Gestión Empresarial basada en Métodos Cuantitativos
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Item Factores de la calidad del servicio y su efecto en la competitividad en los cuatro bancos con mayores activos del Ecuador(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos., 2018) Vásconez Andrade, María José; Chico Frías, Ángel EnriqueThe factors of quality in the service are fundamental elements in the effective development of financial institutions, the correct conception and application of the term accompanied by functional strategies allows to reach a higher level of competitiveness. The present study focuses on the four banks with the largest assets of Ecuador; the generation of added value in the service is the differentiator that allows to consolidate financial relationships. The perception of the client against the level of expectation of the service received creates a range of vulnerability, since not being attended to in due time could cause the levels of detractors to increase, as well as the number of claims and requirements, causing a greater expenditure of resources and finally, the customer's untying with the entity. The analysis of the SERVQUAL quality model allowed us to study the five dimensions: reliability, security, tangible elements, responsiveness and empathy and, in turn, identify the level of expectation versus perception. Through mathematical weights, it was possible to demonstrate which is the dimension that causes the greatest influence on the client's perception, to focus more specific efforts and correct deficiencies that reduce the dissatisfaction gap preventing these errors from being identified by the competition and becoming in a threat that affects the entity. The development of conceptualizations facilitated the understanding of the present investigative process, by means of the use of quantitative tools and statistical analysis obtained with the SPSS tool, it was possible to demonstrate the level of correlation of the variables. For the competitiveness analysis we used financial data for the year 2017, comparing the institutional data was based on the Panzar and Rosse model. Finally, the identification of the dimensions clarifies the panorama within the financial institutions and the opportunities for improvement. It is important to emphasize that banks maintain a very close competition, and that the continuous monitoring and improvement of processes results in long-term relationships with the client, consolidated with a greater placement of financial products, and therefore reflected in economic returns for the clients Banks.Item La gestión logística y la competitividad en el sector florícola”(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos, 2018) Brasales Panchi, Sandra Paulina; Quisimalin Oñate, Pablo FernandoAt present, the different business markets of the numerous productive sectors are in constant search of improvement and differentiation in relation to the competition, therefore the floriculture sector is not the exception, this sector is among the main export products at the level nationally contributing to total revenues, for this reason it is necessary for companies to coordinate measurement factors that allow evaluating and improving production processes and achieve competitiveness. The measurement of competitiveness at the business level can be based on various factors that the productive sector believes it is convenient to analyze and change, in order to carry out these analyzes and changes, it is necessary to carry out the evaluation of the daily activities of the companies in advance, identifying which it may be the possible competitive advantage that allows the optimization of time and deliver pertinent information with which it can be faced with other companies in the same sector. In the present research work what is intended is to propose a Logistics Management Model that allows to evaluate the relevant factors that intervene in the production process of the floriculture sector to reach a competitiveness in the sector, research and data analysis was done through the statistical program SPSS providing tables and graphs for a better understanding, as well as the verification of the hypothesis where the qualitative and quantitative variables allowed the viability of the research. In the final part of this research work, the equation of the proposed proposal is presented in a general and summarized manner. These factors are the planning, processes and the financial aspect that consists of management and competitiveness indicators; these indicators measure the logistic process by socializing the proposed structure, that is, this tool can be used by company managers for analysis and timely decision making, achieving business objectives such as optimizing resources, differentiation, customer service and have utility.Item Calidad de Servicio, un Modelo de Gestión competitivo para el sector Farmacéutico(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos, 2018) Bonifaz Orellana, Álvaro Joaquín; Valencia Nuñez, Edison RobertoCompanies that produce service, like those that produce articles; they can also base their decisions on quantitative analysis, statistics that allow inferring in the population and manage their qualitative variables. The Ecuadorian pharmaceutical sector, like many, has been immersed in a conglomeration, where it is easy to deduce that integral quality is the letter of permanence and future in the market. The long-running franchise Farmacias Cruz Azul has been eclipsed in recent years, by the freshness of Farmacias Económicas in Ambato; so the present study allowed to analyze the causes and especially to develop a qualitative-quantitative model based on consumer preferences. Base for emulation at the national level and application in more service companies. Integral quality in a service company takes into account important details such as Tangibility: order, lighting, location; Reliability: level of service, what to offer vs. what to serve; Response Capacity: optimal time to deliver the service; Safety: staff training; and Empathy: trust and customer loyalty. These details are the basis of a competitive company, where the customer every day knows the scope of their needs and the power of their demand. The use of statistical models is an interesting option to relate business variables. Through a study to the target client, the probability of occurrence of a specific event can be predicted, and anticipate the needs of the subject. Plan, organize, control and direct the company would have more sustainable growth tools. The Multinomial Logistic Regression model proposes to estimate the probability that the different independent variables influence the consumer's preference when choosing a pharmacy. This disaggregation allows determining the main variables: reason for choice, fidelity and low prices; that pharmaceutical managers must perfect to obtain a competitive management model.Item Análisis multivariante con indicadores de competitividad para el sector carrocero(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos, 2018) Gaibor Vaca, Edith Alexandra; Valencia Nuñez, Edison RobertoCompetitiveness is one of the aspects currently facing entrepreneurs around the world as a challenge. With this, it is necessary that there are measurements at these levels of competitiveness. The world of business and its increasingly globalized behavior, forces every entrepreneur to stay updated and in continuous improvement regarding all aspects of an organization. The present investigative work studies the measurement of the level of competitiveness that a company presents. The measurement of competitiveness is usually done at the macro or country level. However, the business sector is the one who most needs to know the position it has against others in the same sector. Thus, it becomes necessary to have a simple way to measure business competitiveness, optimizing time and providing timely information. Within a company there are several departments or managements, and determining competitiveness can be seen as a difficult task to achieve, due to the large number of local indicators per management area, as well XXI as the costs and time needed to carry it out. For this reason, the research work uses quantitative multivariate techniques that simplify the information without losing sight or excluding any important aspect. In the present research work, a Multivariate Analysis of Business Competitiveness Indicators is shown to simplify them in a single formula that covers this measurement in a simple way and allows reaching all business areas. The statistical method of Analysis of Main Components is used, which reduces the dimension of these indicators, condensing it into one or more components that group the variables with common characteristics that redo information. This statistical method was developed under the methodology of data reduction through the statistical program SPSS, which provides both tables and graphs for easy understanding. As a final part, a summary indicator is developed that allows business managers to adapt their data by indicating that it condenses the information without losing relevant information. This technique optimizes resources, especially time which is one of the most valuable resources for every entrepreneur. In conclusion, a formula for measuring business competitiveness of simple application is presented.