Unidad de Posgrados FCA

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Subject: search.filters.subject.INDICADORES DE MEDICIÓN

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    La cadena de valor como elemento estratégico en la gestión empresarial en el sector Automotriz
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos, 2018) Freire Ruíz., Alexandra Soledad; Ballesteros López, Leonardo Gabriel
    The business world and its increasingly globalized growth force businessmen and managers to adapt to an undeniable reality that is currently being experienced as unfair competition, the creation of new laws and market barriers, if they do not take actions, strategies or plan how to face these challenges will disappear from the market. Although there is a myriad of information as analytical tools for decision making, it is vitally important to define the business action plan. The automotive sector has been declining for some years, due to import barriers and high tariffs, which has caused the rise in prices in new vehicles. Meanwhile for the subsector of sales of vehicle responses the outlook is promising as the useful life of used cars is lengthening and therefore the demand for such spare parts is increasing, in addition the entry of new models of vehicles from Asian countries has caused companies to increase their business lines.
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    La gestión logística y la competitividad en el sector florícola”
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos, 2018) Brasales Panchi, Sandra Paulina; Quisimalin Oñate, Pablo Fernando
    At present, the different business markets of the numerous productive sectors are in constant search of improvement and differentiation in relation to the competition, therefore the floriculture sector is not the exception, this sector is among the main export products at the level nationally contributing to total revenues, for this reason it is necessary for companies to coordinate measurement factors that allow evaluating and improving production processes and achieve competitiveness. The measurement of competitiveness at the business level can be based on various factors that the productive sector believes it is convenient to analyze and change, in order to carry out these analyzes and changes, it is necessary to carry out the evaluation of the daily activities of the companies in advance, identifying which it may be the possible competitive advantage that allows the optimization of time and deliver pertinent information with which it can be faced with other companies in the same sector. In the present research work what is intended is to propose a Logistics Management Model that allows to evaluate the relevant factors that intervene in the production process of the floriculture sector to reach a competitiveness in the sector, research and data analysis was done through the statistical program SPSS providing tables and graphs for a better understanding, as well as the verification of the hypothesis where the qualitative and quantitative variables allowed the viability of the research. In the final part of this research work, the equation of the proposed proposal is presented in a general and summarized manner. These factors are the planning, processes and the financial aspect that consists of management and competitiveness indicators; these indicators measure the logistic process by socializing the proposed structure, that is, this tool can be used by company managers for analysis and timely decision making, achieving business objectives such as optimizing resources, differentiation, customer service and have utility.