Los saberes femeninos y el turismo vivencial en la parroquia Salasaka

Abstract

The growing demand for sustainable and culturally respectful tourism models prompted this research, which focused on analyzing how women's ancestral knowledge in the indigenous parish of Salasaka can be incorporated into the development of experiential tourism. Using a qualitative approach, a thematic observation guide was applied to identify, analyze, and triangulate fifteen ancestral practices led by women and fifteen manifestations of experiential tourism present in the community. The findings reveal a vibrant cultural heritage reflected in practices such as traditional gastronomy, weaving, natural medicine, collective child-rearing, and community leadership. The study demonstrates that women's knowledge not only fosters cultural identity and resilience but also represents a viable opportunity to boost the local economy through authentic tourism experiences. Additionally, it highlights the crucial role of women as knowledge keepers, community leaders, and intercultural educators. The final proposal outlines guidelines for a gender-sensitive experiential tourism model that honors the symbolic meanings of each practice while promoting inclusive and participatory processes. In conclusion, a strong relationship exists between women's ancestral knowledge and experiential tourism, provided that these initiatives are managed under principles of equity, sustainability, and cultural recognition