Jurisprudencia y Ciencias Sociales

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Subject: search.filters.subject.IDENTIDAD CULTURAL

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    La búsqueda de la belleza, aproximación discursiva en Tiktok
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-10) Garcés Freire, Camila Estefania; Viteri Torres, Walter Francisco
    The expansion of TikTok has altered the ways in which digital content is produced and distributed, transforming the platform into a space where meanings about beauty, appearance, and personal care are constructed. In this context, this research aimed to analyze the discursive construction of the pursuit of beauty on TikTok, based on the communication resources and forms of representation present in the content created by female creators on the platform. The qualitative approach of the study was carried out with a descriptive and interpretive perspective. The posts of Nan Jiménez and Bárbara Ramírez were chosen due to their connection with hair care, beauty routines, makeup, and skincare, and were subjected to a semiotic-based digital discourse analysis. The analysis considered the verbal, visual, symbolic, and performative elements of the videos, as well as the audience's perceptions as reflected in their comments. The findings revealed two distinct forms of discourse. In Bárbara Ramírez's work, beauty is built upon a natural, staged image, everyday beauty treatments, and a connection with viewers through hair care, recipes, and makeup. Conversely, in Nan Jiménez's work, beauty is associated with skin health and the demystification of standards like "perfect skin." Furthermore, the comments showed that the audience does not act passively, but rather validates, questions, challenges, and reinterprets the content. It is concluded that TikTok not only reproduces dominant aesthetic models but also allows for their discussion and reformulation. On this platform, beauty is configured as a relational discourse between creators, communication resources, and audiences
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    Educación intercultural y participación comunitaria
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2026-07-09) Tubón Guamán, Erick Stalin; Espín Miniguano, Anita Dalila
    Intercultural education is essential in the Salasaka community; it helps us keep our cultural identity alive and promote community participation. Currently, globalization and modernization, along with shifting interests among young people, have led to a decline in the transmission of ancestral knowledge and participation in community activities. The objective was to determine the influence of intercultural education on community participation among young people. The study was conducted using a qualitative approach and involved 15 young people from the Salasaka parish. The technique used was a semi-structured interview consisting of 9 prepared questions. Based on the creation of a predefined matrix, categories related to interculturality, ancestral knowledge, cultural identity, mingas, youth leadership, social participation, and community strengthening were identified. The analysis and coding of the data were performed using ATLAS.ti software. It was evident that community participation strengthened leadership, shared responsibility, and a sense of belonging among the youth. Additionally, challenges related to generational changes, sociocultural transformations, and the use of technological resources were identified. Among the factors contributing to intercultural education, the transmission of knowledge, the use of the Quichua language, local customs, and community life were identified as elements that strengthened and promoted cultural identity among young people.
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    Revitalización Cultural y Transmisión Intergeneracional de Saberes en familias shuar
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2026-07-09) Chimbo Sichique, Juan David; Pino Loza, Eulalia Dolores
    The present research aimed to analyze cultural revitalization and the intergenerational transmission of knowledge within Shuar families, considering the social and cultural factors that influence the preservation of cultural identity and ancestral knowledge. The study arose from the need to understand how language, oral tradition, collective memory, community practices, and family relationships contribute to keeping traditional customs and knowledge alive among new generations. Likewise, the effects of colonization, Western schooling, globalization, and social changes were addressed, as these processes have caused a progressive weakening in the use of the Shuar language and cultural transmission within indigenous communities. The research was developed under a qualitative approach through bibliographic review and analysis of studies related to cultural revitalization, cultural resistance, intercultural education, and ethnic identity. Among the main findings, it was evidenced that cultural revitalization strengthens the identity of the Shuar people by allowing the recovery of ancestral practices and traditional knowledge. In addition, intergenerational transmission was identified as an essential mechanism for preserving language, collective memory, and ancestral knowledge through family and community participation, strengthening the cultural continuity of the Shuar people. However, limitations related to the lack of interest among some young people, the influence of external cultural models, and the reduction of spaces for the use of the indigenous language in community environments were also identified. Furthermore, the importance of strengthening education to preserve culture was highlighted.
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    La educación bilingüe y la ley orgánica de educación intercultural en la unidad educativa comunitaria intercultural bilingüe pueblo kisapincha
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2026-07-08) Cangui Yugsi, Juan Carlos; Vargas Villacrés, Borman Renán
    This research analyzes the implementation of bilingual education at the Unidad Educativa Comunitaria Intercultural Bilingüe Pueblo Kisapincha, based on the guidelines established by the Organic Law of Intercultural Education (LOEI, by its Spanish acronym). The study adopts a qualitative approach of documentary and field research type, with descriptive and explanatory levels, using semi-structured interviews and bibliographic observation as data collection techniques. The sample consisted of 10 participants community leaders, former students, and parents directly linked to the educational institution. The results show that, although progress has been made in strengthening cultural identity and community participation, structural limitations remain that prevent full compliance with current regulations. The main findings include insufficient intercultural bilingual training among teachers, limited availability of didactic materials in the Kichwa language, the progressive displacement of the indigenous language among new generations, and the gap between what the LOEI establishes and its effective application in daily pedagogical practice. It is concluded that the Unidad Educativa Comunitaria Intercultural Bilingüe Pueblo Kisapincha has a solid regulatory framework, however, this has not been sufficient to guarantee quality intercultural bilingual education. It is recommended to strengthen teacher training, ensure the availability of educational materials in Kichwa, and consolidate the active participation of the community as a central axis of the educational process.
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    La mediación audiovisual en la cobertura de la fiesta de las flores y frutas, y su incidencia en la construcción de la identidad local en Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-07) Benavides Freire, Katherine Nicole; Tamayo Maldonado, Alex Rodrigo Tamayo Maldonado
    This research analyzes audiovisual mediation in the media coverage of the Fiesta de las Flores y Frutas and its influence on the construction of local cultural identity in the city ofAmbato. This celebration is considered one ofthe most representative cultural manifestations in Ecuador and an important symbol of collective memory and social belonging among the citizens of Ambato. In this context, the study seeks to understand how audiovisual content disseminated through traditional media and digital platforms influences the cultural perception of the population. The research was developed using a mixed-methods approach that combined quantitative and qualitative techniques. Surveys were applied to a sample of 384 inhabitants ofAmbato, along with semi-structured interviews conducted with key informants related to communication and cultural management. In addition, an audiovisual content analysis of media materials disseminated during the celebration was carried out. The study was based on interpretative, positivist, and critical paradigms, allowing both the analysis of citizens” perceptions and the symbolic meanings present in media coverage. The results show that most respondents consume audiovisual content related to the Fiesta de las Flores y Frutas, mainly through digital platforms such as Facebook, TikTok, and Instagram. Likewise, the audiovisual coverage includes cultural and symbolic elements associated with Ambato's identity, such as floats, flowers, fruits, artistic expressions, and local traditions. These media resources contribute to strengthening the sense of belonging and preserving the cultural memory of the community. The study concludes that audiovisual mediation plays an important role in the dissemination and representation of the Fiesta de las Flores y Frutas, making the identity elements of the city of Ambato more visible and strengthening the construction of local cultural identity. Audiovisual media fulfill not only an informative function, but also a symbolic and cultural one, actively participating in the transmission of values, traditions, and collective representations linked to the celebration.
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    Pertenencia intergeneracional en la comunidad Salasaka
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2026-01-20) Llerena Vallejo, Kevin Alexander; Balseca Basantes, Jeanneth Elizabeth
    Intergenerational belonging in the Salasaka community is essential for preserving cultural continuity and strengthening collective identity. Relationships between young people and older adults have undergone significant transformations due to modernization and changing youth interests, leading to a decline in cultural participation and the transmission of ancestral knowledge. The objective of this research was to analyze intergenerational belonging in the Salasaka community. The study employed a qualitative approach, with a population of 20 older adults and 15 young people from the Salasaka Parish Council. The data collection technique was a semi-structured interview consisting of 10 pre-designed questions. Based on a pre-established matrix, patterns and categories related to rituals and traditions, transmission of ancestral practices, daily life, participation, and shared identity were identified. Data analysis and coding were performed using ATLAS.ti software, which facilitated processing. The results reveal a progressive distancing of young people from older adults. In addition, a proposal was put forward to develop an “Intergenerational Seedbed” with the aim of reinforcing these bonds of coexistence that would help to reactivate meeting spaces with the elderly and strengthen intergenerational ties
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    La función comunicativa de la vestimenta indígena entre lo identitario y utilitario
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-15) Chachipanta Quinatoa, Sandra Jazmín; Naranjo Gamboa, Byron Orlando
    This research analyzes the communicative function of indigenous clothing, understood as a system of meaning that links memory, identity, and social practices within Andean communities. The study was designed to understand how elements of traditional clothing express cultural messages that combine identity and utility, revealing the tension between tradition, everyday use, and processes of re-signification in modernized or contemporary contexts. This study carried out qualitative research at the interpretive and descriptive level, using methods such as direct observation, semi-structured interviews, and documentary exploration, which was directed at owners and connoisseurs of indigenous attire. The results show that clothing not only fulfills practical functions, but also communicates the main symbols associated with prestige, belonging, origin, respect, and community dynamics, transforming itself into a form of visual communication that expresses status, roles, and social connections. Likewise, it was identified that each garment contains meanings and that its use is regulated by cultural norms that determine designs, colors, materials, and combinations. The discussion shows that indigenous clothing keeps culture alive and helps peoples recognize each other.
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    Gestión de la comunicación. Caso de estudio: Mushuc Runa Sporting Club de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudenca y Ciencias Sociales, Carrera de Comunicaciòn Artículo Académico, 2025-08-01) Rea Lindo, Christian Ariel; Guamán Guadalima, Nelly Gabriela
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    El delito de abigeato y la justicia indígena de los ganaderos de la comunidad Salasaka
    (Universidad Técnica de Ambato, Facultad de Juriprudencia y Ciencias Sociales, Carrera de Derecho, 2025-08-01) Masaquiza Pilla, Brayan Andres; Vargas Villacrés, Borman Renán
    The indigenous system in Ecuador has protection mechanisms in order to apply its own law based on its ancestral traditions and customs. It is here that the Constitution of the Republic of Ecuador in its Article 171 supports indigenous justice in solutions to internal conflicts guaranteeing the decisions of the indigenous jurisdiction are respected by institutions and authorities. Taking into account the importance of the Magna Carta, the present research aims to determine how the crime of cattle rustling impacts the economic subsistence, cultural identity and fundamental rights of the community, as well as the effectiveness of the ordinary and indigenous justice systems. For this, a type of descriptive research is used that determines the causes of the phenomenon addressed. A mixed method is used that starts from a theoretical-bibliographic-documentary review and the statistical processing of the problem through the application of a questionnaire to the population of Salasaka. The interview guide as a selected instrument is applied to three indigenous leaders. The results reveal that cattle rustling not only affects the family economy based on sheep and cattle farming, but also constitutes symbolic violence against the Salasaka worldview, where cattle have ritual and reciprocal value. The diagnosis carried out contributes to formulating strategic actions that strengthen the legal practice of judicial operators in cultural diversity and respect the due process applied. Concluding that cattle rustling affects the economy, tranquility, security and generates mistrust among the inhabitants of the Salasaka community.
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    Comunicación alternativa: evolución y preservación de la identidad cultural del pueblo Salasaka
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-24) Jerez Tubón, Jéssica Patricia; Vayas Ruiz, Eliza Carolina
    This research paper analyses the tools of alternative communication in the Salasaka people, emphasizing their role in preserving cultural identity and the impact of globalization on their traditional methods of communication. Using a mixed methodological approach, this research collects quantitative and qualitative information through surveys and interviews with residents and leaders of this community. The data obtained allow us to analyze the current perception of alternative communication. The Salasaka Kichwa people, located in the Pelileo canton, Tungurahua province, Ecuador, have expressed their history and worldview in unique communication methods that transcend conventional media, such as bull horns, traditional clothing, and general meetings. These communication tools are also symbolic elements that reinforce cultural identity. The main objective of this research is to determine how alternative communication has influenced the change and preservation of the Salasaka cultural identity. The study examines historical and cultural aspects, as well as the evolution of communication tools within this community. The results show that, although ancestral methods face challenges in the face of current technologies, they are still valued as representative symbols of this culture. In addition, the study analyses the population's perceptions regarding the importance of preserving these tools and the integration of contemporary technologies to strengthen community communication. This study highlights the need for strategies that provide an equity of modernity with traditions, ensuring the continuity of the cultural wealth that the Salasaka Parish possesses.