Ciencias Administrativas
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Item La responsabilidad social corporativa y desarrollo sostenible en la Cooperativa de Ahorro y Crédito San Francisco Ltda. del cantón Pelileo(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Administración de Empresas., 2025-02) Villegas Carrasco, Angie Pamela; Córdova Aldas, Víctor HugoLa Cooperativa de Ahorro y Crédito San Francisco Ltda., fundada el 28 de mayo de 1963, ha sido un pilar importante en la región, guiada por los principios cooperativos. Con un enfoque constante en ofrecer servicios financieros de calidad, su objetivo siempre ha sido mejorar el bienestar de sus socios, clientes y de la comunidad en general. A lo largo de los años, la cooperativa ha trabajado para promover el desarrollo sostenible, contribuyendo de manera significativa tanto a nivel interno como en su entorno. Esta investigación busca entender cómo se vincula la responsabilidad social corporativa con el desarrollo sostenible en la Cooperativa de Ahorro y Crédito San Francisco Ltda. del cantón Pelileo. Mediante una encuesta dirigida a los empleados, se recopiló su visión sobre cómo las acciones de la cooperativa impactan tanto en la cooperativa misma como en la com unidad local.Los resultados indican que los empleados valoran de manera muy positiva el trabajo en áreas como la inclusión financiera, la capacitación y el apoyo a proyectos sociales, y consideran que estas iniciativas benefician significativamente al país, tanto en el plano económico como social, mientras refuerzan la imagen positiva de la cooperativa. Los empleados se sienten más motivados y comprometidos cuando perciben que la cooperativa está genuinamente preocupada por el bienestar social de cada uno de ellos, creando un ambiente de trabajo más armonioso y productivo que fomenta su satisfacción y lealtad hacia la organización.Item Análisis predictivo y la permanencia en el lugar de trabajo en la Cooperativa de Ahorro y Crédito SAC(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Administración de Empresas, 2024-07) Guato Llagua, Damaris Lizbeth; Vizuete Muñoz, Julio MauricioLa Cooperativa de Ahorro y Crédito Indígena SAC Cía. Ltda. se ha dedicado a ofrecer servicios financieros en Ambato durante 35 años, logrando una rentabilidad sólida en colaboración con sus empleados. Además, ha expandido sus operaciones con la apertura de agencias a nivel nacional, asegurando seguridad y confianza en todos sus servicios. La Cooperativa está implementando nuevas estrategias y compartiendo experiencias para garantizar el éxito de sus intereses tanto internos como externos. Por esta razón el presente proyecto de investigación se ha enfocado en implementar un modelo de análisis predictivo ya que es crucial para las cooperativas de ahorro y crédito, permitiendo identificar patrones y tendencias en datos históricos para prever comportamientos futuros, como la posible deserción de miembros. La información recabada para este proyecto proviene de investigación de campo, aplicada a los empleados de la Cooperativa, quienes perciben que se valora su trabajo, lo que influye positivamente en su decisión de quedarse en la empresa. Así la propuesta resultante de la investigación es mejorar los procesos de reclutamiento, selección, atracción y retención mediante el uso de herramientas de análisis predictivo para la gestión del personal en la Cooperativa de Ahorro y Crédito Indígena SAC Ltda.Item Gestión del capital intelectual para el sector cooperativo de la provincia de Tungurahua(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2018-02) Gallo Salas, Jenny Elizabeth; Abril Freire, Maria CristinaThe savings and credit cooperative "Kullki Wasi", began its path to be planted more than a decade ago, in 2002 when several leaders of Chibuleo, Salasaca and Pilahuin meet in Ambato, in order to form a savings and credit cooperative. This meeting was composed of twelve people and led by Mr. Juan Andagana as Manager and Chairman of the Board of Directors, Dr. Manuel Caizabanda, of medical specialty. The members decided to baptize their cooperative with the name of Kullki Wasi, which in Kichwa means the House of money, the entity granted indistinctly individual credits of small amounts and over the balance of $ 50 up to $ 1,000 dollars, maximum term of 12 months and a guarantor, the Disbursement made in cash. The research carried out focuses on the area of human talent and its main factors in these institutions is the structural part, since most have well-defined personnel selection procedures that allow us to define their intellectual capacity for the position to be applied. Through the surveys carried out, it was concluded that the human talent of the Cooperative does not have plans for training and development of its employees, which was mentioned by 45% of the respondents. Finally, at the conclusion of the investigation, it is concluded that the Cooperative should apply evaluation instruments with indicators to measure results and evaluate the performance of its collaborators in order to have a financial progress with the established principles of each person.Item “El Marketing Social y su impacto en la Fidelización e incremento de los socios de la Cooperativa de Ahorro y Crédito Oscus”(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Marketing y Gestión de Negocios, 2015-10) Lasso Sandoval, Angélica Soraya; Peñaherrera Zambrano, Santiago XavierThe Credit Union OSCUS Ltda., Is a Company of the Financial sector that contributes to raising the living standards of our partners and customers, meeting their financial needs efficiently, being a leader in the cooperative system in the application of values and principles of social responsibility. In this research developed a very interesting and topical such as social marketing (macro) subject to the partners as defined marketing society in the awareness of people about the use of a good or service to be in good of the entire population. The data obtained from the investigation it was determined that the partners agree to undertake cooperative actions of social marketing to change ideas and behaviors in the wrong way to do the saving and investment of economic resources. So the proposal resulting from the research is to develop a social marketing plan that meets the needs of the poor and excluded members, improve the lives of the members and their families and widening the range of opportunities for communitiesItem La estrategia Below the Line y su incidencia en la participación del mercado objetivo de la Cooperativa de Ahorro y Crédito Llankak Runa Ltda(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Marketing y Gestión de Negocios, 2015-10) Pérez Altamirano, Clara Rocío; Flores San Martín, Emanuel AugustoTOPIC: "Strategies Below The Line and Market Share Company Group Ferretero" credit union Llankak Rune Ltda. " In the city of Ambato. The credit union Llankak Rune Ltda. Is engaged in the provision of financial services in general in the city of Ambato, it has four branches located in strategic locations in the province of Tungurahua and having its headquarters in the city of Ambato with several lines of investment to better serve its customers. This research aims to generate an alternative solution to the credit union LLANKAK Rune LTDA. achieved an increase in Market Share in the city of Ambato, therefore has determined the application of innovative strategies such as the BTL (Below The Line) strategies. Through the application of tools for collecting information as it is the survey allowed us to collect data about the need to innovate advertising strategies of the company to thereby reposition the company's image to encourage a high demand in the market. To achieve the objectives set out to create Below The Line tools to properly reach the target audience, and achieve an increase in the number of active members. Using tools below the line, it is intended to inform citizens on the competitiveness of the cooperative market also report financial products and company profitsItem La Publicidad y la colocación de Microcréditos de la Cooperativa de Ahorro y Crédito Indígeta SAC Latacunga Ltda.(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-11) Tubón Quinfia, Juan Nicolás 1804496352; Santamaría Díaz, Edwin César 1801609445The credit union SAC Indian Latacunga Ltda., Is an indigenous organization of financial intermediation with social approach, aimed at improving living conditions and meet the needs and expectations of indigenous peoples, peasant and urban marginal province Cotopaxi and country; by providing comprehensive financial innovation and quality products within the Christian principles and values, constantly seeking the comprehensive and equitable development of human talent and a model of efficient administration. This research was conducted in the view that the credit union SAC Indian Latacunga Ltda., Has a reduction of loans in the market segment related to microcredit, and this is due to ignorance on the part of customers of all services and products offered by the credit union SAC Latacunga Ltda.; for this reason it was possible to determine the strategies needed to bring the best solutions that helped the Cooperative to improve your scenario, showing that the study provided very good information to benefit the Cooperative SAC Latacunga Ltda., thus being research fully justified. Also through this investigation it was determined that the credit union Indigenous SAC Latacunga Ltda., Is facing a serious problem, it is related to the decrease of microcredit, generating a market positioning of the totally inadequate company what is causing serious economic losses, the lack of customers, and low commercial development. Based on the above it could raise the necessary changes and adopt appropriate strategies, reaching structuring a design of extensive advertising strategy for Cooperative SAC Latacunga., Through an advertising campaign., The same that helped position the market and in the minds of customers the company name, services and products offered, providing appropriate information, more seductive offers and promotions that caught the attention of current and future customers in the market.Item La Publicidad y la colocación de Microcréditos de la Cooperativa de Ahorro y Crédito Indígeta SAC Latacunga Ltda.(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-11) Tubón Quinfia, Juan Nicolás 1804496352; Santamaría Díaz, Edwin César 1801609445The credit union SAC Indian Latacunga Ltda., Is an indigenous organization of financial intermediation with social approach, aimed at improving living conditions and meet the needs and expectations of indigenous peoples, peasant and urban marginal province Cotopaxi and country; by providing comprehensive financial innovation and quality products within the Christian principles and values, constantly seeking the comprehensive and equitable development of human talent and a model of efficient administration. This research was conducted in the view that the credit union SAC Indian Latacunga Ltda., Has a reduction of loans in the market segment related to microcredit, and this is due to ignorance on the part of customers of all services and products offered by the credit union SAC Latacunga Ltda.; for this reason it was possible to determine the strategies needed to bring the best solutions that helped the Cooperative to improve your scenario, showing that the study provided very good information to benefit the Cooperative SAC Latacunga Ltda., thus being research fully justified. Also through this investigation it was determined that the credit union Indigenous SAC Latacunga Ltda., Is facing a serious problem, it is related to the decrease of microcredit, generating a market positioning of the totally inadequate company what is causing serious economic losses, the lack of customers, and low commercial development. Based on the above it could raise the necessary changes and adopt appropriate strategies, reaching structuring a design of extensive advertising strategy for Cooperative SAC Latacunga., Through an advertising campaign., The same that helped position the market and in the minds of customers the company name, services and products offered, providing appropriate information, more seductive offers and promotions that caught the attention of current and future customers in the market.Item La Cultura organizacional y su incidencia en la concientización del Reciclaje de materiales sólidos en los empleados de la Cooperativa OSCUS.(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-11) Flores Bravo, Lenin Omar 1803233426; Herrera Herrera, José Bernardo 1102481148The credit union OSCUS Matrix office is located in the city of Ambato at Lalama 6-39 between Sucre and Bolivar; it is a company dedicated to raising the standard of living of partners and customers through financial and non-financial products without neglecting his high sense of social responsibility. It is for this reason that the research project "Organizational Culture and its impact on the awareness of recycling of solid materials in the Cooperative employees OSCUS" it performed because of the importance of recognizing and identifying the nature of the cooperative and the way to promote care for the environment through recycling. The data produced by field research indicate that it is important to correct issues with proper management of recyclable waste and a full recognition of the fundamental pillars that form the organizational culture of OSCUS and thus achieve a level of awareness for the implementation of draft. Thus, the proposal resulting from the research routed by me to create a way of disseminating organizational culture emphasizing as a fundamental pillar of Social Responsibility which aims to promote the protection of the environment both within and outside the institution her, and implementation of classification means solid materials and adequate signage for proper categorization of such wastes.Item El Marketing relacional y la Fidelización de los Clientes de la Cooperativa de Ahorro y Crédito Luz de América.(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-09) Palate Cholota, Edilma Nataly 1804106381; Villalba Miranda, Raúl Francisco 0500972369The credit union "Luz de América" in the city of Ambato provides financial services: Payout of human development, loans, savings accounts, children's savings accounts, international wire transfers, deposits, and other additional services, financial institution was founded six years ago in the city of Ambato, positioning itself within the province of Tungurahua. This research has focused on a rigorous study on relationship marketing for customer loyalty where it should be emphasized that for any business or company the main objective is set to obtain profitability, so it is necessary to implement tools relationship marketing to help meet their needs and gain the loyalty partner. The data obtained by survey research that were applied to the members of the cooperative consider implementing a relationship marketing plan is necessary to achieve the objectives. In this proposal Relationship Marketing plan that will allow the same customer loyalty, results that led to the design of relational marketing strategies to identify, attract, retain and regain lost customers in order to establish a relationship applies mutually beneficial to ensure their loyalty with customer satisfaction and profitability for the credit union Luz de América.Item Empoderamiento del cliente interno y la Calidad del servicio que percibe el usuario de Servipagos.(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-09) Torres Mayorga, Viviana Elizabeth 1804005559; Ballesteros López, Leonardo Gabriel 1802453629Servipagos is a business transaction service, started operations in 1998, provides billing and payments solutions quality, through agencies, and agents PAGO ÁGIL providing consumers with a fast and accessible service. Manages an extended number of agencies in several provinces, providing a wide coverage. Considering the problems that evidence downward transactionality this filing Servipagos, because of the quality of service is being provided to customers of the institution, a comprehensive analysis was performed for the purpose of giving the best solution. The data obtained by the research, shows that it should be emphasized that staff it feels important part of the institution and to be qualified for more better way, so they can promptly to resolve the requirements presented in the every day of the performance of their duties. The benefits to be obtained through the empowerment plan of internal customer is given the opportunity to employees to make their own decisions, based on the communication, corporate responsibility training, knowledge confidence that eventually the institution has provided him with the clear objective of improving the quality of service. Seeing themselves reflected all the effort in the external customer satisfaction, undoubtedly.