Posgrados Diseño y Arquitectura

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El aceite de eucalipto como factor determinante para el acabado antialérgico en prendas textiles
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Játiva Yandún, Viviana Lourdes; Castro Analuiza, Juan Carlos
The investigation of this subject is of great importance for the development of new alternatives of health care and a good coexistence with the environment, the vulnerability of people allergic to allergens present in the environment makes the subject to the field environmental And the eucalyptus that contains medicinal characteristics is used. The garments to be treated are a textile 100% CO, fiber that is very friendly with the treatment of silicone microemultion with eucalyptus oil and camphor, which bring their specialties, clearly antimicrobial, antiallergic and aromatic, which react in the fiber and this way we take advantage of the characteristics directly in contact with the respiratory tract of people vulnerable to this exposure with these pathogens. The antiallergic finish consists of the encapsulation with the microemultion of the silicone, which allows to combine the active factors, the aromas, the use of the garments, the theme of the data search. The research is based on obtaining a pattern sheet of ideal percentages that an impregnation in a textile. Later the proposal of the investigation, a textile garment (t-shirt) will be applied in people diagnosed with respiratory allergies, to obtain the expected results, such as an allergic reaction that manifests itself exposed to mites, pollen, hair of animals, etc. These garments will help the treatment so that the reactions that the cause diminishes or do not present with its frequent use, the garments that can be used in a diary and that maintain a protective shield every minute of the day. In this way, we present other problems in your body.
Adaptación de la norma UNE 166000 para el desarrollo de nuevos productos en la empresa LIWI MEDICAL de la ciudad de Ambato
(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-16) Arias Villavicencio Valeria Elizabeth; Escobar Guanoluisa Taña Elizabeth; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO
This project was based on the adaptation of the UNE 166000:2006 standard for product development by the company Calzado LIWI, located in Ambato, a city in the state of Ambato. This company has been manufacturing orthopedic footwear for 20 years. Adapting this standard allowed for the identification of continuous improvement processes within the company, as well as the proper documentation and systematization of processes for product development. By gathering information using research tools such as interviews, surveys, observation sheets, and document analysis sheets, it was possible to identify the technical, anatomical, biomechanical, and ergonomic requirements for product development, as well as the creative process required for proper product development, ranging from consumer analysis to prototyping, testing, and fit testing prior to mass production in the case of generic pathologies. This research provided relevant information for constructing a series of practical tools that companies can use to develop as many products as they deem necessary. These tools were developed with the organization's context, its environment, and the information detected during data collection in mind. By applying these tools, the entire product development process can be visualized, and by applying the testing and continuous improvement process, it is possible to clearly identify which parts of the process require continuous improvement. With this information, a standard adaptation guide has been developed. This guide provides the company's institutional framework with a framework where the processes, actions, materials, and other elements involved in the process will be documented, validated, and reprocessed if necessary. They can also be replicated with the necessary improvements and periodic evaluation of these guidelines, which are recommended to be carried out semiannually
Análisis de perfil del consumidor en la gestión del diseño y desarrollo de calzado para la empresa Plasticaucho Industrial S.A.
(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-19) Camacho Navas Omar Andrés; Escobar Guanoluisa Taña Elizabeth; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO ARQUITECTURA - MAESTRÍA EN DISEÑO
This study arises from the necessity to align the design and manufacturing processes of children’s footwear with the actual demands of the target audience specifically, children aged 8 to 12 and their parents. The primary objective was to develop a consumer-centered management model grounded in co-creation. Mixed-methods research was adopted, integrating qualitative instruments (expert interviews, podcast sessions, and habit/usage surveys) alongside an exhaustive documentary analysis of ISO 9001:2015 and related guidelines. This multifaceted approach facilitated the integration of diverse perspectives, thus enhancing the validity and reliability of the findings. The results highlight that ergonomic comfort, durability, appealing design, and affordability are critical factors in fulfilling consumer expectations. Additionally, the study underscores the importance of systematically and proactively engaging the user’s perspective during both the design and validation stages of footwear production. Moreover, interdisciplinary collaboration and the application of user-centered methodologies proved instrumental in optimizing design and development processes, thereby strengthening customer loyalty within the target segment and bolstering the firm’s competitive standing. In conclusion, the integrated focus on active consumer involvement, innovation, and stringent quality assurance constitutes the most robust strategy for developing products that meet - and potentially exceed - the expectations of the children’s market.
Análisis del equipamiento urbano público de las ciudades medias de la provincia de Tungurahua y el efecto en su morfología urbano arquitectónica
(Universidad Técnica de Ambato. Dirección de Posgrado. Maestría en Diseño Arquitectónico, 2018-12) Montoya Mantilla, César Julio; Jara López, Víctor Oswaldo
This research focused is the urban equipment study on the Tungurahua province middle cities. Whereby, a specific analysis is made of each of the settlements of this type; thus, based on the gathered information, analysis, and interpretation, to expose a basic regulation for social-urban equipment. In which way, architecture interventions within the urban, sub urban and marginal urban areas of the cities in question; attempting to establish prototype that will be imitated on the other cities with similar characteristics since they are immersed within the established demographic range. We need to optimize resources through the correct sizing, functionality, scope of an architectural form according to the environment, and multi functionality of the buildings; improving the urban morphology of the cities in question. According to the process of this research project provided by the Faculty of Design Architecture and Arts, it will begin by determining the problem from its causes and effects detected. The next step will be the theoretical frame work presentation, where the concepts and basic foundations of investigation’s topic. For which, a main instrument will be used, such as the "Technical type matrix" to get the pertinent information to analyze and evaluate each urban equipment identified forth is studying an individualized way. The next information is disclosed in the Methodological frame work where it exposes the way how the investigation was developed and how their results were obtained to establishing Architectural Proposal through the design of demanded equipment or that requires specialized intervention in Tisaleo. All of which mentioned above musters pond to the regulations established for medium-sized cities, creating prototypes at a spatial and technical level as a result of this research. The conclusions and recommendations will be bright to light after carry in gout the analyzes and determining the comparative vet advantages bet wean the equipment of the different cities under study; point in go technical opinions to improve their deficiencies in the short, medium and long terms, giving broad to intra-urban and regional influence radius, with the purpose of creating a great provincial planning's y stem that allows to implement a functional and aesthetic urban equipment.
Análisis del espacio público de la ciudad de Quero: su rol en el desarrollo del entorno urbano
(Universidad Técnica de Ambato. Dirección de Posgrado. Maestría en Diseño Arquitectónico, 2018-12) Llerena Tamayo, Mauricio Rodrigo; Suárez Abril, Eduardo Santiago
The problematic that inspired this research come from the worsening of the level of social relation between the inhabitants of the urban area of the city of Quero, which reveals a series of causes and effects within the social, economic, technical and political spheres, facts that aware of a series of deficits in the structure of public spaces ranging from its conception, functionality, development and role to the relations with its environment, which makes it evident that there are deficiencies in the public spaces like underused, incorrectly located or constructed in areas of the city with a dangerous conditions, passive urban environments, areas in the process of housing consolidation and of mono-functional use. The purpose of the research is to structure a new model of sectorial analysis of the public spaces, in which reference is made to the relevant changes needed to certain criteria like vitality, diversity, legibility and proximity; so that they can be related in a way to the daily life and needs of its inhabitants. In this context, the first methodological process carried out was based on the field research from the application of a series of surveys aimed at citizens and technical specialists from the GAD Cantonal de Quero, which allowed gathering information about public space and the urban environment, finally through surveys observation form, information was collected about the functionality, spatial and the development of activities that stimulate the relationship between the public space and the environment to identify the existing shortcomings. In this way a change will be generated through the proposal of a "Structure of a Model of a Sectorial Analysis of the Public Space and its relation with the Urban Environment of the city of Quero", that through the analysis in its immediate and neighbourhood context will allowed to identify the level of influence in technical and socio-economic terms, its limitations and conditions in the relationship between public space and environment in the city, sector and public scale approach.
Artes y oficios (constructivos en totora) como vinculación material al diseño y detalle arquitectónico
(Universidad Técnica de Ambato. Dirección de Posgrado. Maestría en Diseño Arquitectónico, 2018-10) Jara Vinueza, Oscar Darío; Molina Dueñas, Víctor Hugo
Caracterización de los tejidos jersey poliéster/algodón para confeccionar prendas de bebé
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Álvarez Ramos, Sandra Elizabeth; Pilamunga Poveda, Marcelo Efraín
The garments are considered as the second skin, in infants in a target of 0 - 12 months, this requirement should be selected with greater care because the babies have greater sensitivity in the skin; poor selection of tissues causes discomfort in babies due to lack of absorption of moisture from the tissues, causing allergies and lack of comfort. The present investigation is directed to the analysis of the fabrics that garment workers use with remnants, the importance of the selection of the fabrics for the elaboration of baby clothes and the process of correct confection to produce baby clothes with quality. To determine the appropriate characteristics that the tissues must possess for the target under study, laboratory tests have been carried out, such as: Trend to pilling, Determination of dimensional variations in washing, drying and water proof and provide adequate standards under international ISO standards 12945-2: 2000, NTE INEN-ISO 5077: 2014 and AATCC 22-2014; under the premise of comfort of the textile genres. As a proposal to minimize the effects of using these fabrics in companies that work with scraps of fabrics discarded by large garment companies in the provinces of Imbabura, this manual was developed and contains a set of guidelines focused on the use of fabrics with the correct composition of textiles used for the development of baby clothes, the same that will serve as a guide for garment makers in the process of tissue selection.
Desarrollo de un género textil a partir de la hoja de cabuya (Furcraea Andina) para indumentaria
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-01) Betancourt Chávez, Diego Gustavo; Santamaría Aguirre, Jorge Luis
The development of a textile from the leaf of the cabin evokes as the main purpose of the fiber of the leaf of the hut becomes the raw material in the production of textile goods that can be used in the clothing industry in general. At present, the textile genres have been able to obtain the fibers of the leaf of the leaf of the useful life for the elaboration of articles of cordelería, packings and crafts that do not have to do with the contact with the skin. The alternative uses that have been given to the fiber of the cabin do not have to do with the textile industry rather relate to the construction industry and offers greater resistance to the mixtures that are made. In the research a physical and morphological textile analysis protocol was developed to be able to observe the characteristics of the fiber of the letter, additionally they are indicated by the criterion of experts related to all fields of the textile industry, in order to determine if it is possible or not to obtain a non-woven textile fabric and what kind of part of the fibers of the cabuya leaf. After analyzing the physical and morphological characteristics of the fibers of the hut of the provinces of the country and the comparison with the criterion of the experts of the network. The cabin is the same that can be classified within the group of agglomerates, because the fiber does not present the ideal conditions for the development of a felt. In the development of the proposal, after several experiences. It is a cohesive system in a textile suitable for clothing, the same that does not have any type of roughness or hardness, so that comfort in contact with the body is no longer a problem. Finally, this research will focus on the development of non-traditional materials in order to be applied in the fashion industry as long as it meets the requirements of comfort and comfort that the application in clothing requires.
El discurso local como alternativa del diseño de bolsos con suprareciclaje
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-12) Solís Sánchez, Sandra Jacqueline; Santamaría Aguirre, Jorge Luis
The cultural and creative industries are the new models of management in other parts of the world, and these are its most important characteristics. In the present study, the characteristic factors of the local discourse are proposed as an alternative for the design of purses with up-cycling, analyzing the province of Tungurahua. The research is qualitative/quantitative and descriptive. Hermeneutics and phenomenology help the interpretation of the different authors to complement the study. This approach determines the relationship between the two variables, through the use of interviews with experts in the Province, and the qualitative analysis of cases applied in other parts of the world. In the quantitative aspect, the inventory of natural and cultural attractions of the Province was used. In addition, it was concluded that it was feasible to develop the products where the culture of the culture is shown and, the material of the results is used, the step is taken to the proposal that presents an operational model of cultural products based on up-cycling. Case design of bags. Strategic alliances are analyzed and strategies for the 4P are implemented, the I+D+i+d of the company is analyzed and the productive system of this clothing solution is established. This study aims to be an interesting contribution to the creative economy of the region in the development of handbags, the citizenship can be made aware of the importance of the reuse of residual materials, as well as the cultural identity that the Tungurahua Province.
Emprendimientos de alta costura en la ciudad de Cuenca. Diagnóstico de su situación actual.
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-12) Amoroso Romero, Diana Fernanda; Trelles Muñoz, María del Carmen
The fashion designers, graduated from the University of Azuay, once their career is over, they decide to start their own business. The present research seeks to diagnose the current situation of Haute Couture ventures in the city of Cuenca, by analyzing their operation, how they are managed by designers in their role of entrepreneurs, and also the present work seeks to identify the perceptions that consumers have of these business as well as identifying if they consume the products that are commercialized in these enterprises and the frequency with which they do it. Through the present investigation also intends to determine if the haute couture ventures have disappeared, or if they remain in the market, or if new ventures have emerged in the 2005-2017 period. In addition, through this research, we seek to determine if the designers have all the necessary tools related to the business environment to manage their business and if they have knowledge about the regulations, procedures, permit and obligations that involve establishing a business. Based on the results obtained, it is proposed to create a guide for the development of the enterprises and to elaborate strategies based on the results obtained in the diagnosis of the current situation of the Haute Couture enterprises in the city of Cuenca.
Estética de la indumentaria femenina en relación a tendencias para la Región Andina
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-08) Tamayo León, María Gabriela; Santamaría Aguirre, Jorge Luis
This research sought to define trends not as a mandate to obey, but as vital elements of consumer groups. They allow to create innovative strategies and direct the communication of the brands to approach them to the consumers in an assertive way. When trends have different movement to the habitual behavior, it worth to stop to analyze them; as happens when the movement from North to South is altered, or from center to periphery. Cultural identity has played an important role in clothing design in Latin America. This phenomenon has manifested as a trend. In terms of fashion or influence on dress up, the power of decision has been determined by trends dictated by the so-called "global North", which suggests components of domination and dependence. Many aspects influence such as socio-economic policy issues, marketing dynamics, travel, technology, attitudes, social identifications, art, product consumption, hobbies, among others. The general objective which it is to be answered is: to demonstrate how identity influences as an emerging trend in the aesthetics of women's clothing design. The investigative antecedents related to the object of study of this research were those that consider cultural identity as a strategic element of social-economic development and the central axis of creation in Latin America. There are two interrelated approaches to each other: (1) identity as the base as a basis for fair trade, sustainability from the revaluation of traditional knowledge about, textile fibers, dyeing, ancestral technologies, etc. and (2) the rise of development models that seek alternative options in a multicultural environment, isolated from the extractivist model of natural resources. As a result of the research an informative manual is proposed that helps to understand how design trends in Ecuadorian ethnic identity will be developed for the Andean region.
Estrategia didáctica aplicada al desarrollo de habilidades y destrezas en el proceso creativo de los estudiantes de diseño gráfico.
(2023-12) Espinosa Briones, David Orlando; Salguero Rosero, José Rafael
El presente trabajo analiza las estrategias didácticas empleadas en el proceso de enseñanza aprendizaje en las asignaturas de Dibujo Artístico, Conceptualización e Ilustración e Ilustración Digital. Presenta datos diagnósticos sobre las percepciones de los estudiantes del nivel de formación básica, primer y segundo semestre, de la carrera de Diseño Gráfico de la Facultad de Comunicación Social de la Universidad de Guayaquil; así también, las percepciones de los docentes y autoridades involucrados en el proceso académico, respecto a las habilidades y destrezas aplicadas en el proceso creativo, comunicativo y visual. La importancia de la investigación se sustenta en la pertinencia del análisis teórico, metodológico y didáctico de los aportes significativos de la asignatura del Dibujo Artístico en el perfil profesional de los futuros diseñadores. El diagnóstico puso en evidencia la necesidad de actualizar los contenidos de la planificación microcurricular de las asignaturas analizadas, con una orientación mayor hacia las competencias propias del diseñador y menor hacia las artes. Se planteó como objetivo general: validar una xv estrategia didáctica para la asignatura de Dibujo Artístico que desarrolle las habilidades y destrezas aplicadas en el proceso creativo, comunicativo y visual de los estudiantes de Diseño Gráfico. La investigación presenta un enfoque mixto, predominantemente cualitativo. Los métodos de investigación relevante son, el etnográfico mediante la aplicación de técnicas como la observación participativa y la entrevista y el método estadístico descriptivo, mediante la aplicación de dianas de autoevaluación, a modo de encuesta, aplicada a una muestra por cuota, integrada por 71 estudiantes. Como resultado principalse diseñó una guía didáctica instruccional dirigida a estudiantes de Diseño.
Estrategias de diseño de calzado para la Asociación APROCALZA
(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO Y ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-19) Ortiz Gómez Evelyn Maritza; Betancourt Chávez Diego Gustavo; UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO Y ARQUITECTURA - MAESTRÍA EN DISEÑO
This research analyzes the role of strategic design within the APROCALZA Association, with the aim of proposing a operative model that integrates design into the business management of the footwear industry. Based on a qualitative approach, interviews with managers, surveys with designers and entrepreneurs, as well as comparative matrices and hierarchical models, were applied to assess the level of design maturity in member companies. The results show that although design is recognized for its impact on competitiveness and brand differentiation, its implementation remains limited. 75% of designers report that they are only occasionally considered in strategic decision-making, and the same percentage of companies combine digital tools with manual processes, indicating partial digitalization. Additionally, most design ideas originate from external references or existing products, which restricts innovation. Through data analysis and triangulation, key barriers were identified, such as the lack of investment in design and innovation, and the absence of specialized training. Based on these findings, an operational model is proposed, addressing key pillars such as continuous training, digital transformation, sustainability, brand identity, and the integration of design into the organizational structure. This study highlights design as a strategic tool for the development of the sector and offers actionable pathways that can be adapted by similar production-oriented organizations across the country.
Estrategias de producción para el mercado local “Slow Fashion frente al Fast Fashion”
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-07) Mármol Vera, Milagros Andrea; Ponce Pérez, Annabella
Fashion industry is constantly changing; so the market must be always open to new ideas or trends. Nowadays society is starting to be conscious about their impact over the environment, in every way. In addition people around the world have started different campaigns of recycling, such as how people use plastic things, the use of animal´s skin on fashion industry, responsible use of water for dyeing, etc. Plus the ones that made people conscious about where does their clothes come from, avoiding consumers to buy in brands that don’t have clear and fair work politics. This research focuses on; compare production strategies applied by fast fashion like the use of cheap labor, management and logistics of just in time production, and flexibility at the quantity of clothes made, etc. Against strategies used in slow fashion, such as control and reduction of waste from the manufactory chain, decrease in the use of pure water on manufactory processes, Product management politics, like fair payment to the locals, respect and consciousness to the social and economic environment of the country where the product is made. Clean technologies, machines that change the way the product is currently made, guarantee the decrease of pollution and waste of water or other natural resources. Other strategies, for example is to made clothes with fabrics with no pesticides and harvested with sustainable politics. Besides the research intent to analyses and select fabrication strategies that could be use, and competitive at the local market, through surveys applied to consumers from Quito, about their consumption habits and interviews with professionals at the industry, about sustainability and its viability, based on their work experience in the clothing market.
Evaluación de la iluminación natural en unidades habitacionales multifamiliares de la Parroquia Licán de la ciudad de Riobamba.
(Universidad Técnica de Ambato. Dirección de Posgrado. Maestría en Diseño Arquitectónico, 2019-06) Chávez Montes, Marco Antonio; Cardoso Pacheco, Pablo Daniel
This research has as its general objective: To evaluate the natural lighting in multifamily housing units of the parish of Licán in Riobamba city in order to improve the architectural design that enhances the natural lighting. The investigation generated the following result; the 57% represents the majority of the population that resides in this sector, they do not have an efficient use of natural light in their homes. They manifest their disagreement with the architectural designs that they have in their current housing units. So that, it is proposed to design a Multifamily Housing Unit which make the most the natural lighting with the use of bioclimatic architectural elements such as climate and typology, in order to obtain benefits for both owners and professionals in architecture.
Evaluación de los beneficios del diseño de indumentaria adaptativa para las actividades de intervención terapéutica en niños de 3 a 7 años con trastorno de desarrollo de la coordinación
(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Camino Mayorga, Fanny Mireya; Ponce Pérez, Celinda Anabella
According to the American Pediatric Association, between 5 and 6% of preschool children suffer from developmental coordination disorder with a strong impact on adult life and for society, data that concern and require attention, this is one of the main reasons that motivate to work with this child segment. For several years we have worked together with the Multisensory therapeutic center, always seeking to motivate children and benefit them even more in their therapies. The works carried out for the center have been designed and made with the aim of making the activity more attractive for the child, but for this research the adaptive suit is designed so that the child feels with his body the development of therapeutic activities. to create an image of your body outline. The objective of this research is to evaluate the design as structure and functionality as a tool of the playful-didactic adaptive suit used in the therapeutic intervention activities of children aged 3 to 7 years with developmental coordination disorder or motor problems related to others disorders. In addition, for the evaluation of the design of adaptive clothing a simple and practical. Evaluation model has been designed that will allow to fulfill the objective. The creative process to achieve a design with an adaptive structure and a specific functionality, is based on perceptive-motor therapy, while the evaluation model includes: data collection instruments and content analysis of qualitative research, as well as the application of tables and formats for quantification used in quantitative research for the social sciences, while for the evaluation of the prototype the multi-attribute model was used, which consists of assigning value functions to the additive models. The evaluation model proposed will be used to evaluate any other prototype of the playful-didactic adaptive suit used in the therapeutic intervention for children with DCD, since no design proposal should be launched to the market or start-up of production or execution if it is not previously evaluated.
Gestión de colecciones de moda para optimizar la cadena de valor productiva en la industria de la confección de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Sánchez Sailema, Erika Catalina; Ramírez Bonilla, Nancy Raquel
The present investigation has like objective analyze the management of collections of fashion to optimize the chain of productive value in the companies of confection of the city of Ambato, has found like problematic the inadequate planning productive in the industries of this sector, the study is qualitative, bibliographic, field, descriptive and correlational, an interview was applied to 10 designers and 10 managers through a questionnaire, the following results were obtained: the designers have knowledge of the subject, are pending of the latest fashion trends , but they do not apply, as most of them are microenterprises and small businesses, half of them do not have an organized structure for new alternatives in production waste optimization, cost reduction and purchase of necessary raw material. The productive value chain is characterized by having links of study, being important within the company, for that reason the technology in the area of design as the control systems keep track of the raw material and sales, which allows to be efficient in the proposals of fashion collections with times and costs, reaching new alternatives in an adequate planning of a fashion collections management.
Gestión de procesos creativos aplicados al desarrollo de proyectos de personal branding.
(2023-05) Manzano Lescano, Sebastián Salvador; Salguero Rosero, José Rafael
Actualmente el desarrollo de marcas personales en la provincia de Pastaza es inexistente, únicamente se han realizado creaciones de marcas dirigidas a empresas u organizaciones de forma empírica, sin un desarrollo de estudio técnico adecuado, por lo que el objetivo del trabajo realizado es analizar los procesos de gestión creativa aplicados al desarrollo de proyectos de personal branding; para lo cual se aplicó la metodología de Design Thinking propuesta por Tim Brown, misma que consta de cinco fases (empatizar, definir, idear, prototipar y prueba) que fueron desarrolladas de acuerdo al caso de estudio (profesional de la carrera de Ingeniería Ambiental), obteniendo como resultado un proceso de gestión creativa según la metodología antes mencionada (briefing, benchmarking, visual branding Canvas, bocetaje, escalas valorativas, encuestas) las cuales fueron generadas a través de un focus group mismo que ayudó a que la propuesta generada tenga una validación técnica. A la vez se desarrolló un manual de marca, un plan de medios y un crono post.
La gestión del diseño en las empresas manufactureras de indumentaria en denim
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-10) Paredes Morales, María Cristina; Santamaría Aguirre, Jorge Luis
Nowadays, companies put a great emphasis in the design, as an important strategic active in order to reach competitive and differentiator advantages facing a market with a big growth of products and consumers that wish to enhance their quality life with products that fit their necessities. It is required for new, creative, innovative approaches, that the design can implement, allowing to a businessmen’ reflection about the way they work with the design inside their companies. The awareness about incorporating design through time and in different contexts, which some worldwide companies adopt, mainly in developing countries, open doors to the development of new products. The technology transference, the emergence of the new market poles and the consumption bring new customers. In order to achieve changes, it is required to generate a new thinking in the company, where the same philosophy needs to be transformed; with a wide and flexible vision with actions and proposals of viable changes. Some of them have been presented by government and private organizations, which are international known. These organizations develop tools, plans and measurements in providing a basis for the importance of design in the economy because it has been understood that design management is a part of factors that provides innovation and in the same way to the competitiveness of a country or region. From a local perspective in the productive sector about denim in Pelileo which belongs to Tungurahua province – Ecuador. Because the majority of the entrepreneurships were handmade, businessmen could not comprehend what their situation was regarding the design, which beliefs they have, which pathway can be adopted for improvements and how to adequately handle this source in order to achieve competitive advantages in the market. The objective of the current research is to identify the signals of the integration of the design in a basic level related to high-developed entrepreneurships in the denim sector in Pelileo, which leads to generate a diagnosis model in order to identify the situation of the companies and their integration level with the design. It will define the implications that the design management can contribute in the clothing manufacturing companies in denim. It has been chosen because in this sector, there is a wide business fabric, which is the economic base in the city and it has a wide-ranging in the market at the national level. After applying the case study as the methodology, the research analyses the situation from two approaches: on the one hand, the macro level (country) and on the other hand, the micro level (companies) in order to get an overview from the context in where the companies under study are developing. Having a notion of the political, economic, social, technological, ecological, legal and demographic dynamics that are part of the Ecuadorian reality allowed knowing the opportunities and threats of the companies against their strengths and weaknesses. The obtained results show the factors that support and those that harm the insertion of the design in the companies of the sector as a productive development strategy.
La Gestión del Diseño Estratégico, basado en un modelo de la iconografía textil de la cultura Puruhá aplicado a revestimientos cerámicos
(2023) Fiallos Baldeón, Luis Miguel; Arévalo Ortiz, Roberto Paolo
Actualmente, la industria de cerámica plana ecuatoriana se desarrolla con la innovación de sus procesos y productos. El Diseño emerge como un elemento estratégico conceptual para la creación de productos cerámicos. Una mentalidad integradora de destrezas y la combinación del pensamiento crítico y creatividad. Toda su estructura metodológica conlleva a determinar un modelo recurrente para las empresas de este sector, puesto que, el proceso de diseño está inmerso en los procesos productivos con el fin de obtener mejores resultados de desempeño, funciones y responsabilidades. El Diseño y su gestión tiene una amplia participación en la calidad del producto cerámico, en el sentido de proporcionar a los productos identidad propia y personal para un cliente cada vez más exigente. Bajo este contexto, surge la necesidad de buscar aspectos representativos para construir una cultura gráfica y se puede pensar que el diseño en sus diferentes vertientes y manifestaciones de creación se desarrollan siempre en un contexto sociocultural. El diseño de los procesos culturales y los abordajes culturales del diseño desde un enfoque que articula al diseño y la antropología, se lo puede comprender en el sentido que los diseños tienen en los diversos contextos. xiv En Ecuador conviven, con más o menos tensión una multiplicidad de etnias y culturas que dan cuenta de su diversidad. Una de las culturas es la Puruhá y las diversas manifestaciones que posee expresadas en sus costumbres, gastronomía, creencias, vestimenta, entre otras, dan cuenta del legado ancestral que posee y su diseño iconográfico textil lo evidencia. Dada la complejidad y riqueza que implica el método de análisis de imagen, se propone un modelo de gestión del diseño estratégico donde se destaca cómo el diseñador puede llegar a emplear y reformular todo su entorno participativo en el sector cerámico.