Gestión Empresarial basada en Métodos Cuantitativos
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Item La cadena de valor como elemento estratégico en la gestión empresarial en el sector Automotriz(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos, 2018) Freire Ruíz., Alexandra Soledad; Ballesteros López, Leonardo GabrielThe business world and its increasingly globalized growth force businessmen and managers to adapt to an undeniable reality that is currently being experienced as unfair competition, the creation of new laws and market barriers, if they do not take actions, strategies or plan how to face these challenges will disappear from the market. Although there is a myriad of information as analytical tools for decision making, it is vitally important to define the business action plan. The automotive sector has been declining for some years, due to import barriers and high tariffs, which has caused the rise in prices in new vehicles. Meanwhile for the subsector of sales of vehicle responses the outlook is promising as the useful life of used cars is lengthening and therefore the demand for such spare parts is increasing, in addition the entry of new models of vehicles from Asian countries has caused companies to increase their business lines.Item Modelo predictivo de uso de la banca digital según el comportamiento demográfico del segmento joven de la ciudad de Quito(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos., 2018) Recalde Cortés, Carla Stephany; Quisimalín Santamaría, Hernán MauricioThis paper was to analyze the demographic behavior of young people in the city of Quito and how they affect the use of digital banking. It is evident that technology plays a very important role and the profile of consumers in the financial system is not the exception, for this concept it was necessary to publicize the entire incidence of young people today and to quote as a reference the new generations as It's the millennials. In order to describe the incidence of these demographic variables in digital banking, a descriptive analysis was carried out that details all the information gathered through surveys, in order to know the characteristics of this population segment, determined a profile and a possible behavior. It was key to investigate about the predictive models used in the banking to know the importance of them and with this to determine the most suitable model for the present investigation, the model that was selected was the binary logistic regression, which allows us to predict the result of a variable (Use of digital banking) through independent variables (Demographic aspects) and with this build the profile of customers who use digital banking through demographic behavior.Item Análisis de Impacto del Incremento del 2% del Impuesto al Valor Agregado en el Sector de Prendas de Cuero de la Dirección Zonal 3(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos., 2018) Becerra Rodríguez, Daniel Fernando; Gamboa Salinas, Jenny MargothThe present investigation took as starting point the generation and application of a fiscal measure, with the objective of generating greater income for the recovery of those affected by the 2016 earthquake. The modification of the percentage of the Value Added Tax from 12 percent to 14 percent was very questioned by different sectors and economic analysts, since being a regressive tax it was argued that the application of this action by the executive would be counterproductive and would generate the rest of the productive and consumer sectors at the country level were affected. Based on these statements was born the need to execute an analysis using quantitative tools in order to verify if these statements were unfounded or based on real projections. For which reference was made to the sector "Manufacture of leather garments or regenerated leather, outer clothing", which is representative in the Dirección Zonal 3, which is made up of the provinces of Tungurahua, Cotopaxi, Pastaza and Chimborazo, since these provinces of the “Región Sierra” are recognized for the production of leather and footwear. In the framework of this study, the hypothesis was raised "The increase of two percentage points of VAT, generated a negative effect on aspects related to sales and total exports in companies related to the leather goods production sector." In order to demonstrate the hypothesis raised, the information of form 104 / 104A of the Servicio de Rentas Internas was taken as a reference, and the values of paid and declared taxes were analyzed, together with national and international sales and purchases, and with analysis of correlation of variables and the tool of prediction based on time series, it was possible to verify that the application of the economic measure implemented nationally for the period of one year from June 2016 to May 2017, did not affect the sector according to the predictions of sales flows and taxes. This conclusion is generated based on the comparison of the projections executed through the statistical prediction tool and the real data reported to the Servicio de Rentas Internas through its forms assigned for this purpose. The average variation of the real data of 16.96 percent over the predictions under normal conditions in the Dirección Zonal 3. This analysis was executed for the same sector but with data at the National level and the behavior remains but with a rate of 5.07 percent variation.