultural identity, and tourism development. In conclusion, experiential tourism is a viable means of local development, provided it is complemented by workshops, training for artisans, support from state institutions, and strategies for improved tourism development and performance.Item La identidad cultural y la actividad turística; caso de estudio: fiesta de los caporales, parroquia Angamarca(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) López Cordones Ruth Nayeli; Viteri Toro María Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThis research, entitled "Cultural Identity and Tourism; Case Study: Caporales Festival, Angamarca Parish," was developed with the objective of investigating the relationship between the cultural identity of the Caporales Festival of Angamarca and tourism activity. The importance of this research lies in the valorization of the living traditions of the Caporales Festival as an expression of cultural identity and its potential as a tourist attraction. This celebration is characterized by the presence of symbolic figures such as the Recuante, the Doña, the Caporal, the Capitana, the Chinas, the Guaricha, the Yumbos, and the Payaso, whose representations embody collective memory, the feminine role, popular spirituality, and the ancestral work of the community. The methodology applied was qualitative, using instruments such as index cards and observation, where we conducted semi-structured interviews with local stakeholders and observations. As a result, it was evident that despite limited promotion and a lack of tourism planning, the cultural event of the Caporales festival generates interest in tourists and strengthens cultural pride among residents, highlighting the authenticity, identity, and symbolic richness of each festive figure. In conclusion, well-planned tourism activities within the parish are an effective strategy for boosting community tourism and enhancing cultural identity, provided that tourism services are well planned and implemented.Item La cultura culinaria y la experiencia turística en la fiesta de la fruta y de las flores(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Chizag Azogue Alex Henry; Torres Oñate Camilo Francisco; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThe traditional gastronomy of Ambato is a living cultural manifestation that transmits identity through its flavors, techniques and local products, while the tourist experience evaluates the visitor's perception when interacting with the destination's environment. When integrated, both variables strengthen the cultural connection between tourists and the place visited, we propose to investigate the culinary culture and its impact on the tourist experience during the Fiesta de la Fruta y de las Flores. It was developed under a quantitative approach, non-experimental and crosssectional design. Two instruments were used to collect the data: for the “culinary culture”, the Food Atlas cards to record the primary products and the elaboration of typical dishes; for the “tourist experience” variable, a structured survey with a Likert scale applied to 203 visitors was used. The data were analyzed in the SPSS program and the Chi-square test, the results showed that the gastronomy of the city of Ambato generates satisfaction in tourists and awakens interest in learning more about the destination. It was concluded that the culinary culture has a positive influence on the visitor's experience and its incorporation into the event contributes to improving the competitiveness of the destination.Item La literatura moderna y las rutas turísticas; caso de estudio: ciudad de Ambato(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Sánchez Tobar Michael Steven; Viteri Toro María Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThe main objective of this research project entitled “Modern Literature and Tourist Routes; Case Study: City of Ambato” was to examine the connection between modern literature and the creation of tourist routes to enhance the tourist experience in the city of Ambato as a cultural and distinctive resource for the creation of novel tourist products, which not only broaden the existing range, but also promote a more intense link of the tourist with the local identity. In methodological terms, a qualitative perspective was used, with a non-experimental cross-sectional design and a research approach focused on the analysis of cases in the city of Ambato. We used methods such as the documentary study, through bibliographic files to collect the literary legacy, and the situational study of the tourism market using a SWOT matrix. The findings enabled the identification of twelve significant literary works of modernism in Ambato and evaluated Ambato's capacity to establish literary routes, highlighting strengths such as its geographic position and cultural heritage, and opportunities such as increased domestic tourism and interest in local products. It was determined that Ambato has a valuable contemporary literary heritage that can be used for the creation of thematic and innovative tourist routes that enhance the tourist experience and establish a sustainable cultural tourism model, highlighting the importance of combining literary stories with the city's emblematic sites.Item La innovación gastronómica y la cocina tradicional de la ciudad de Ambato(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Ordoñez Cadena Manuel de Jesús; Torres Oñate Camilo Francisco; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThe objective of the research was to determine gastronomic innovation and traditional cuisine in the city of Ambato, the purpose was to identify the new culinary techniques used in the environment, as well as the traditional preparations preferred by diners. The relevance of the work lies in giving value to Ambato's cuisine, while using innovative trends that allow promoting traditional preparations without losing its identity. A quantitative methodology was used, with a non-experimental crosssectional design, simple random probability sampling, an observation sheet was applied to identify innovation techniques and a Likert scale survey of consumers to determine the degree of preference of representative dishes of the city. Therefore, the results showed that techniques such as foam, vacuum cooking, fusion cooking, gelling, pickling and reduction are applied in the dishes of several restaurants in the city, and it was also evident that llapingacho, colada morada and empanadas de viento are the favorites of those surveyed, giving as a proposal an innovative menu of the aforementioned dishes. In conclusion, Ambato is a city with well known traditional dishes, which are looking to innovate, to give a modern approach to the presentations.Item La accesibilidad en los deportes de aventura cantón Baños de Agua Santa(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Moyolema Ramirez Yessenia Estefania; Melo Fiallos Diego Fernando; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThe research conducted on the topic “Accessibility in adventure sports in the canton Baños de Agua Santa”. The term accessibility refers to the condition and standards to be met by spaces, environments, goods, products, processes and services as well as objects, instruments and devices to be used by people with disabilities to promote safety and comfort in the most autonomous and natural way possible in adventure activities. The objective of this research is to analyze the relationship between accessibility for people with disabilities and adventure sports in the canton. For its development, a methodology with a non-experimental design with a cross-sectional, qualitative approach and a case study scope was taken into account, using as an instrument the interview that is structured according to variables, dimensions and indicators: the same that are exposed in 11 questions. In addition, an observation sheet was used to analyze, measure and evaluate a specific objective. The results of the research showed that the adventure sports suitable for people with disabilities are: canopy, bridge jumping, tarabita and rafting, which are offered by the tourism operators of the canton. It is concluded that there is not a great accessibility to perform these adventure activities, in addition there is no tourism promotion strategy, for this reason the proposal was the implementation of a QR code to promote these adventure sports for people with disabilities, thus achieving an effective promotion and boost the economy of the canton Baños de Agua Santa.Item Las construcciones andinas y el turismo rural en el cantón Tisaleo(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Vega Martínez Daniel Alejandro; Melo Fiallos Diego Fernando; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThis research aimed to revalorize Andean vernacular constructios in Tisaleo cantón and boost rural tourism through a proposal for interior design tailored for tourist lodging, carefully maintaining the external facade to preserve its heritage value. Additionally, a digital illustrative and informative brochure was developed to document and disseminate the cultural and historical significance of these buildings, fostering awareness, promoting their conservation, and attracting an audience interested in Andean heritage and traditions, thereby contributing to the sustainable socioeconomic development of the community. The study employed a qualitative methodology, drawing upon a comprehensive review of existing literature and theoretical frameworks such as the Ontological Turn and Valene Smithˋs Tourism Typology. Data triangulation, primarily from expert interviews, revealed that while vernacular architecture holds significant potential as a rural tourism attraction due to its unique construction with adobe, rammed earth, and wattle and daub, its precarious state of conservation exacerbated by neglect, climatic factors, and a lack of preservations policies limits its full utilization. A notable loss of ancestral constructions knowledge, crucial for authentic rehabilitation, was also identified. The conclusions underscore the urgent need for integrated strategies that promote both conservation and dissemination. The proposed solution, focusing on adapting interiors for tourist accommodation and creating a digital brochure, offers a practical and symbiotic approach to revalorize this rich heritage and revitalize rural tourism in Tisaleo.Item Los saberes femeninos y el turismo vivencial en la parroquia Salasaka(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Luna Pinto Dayana Michelle; Viteri Toro Maria Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThe growing demand for sustainable and culturally respectful tourism models prompted this research, which focused on analyzing how women's ancestral knowledge in the indigenous parish of Salasaka can be incorporated into the development of experiential tourism. Using a qualitative approach, a thematic observation guide was applied to identify, analyze, and triangulate fifteen ancestral practices led by women and fifteen manifestations of experiential tourism present in the community. The findings reveal a vibrant cultural heritage reflected in practices such as traditional gastronomy, weaving, natural medicine, collective child-rearing, and community leadership. The study demonstrates that women's knowledge not only fosters cultural identity and resilience but also represents a viable opportunity to boost the local economy through authentic tourism experiences. Additionally, it highlights the crucial role of women as knowledge keepers, community leaders, and intercultural educators. The final proposal outlines guidelines for a gender-sensitive experiential tourism model that honors the symbolic meanings of each practice while promoting inclusive and participatory processes. In conclusion, a strong relationship exists between women's ancestral knowledge and experiential tourism, provided that these initiatives are managed under principles of equity, sustainability, and cultural recognitionItem La educación ambiental y el senderismo en el cerro Teligote, cantón Pelileo(Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Guamanquispe Guaillaguaman Jennifer Alexandra; González Sánchez Angélica María; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de TurismoThe Teligote hill is considered a protective forest located in the community of the same name, belonging to the Pelileo cantón in the province of Tungurahua. This hill contains 200 hectares of primary forest that harbors a rich biodiversity and represents an ideal environment for native species found on the site. Thus, the following research aims to investigate environmental education and hiking in the Teligote hill. The importance of this research lies in raising awareness among people who practice hiking and visit the site. A qualitative approach methodology was used, using an observation sheet and aninterview, focused on environmental education, observation of people's behavior and hiking, in addition to a non-experimental cross-sectional design and two types of nonstatistical sampling by judgment and by convenience. The results determined that environmental education does have an influence on the people who go hiking, since the visitors demonstrate low environmental responsibility and inadequate waste management at the site. Finally, the research contributed to the implementation of an environmental awareness and responsible hiking campaign for all people, especially adolescents, young people and adults between the ages of 12 and 59, highlighting the natural wealth of Teligote hill and the importance of its conservation.