Maestría en Periodismo Digital
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7851
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Item Análisis de la red social Twitter de la Gobernación de Chimborazo y su incidencia en los medios de Comunicación de Riobamba(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2019-02) Alarcón Lema, José Miguel; Soto Dávila, Omar FabricioThe study is based on the relation of Twitter, as a web 2.0 microblogging platform, has positioned itself in recent years as a tool for journalistic use, although having greater importance in national settings. In the case of Ecuador, in cities such as Quito and Guayaquil. In smaller cities, such as Riobamba, Facebook remains the first option. From the first presidential period of Rafael Correa, with the purpose of incorporating more citizen participation strategies, the National Secretariat of Communication (Secom), which regulates the contents of the National Government institutions, defined social networks as permanent channels for the information dissemination. Based on this, this research project was designed to analyze the contents published by the Government of Chimborazo in its Twitter account and how these influence the information agendas of Riobamba's journalists and media. For the purpose, three data collection tools were used: a survey, a matrix for content analysis and two interview formats. In the conclusions it is determined that more than 70% of the contents posted by the Governorate of Chimborazo on Twitter are not prepared by themselves, when it is generating a rejection among Riobamba journalists, so that, at the end of the recommendations, promotes the development of a digital communication strategy.Item Las redes sociales como herramienta de información pública y difusión de la Gestión de la Coordinación zonal 3-Salud(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Aguilar Aliaga, Myriam Guadalupe; Naranjo Gamboa, Byron OrlandoInformation and communication technologies (ICTs) make global inroads in a very aggressive way, provoking and proposing changes in society in all aspects. Many of these are innovative and transform the forms of communication and interaction. These technologies brought with them the social networks, which constitute basic communication tools, which is used by most people, without limitation in age, sex, ideology, among others. In our environment we see that continuous use is made of them either to inform or communicate; people, companies, public and private institutions use them. In the Ministry of Public Health, its Zonal Coordinations in particular, it also makes use of social networks such as Facebook and Twitter. Through these networks, the Institution's work is reported, its Operating Units (Hospitals, Centers, Subcenters and Health Posts), daily through the personnel responsible for communication and institutional image upload information on actions and activities carried out by its authorities. However, there is little use of these tools to educate the population. Although health issues are broad and diverse, they could be disseminated in an appropriate, innovative and creative way through social networks, which would allow optimizing this communication resource and reaching the population in a more direct and timely manner.Item La incidencia de la fotografía en el nivel de audiencia de los lectores de periódicos digitales el Heraldo, la Hora y el Ambateño de la ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Pinta Espin, Giovanny Patricio; Naranjo Gamboa, Byron OrlandoPhotography is one of the tools of communication that appeared in the sixteenth century, but in Ecuador it was known in 1840, it developed gradually and each time it was captivating people, it was one of the first livelihoods that had the news. This tool of communication is strong in the print media, but its greatest growth occurred with the emergence of the internet, this technology made the photography shine with its own light which is used by most citizens of the world to strengthen what they post on each of their social networks, and digital media cannot get by without its use. As expected, this tool of communication is the most used by journalists, the need to inform the community instantly makes that thousands of graphics are uploaded to the Internet in a matter of seconds, most photos are supported with a small text called caption, which usually describes what happened in that event. Ambato has three print media (El Heraldo, La Hora and El Ambateño), which post information on the web, the research indicates that their users prefer to learn seeing photos and reading headlines. Taking into account that they have great acceptance, according to the survey, and their followers’ demand for better photographs, a proposal was made in order to improve the contents and graphics in each of the digital newspapers. If professional and empirical people who make photojournalism for the digital media in Ambato, agree that photography is the main support to issue information. Considering this, it is proposed to develop training for the staff of the three media writing departments, which will strengthen the presentation of graphics, contents and formats that are part of digital journalism and also differentiates the treatment given to news in printed media.Item Estrategias de comunicación Online y la percepción de la imagen corporativa de las Pymes del Cantón Latacunga(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Charco Pastuña, Norma Rocío; Guamán Guadalina, Nelly GabrielaThe information and communication technologies have changed the way of seeing and understanding the world, the communication industry is consecrated as one of the fundamental sectors not only for its economic dimension and the flowering of digital content, but for its contribution to the positioning of companies. The research is of a quantitative nature using the technique of the survey, for which a sample of entrepreneurs, journalists and users of the Pymes of the canton of Latacunga was taken, whose answers help to determine the strategies of online communication and the perception of the corporate image. properly managed help the client know the products and services of companies through their web platforms and social networks. When analyzing the results it was evidenced that a considerable percentage of Latacunga Pymes have social networks and some with a web page, however the majority is not updated frequently, which causes disinterest in the user. According to the results, at least 50% of Pymes do not have a communication, marketing or public relations department that develops positioning activities, which reduces the possibility of having a well-structured communication plan. Small and medium-sized companies that still do not use the tools provided by the new information technologies would be afraid of the change that this implies, that is why advertising is destined to traditional media such as radio, television and the press. lower proportion considering that the investment is much higher in these media, unlike digital media. in terms of the corporate image of the surveyed, a good part has a logo and social networks where they offer their products and services but it is not well managed, which is why the proposal proposes the creation of an online communication agency whose main service is the management of the online corporate image, according to the database of the Superintendence of Companies Latacunga no they have similar services.Item La hipertextualidad en el periodismo digital en la zona centro del Ecuador: Análisis de las plataformas digitales de los periódicos: El heraldo, La Prensa y La Gaceta, durante el mes de febrero del 2018(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Morales Hoyos, Gloria Jeannette; Naranjo Gamboa, Byron OrlandoThe objective of this research is to analyze the use of hypertextuality in digital journalism in the center of Ecuador on the digital platforms of the newspapers El Heraldo, La Prensa and La Gaceta during the month of February 2018. For them, uses a descriptive analytical methodology based on the direct observation of the digital editions of the newspapers analyzed, as well as the analysis of contents as an instrument, in an interview made to each of the newspapers. Determining based on the results obtained in the study, that the use of hypertext links in the platforms of the analyzed digital media is reduced to simple unidirectional links that expand the headlines or refer you to the next or previous news, without even giving the possibility to return to the main page of the newspaper. Proposing through the present investigation, the creation of a practical guide that helps to implement the correct use of hypertextuality in the digital contents of the analyzed newspapers, which can be defined with criterion the amount of hypertext per unit of content, as well as the different types of hypertexts that can be used according to their classifications.Item Uso de la red Twitter como herramientas para la difusión y promoción de destinos turisticos , estudio de caso: Campaña viaja primero Ecuador del Ministerio de Turismo en Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Guzmán Paguay, Diego Armando; Soto Dávila, Omar FabricioThe Ecuadorian productive sector and the Ministry of Tourism promoted the campaign "Travel first Ecuador", which was born on May 7, 2015 with the aim of generating in Ecuadorians the sense of belonging and pride for their country in the tourism aspect, to look for options of internal tourism, visit and know Ecuador. With this campaign the economy of the country would improve considerably and generate sources of employment, offering good and comfortable tourist packages for its customers. In this way, Ecuador could become a tourist power in the future, generating wealth for the country. The tourist campaign had a positive acceptance in recent years in different social networks nationwide, in the case of the province of Tungurahua the social network twitter has helped to disseminate and promote local tourism destinations that are positioning and have been recognized for the tourism industry. Based on this, this research project was designed to analyze the contents that are published in the twitter account of the campaign First Travel Ecuador and how this influences the dissemination and promotion of tourist destinations in Tungurahua. For the purpose, three data collection tools were used: a survey, a matrix for content analysis and two interview formats. In the conclusions it is determined that more than 90% of the Tungurahua respondents recognize the importance of the Viaja Primero Ecuador campaign to promote local tourism destinations, which is why, at the end of the recommendations, the elaboration of a strategy of digital communication to enhance the social network twitter.Item La adopción del audivisual periodo2016-2017, la experiencia Flcaso radio, hacia la Ciberradio en Ecuador(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Macas Enderica, Xavier Eduardo; Bernal Suárez, Juan DavidThe following investigation, was performed analyzing the visual content published on the fan page Flacso Radio, during 2017-2017. This cyber media that started in 2011 and it has become a reference to other online media universities in Ecuador. For this reason is relevant to study the mentioned media, because it´s nature is digital and it has maintain this way for the last seven years (up to the day for this investigation). In this analysis it has been found on increase in the number of followers as the musical programs have also increased, nevertheless the academia content did not obtained the same results that the musical entertainment got. At the end of this investigation a proposal was also presented on how to better the acceptance and the interaction with academic and analytical content.Item Uso de recursos multimedia y cambios en la narrativa de los contenidos del programa "Otra realidad es Posible". de radio Latacunga(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) German Iza, Marlene Fernanda; Tamayo Maldonado, Alex RodrigoThe media, with the development of web 2.0 and the emergence of multiple dynamic platforms, including web pages, were motivated to submit to the process called cyberjournalism. Ecuador is a country that, from the centralist and centralist function, has not been left behind and there are several examples like HOY newspaper, El Comercio newspaper and some digital native web portals, which positioned themselves as the first cases of cyberjournalism. In the case of the province of Cotopaxi, Latacunga radio is one of the means that has sought to permeate that space, specifically, through the program 'Another reality is possible', whose bet is to get out of the linearity of the radio and generate streaming video through Facebook Live. The reading and criticism of the audience is not so favorable for the production of the program, so that at the end of the research project a communication plan proposal is made available to improve the creative idea, in general, of 'Another reality is possible'.Item Estudio de la relación Twitter como fuente de información y la creación de contenido de comunicadores de noticieros radiales de Ambato del primer semestre del año 2018(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Gamboa Murillo, Diego Mauricio; Soto Dávila, Omar FabricioThe study is based on the relation of Twitter like information source and the creation of content on the communicators of radial newscasters of the city of Ambato; which allowed to know qualitative information as a part of the used theory, happening for the digital means and the web journalism 2.0 up to the use of the social network Twitter also used quantitative methodology to analyze dimensions, with indicators applied so much to the independent variable as to the dependent variable, obtaining important results across the field work by means of the making of a questionnaire, allowing to have this way direct contact with the subjects. In the study it was identified that the age (41 % understands 40 and 50 years, 36 % is between 50 to 60 years, 18 % between 30 to 40 years, and 5 % is between the 20 to 30 years) it is a slant factor for the project because the journalists of radial newscasters wake up a low interest in the use of Twitter and like journalistic source likewise, as regards the basic aspects like informative official sources. The percentage of participation with the community is relatively low (41 % hardly ever interacts with its followers, 32 % almost always interacts, 14 % sometimes interacts, 9 % always interacts and 5 % never interacts with its followers); hence one makes necessary that the communicators of radial newscasters diminish the digital illiteracy and by means of the proposal they know the creation of content and the use of Twitter, including also important aspects like the hipertextualidad, multimedialidad and interactivityItem Uso de contenidos Educomunicaciones y su aplicación en eun Blog para la asignatura de desarrollo integral de la Unidad Educactiva San Andrés del Cantón Guano Provincia de Chimborazo(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Suárez Layedra, César Augusto; Chiliquinga Vejar, Lorena del CarmenThe educommunication has been established in recent years in a line of research strengthened and followed by communicators around the world that allows for constant progress and feeds on the paradigms of research in communication and education. Under this context, in the present investigative work proposes the application of a blog with contents educomunicacionales for the learning of the signature of Integral Human Development in the tenth year of EGB of the United. The work required to the use of qualitative and quantitative methodology, supported by nterviews and surveys, in addition to the analysis and observation of the level of learning of the subject of Integral human development, subject implemented by the Ministry of Education from the school year 2018 – 2019 with the desire to improve life skills. In this investigative work proposes the creation of an educational blog for a better learning of the subject of Integral human development, with relevant contents and contribution to achieve an assertive communication between teachers and students. The contents must be validated and of true sources that allow to establish the benefit that this tool can provide in the teaching learning of this subject.
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