Maestría en Periodismo Digital

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La adopción del audivisual periodo2016-2017, la experiencia Flcaso radio, hacia la Ciberradio en Ecuador
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Macas Enderica, Xavier Eduardo; Bernal Suárez, Juan David
The following investigation, was performed analyzing the visual content published on the fan page Flacso Radio, during 2017-2017. This cyber media that started in 2011 and it has become a reference to other online media universities in Ecuador. For this reason is relevant to study the mentioned media, because it´s nature is digital and it has maintain this way for the last seven years (up to the day for this investigation). In this analysis it has been found on increase in the number of followers as the musical programs have also increased, nevertheless the academia content did not obtained the same results that the musical entertainment got. At the end of this investigation a proposal was also presented on how to better the acceptance and the interaction with academic and analytical content.
Análisis de la red social Twitter de la Gobernación de Chimborazo y su incidencia en los medios de Comunicación de Riobamba
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2019-02) Alarcón Lema, José Miguel; Soto Dávila, Omar Fabricio
The study is based on the relation of Twitter, as a web 2.0 microblogging platform, has positioned itself in recent years as a tool for journalistic use, although having greater importance in national settings. In the case of Ecuador, in cities such as Quito and Guayaquil. In smaller cities, such as Riobamba, Facebook remains the first option. From the first presidential period of Rafael Correa, with the purpose of incorporating more citizen participation strategies, the National Secretariat of Communication (Secom), which regulates the contents of the National Government institutions, defined social networks as permanent channels for the information dissemination. Based on this, this research project was designed to analyze the contents published by the Government of Chimborazo in its Twitter account and how these influence the information agendas of Riobamba's journalists and media. For the purpose, three data collection tools were used: a survey, a matrix for content analysis and two interview formats. In the conclusions it is determined that more than 70% of the contents posted by the Governorate of Chimborazo on Twitter are not prepared by themselves, when it is generating a rejection among Riobamba journalists, so that, at the end of the recommendations, promotes the development of a digital communication strategy.
El comportamiento en Twitter de los reporteros de crónica del Azuay y sus niveles de credibilidad priodistica
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en periodismo digital, 2018-06) España Merchán, Olga Esther; Lomas Chacón, Pablo Esteban
The digital journalism modified the conventional one, generating the interest of penetrating the journalist in other tools of work to present his news. The paper, pencil and the cassette recorder took second place with the technologies and social networks, which now puts the citizen in direct and immediate contact with the information. These new options for journalism also bring their disadvantages when they are not used in the right way, more if it is to publish a red chronicle. The reporters, wanting to be the first to report a fact of the chronicle, commit errors that threaten those involved in the news, which in many cases are replicated by other means of communication, thus generating a lack of credibility. The problem focuses on the results or consequences of handling false data and publishing them on social networks. Disregard the laws or rules to inform a chronicle, which concerns security or human rights. Chronicle journalists have a five-year preparation to perform their role. By linking with the social network Twitter, it makes it easier for their news to reach thousands of users and in less time. However, due to the immediacy of a high-impact event, both journalists and security institutions report the first data they obtain, generated by citizens. These errors would lead to losing the credibility of journalists or media, which could receive civil suits for using names not involved or facts that can not be revealed before previous investigations of the Office of the Prosecutor or the Police. The contribution that this research will give to the journalistic field of the red chronicle in social networks, specifically Twitter, will be that of having a better handling of the information to guarantee the credibility of the users
Criterios de noticiabilidad y su influencia en calidad de los contenidos en los soportes digitales de los medios impresos de Ecuador
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Beltrán Romero, Juan Francisco; Tamayo Rodríguez, Alicia Paulina
This research work sought to establish the relationship between the criteria of newsworthiness that are applied in the newsrooms of the ecuatorian national newspapers and the quality of the contents that these media publish in the different format they use: print, digital and social networks. The research work was developed through the use of observation cards to obtain the information, which allowed us to establish which news values were most used in the publications of each pormat and their relationship with the quality of the contents. We analyzed 255 publications from the newspapers El Universo, El Comercio, El Telégrafo and Expreso, which are the national newspapers with the most presence in the three formats established for the study: print, digital and Facebook.
Estrategias de comunicación Online y la percepción de la imagen corporativa de las Pymes del Cantón Latacunga
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Charco Pastuña, Norma Rocío; Guamán Guadalina, Nelly Gabriela
The information and communication technologies have changed the way of seeing and understanding the world, the communication industry is consecrated as one of the fundamental sectors not only for its economic dimension and the flowering of digital content, but for its contribution to the positioning of companies. The research is of a quantitative nature using the technique of the survey, for which a sample of entrepreneurs, journalists and users of the Pymes of the canton of Latacunga was taken, whose answers help to determine the strategies of online communication and the perception of the corporate image. properly managed help the client know the products and services of companies through their web platforms and social networks. When analyzing the results it was evidenced that a considerable percentage of Latacunga Pymes have social networks and some with a web page, however the majority is not updated frequently, which causes disinterest in the user. According to the results, at least 50% of Pymes do not have a communication, marketing or public relations department that develops positioning activities, which reduces the possibility of having a well-structured communication plan. Small and medium-sized companies that still do not use the tools provided by the new information technologies would be afraid of the change that this implies, that is why advertising is destined to traditional media such as radio, television and the press. lower proportion considering that the investment is much higher in these media, unlike digital media. in terms of the corporate image of the surveyed, a good part has a logo and social networks where they offer their products and services but it is not well managed, which is why the proposal proposes the creation of an online communication agency whose main service is the management of the online corporate image, according to the database of the Superintendence of Companies Latacunga no they have similar services.
Estudio de la relación Twitter como fuente de información y la creación de contenido de comunicadores de noticieros radiales de Ambato del primer semestre del año 2018
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Gamboa Murillo, Diego Mauricio; Soto Dávila, Omar Fabricio
The study is based on the relation of Twitter like information source and the creation of content on the communicators of radial newscasters of the city of Ambato; which allowed to know qualitative information as a part of the used theory, happening for the digital means and the web journalism 2.0 up to the use of the social network Twitter also used quantitative methodology to analyze dimensions, with indicators applied so much to the independent variable as to the dependent variable, obtaining important results across the field work by means of the making of a questionnaire, allowing to have this way direct contact with the subjects. In the study it was identified that the age (41 % understands 40 and 50 years, 36 % is between 50 to 60 years, 18 % between 30 to 40 years, and 5 % is between the 20 to 30 years) it is a slant factor for the project because the journalists of radial newscasters wake up a low interest in the use of Twitter and like journalistic source likewise, as regards the basic aspects like informative official sources. The percentage of participation with the community is relatively low (41 % hardly ever interacts with its followers, 32 % almost always interacts, 14 % sometimes interacts, 9 % always interacts and 5 % never interacts with its followers); hence one makes necessary that the communicators of radial newscasters diminish the digital illiteracy and by means of the proposal they know the creation of content and the use of Twitter, including also important aspects like the hipertextualidad, multimedialidad and interactivity
La formación de los comunicadores sociales en la Universidad Estatal de Bolívar y su relación con los requerimientos de la Comunicación Digital
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digitalta, 2017) Vega Angulo, María José; Naranjo Gamboa, Byron Orlando
EXECUTIVE SUMMARY Media convergence and new technologies have modified the routines of journalists and journalists in content production. The activities related to social communication are under digital scrutiny and require knowledge, proficiencies and practical skills from the professionals. The curriculums for the courses of Social Communication and Journalism in Ecuador do not consider these new technologies as a transversal axis in the training of new professionals. This contribution shows the academic support to the future social communicators that are formed at the Bolivar State University and its relationship with the requirements of digital communication, as well as the daily problems faced by professionals in the field of work, as they deal with new concepts, languages and practices.
La hipertextualidad en el periodismo digital en la zona centro del Ecuador: Análisis de las plataformas digitales de los periódicos: El heraldo, La Prensa y La Gaceta, durante el mes de febrero del 2018
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Morales Hoyos, Gloria Jeannette; Naranjo Gamboa, Byron Orlando
The objective of this research is to analyze the use of hypertextuality in digital journalism in the center of Ecuador on the digital platforms of the newspapers El Heraldo, La Prensa and La Gaceta during the month of February 2018. For them, uses a descriptive analytical methodology based on the direct observation of the digital editions of the newspapers analyzed, as well as the analysis of contents as an instrument, in an interview made to each of the newspapers. Determining based on the results obtained in the study, that the use of hypertext links in the platforms of the analyzed digital media is reduced to simple unidirectional links that expand the headlines or refer you to the next or previous news, without even giving the possibility to return to the main page of the newspaper. Proposing through the present investigation, the creation of a practical guide that helps to implement the correct use of hypertextuality in the digital contents of the analyzed newspapers, which can be defined with criterion the amount of hypertext per unit of content, as well as the different types of hypertexts that can be used according to their classifications.
La incidencia de la fotografía en el nivel de audiencia de los lectores de periódicos digitales el Heraldo, la Hora y el Ambateño de la ciudad de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Pinta Espin, Giovanny Patricio; Naranjo Gamboa, Byron Orlando
Photography is one of the tools of communication that appeared in the sixteenth century, but in Ecuador it was known in 1840, it developed gradually and each time it was captivating people, it was one of the first livelihoods that had the news. This tool of communication is strong in the print media, but its greatest growth occurred with the emergence of the internet, this technology made the photography shine with its own light which is used by most citizens of the world to strengthen what they post on each of their social networks, and digital media cannot get by without its use. As expected, this tool of communication is the most used by journalists, the need to inform the community instantly makes that thousands of graphics are uploaded to the Internet in a matter of seconds, most photos are supported with a small text called caption, which usually describes what happened in that event. Ambato has three print media (El Heraldo, La Hora and El Ambateño), which post information on the web, the research indicates that their users prefer to learn seeing photos and reading headlines. Taking into account that they have great acceptance, according to the survey, and their followers’ demand for better photographs, a proposal was made in order to improve the contents and graphics in each of the digital newspapers. If professional and empirical people who make photojournalism for the digital media in Ambato, agree that photography is the main support to issue information. Considering this, it is proposed to develop training for the staff of the three media writing departments, which will strengthen the presentation of graphics, contents and formats that are part of digital journalism and also differentiates the treatment given to news in printed media.
La incidencia del ciberperiodismo y sus elementos de comunicación digital: Interactividad, Hipertextualidad y multimedialidad en la plataforma digital del Diario El Telegrafo en el mes de enero de2018
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Villacrés Obregón, Magaly Oderay; Escandón Montenegro, Pablo Andrés
The main objective of the research is the degree of development of the cyberjournalism through the elements of digital communication in the digital platform of the newspaper El Telégrafo, during the month of January of the year 2018. for the collection of information. In addition to the questions that were applied to several subscribers of Diario El Telégrafo, in the same way an interview was applied to the Director of Digital Media Mr. Marco Vaca. Subsequently, the application of the instruments was determined, the time of the investigation, the digital portal of Diario Telégrafo, will not be presented explicitly and will coordinate the journalistic elements related to multimedia, interactivity and hypertextuality. This lack of information media is based on digital, they affect the presence of users who browse and interact on the El Telégrafo newspaper page. Through this study the digital page of the newspaper El telégrafo is proposed, the elements of multimedia, hypertextuality and interactivity, as information tools; Within the spectrum of multimedia the incorporation of textual, graphic, sound, animated and audiovisual elements is proposed: therefore, it is suggested the insertion of a photographic gallery, greater and better production of videos and audios; in terms of hypertextuality, which is based on the ability of connection between one or more information elements, as well, which allows creating, linking and / or adding elements. Here lies the importance of integrating hyperlinks, links, keywords, references; and finally, a final cyber-journalistic element is interactivity, which defines the environment and the news space between navigators and digital media. The interactivity allows the participation of the users through their contributions and opinions: even more since it is an informative medium in the updating of the contents. In this reference, the possibility of implementing areas for comments, content sharing, contact with editors and public debate spaces is proposed.
Lenguaje digital de whatsapp y su repercusión en el lenguajes escrito académico- cientifico de estudiantes de nivel superior de la zona centro de Ecuador
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-06) Ruiz Luque, Yomara; Lavin de la Cavada, José Maria
The use of new technologies, has represented a change in the way in which users write. By observing an informal writing, short ideas supported by characteristic symbols of social networks could be perceived. In addition, there are no rules governing these texts as grammatical, orthographic, and semantic structure. Considering that Whatsapp is one of the most downloaded applications and it has millions of users, this investigation was carried out to identify if the digital language used in this social network affects scientific academic written language of the students from colleges in the central region of Ecuador. The process was established differences between the two types of language written in their characteristics and their functions. For the verification of the hypothesis it was necessary to carry out the field work in three provinces; Tungurahua, Cotopaxi and Chimborazo. In the three most representative institutes. Field work consisted in making surveys, in the realization of writings and the collection of screenshots of Whatsapp talks. According to polls 50% of students used the social network Whatsapp for at least 2 hours a day and 36% about 6 hours. 86% uses the application to talk to friends and family. Two-thirds of the population uses it for work and school. 57% considers that Whatsapp has been a contribution to the improvement of academic level. However, analyzing the academic writing of students of institutions of higher level, it was evident that their writings present grammatical, orthographic and semantic problems. Before of this, the digital writings of Whatsapp which presented similar mistakes were analyzed. By comparing these writings was established that if well application Whatsapp is not the direct cause of the problems of writing that the students have, Yes it affects, by its nature, scientific writing.
Modelo de comunicación enfocada a los medios de comunicación sobre el uso de las redes sociales del SIS ECU 911
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en periodismo digital, 2017-11) Fonseca Villena, Ángela Margoth; Naranjo Gamboa, Byron Orlando
El trabajo investigativo, se efectúa en el Servicio Integrado de Seguridad ECU 911, Zonal 3, en el área de comunicación; debido a que se evidencia que durante los años 2011 hasta la actualidad, se han definido actividades aisladas de comunicación hacia la ciudadanía, detectándose que era necesario definir un modelo de comunicación que precise la interrelación que existe entre el SIS ECU911, el uso de las redes sociales y los medios de comunicación para emitir información a la población. La metodología aplicada fue con enfoque cualitativo y cuantitativo, recogiendo datos que permitieron entender la situación actual del uso de las redes sociales por parte del ECU 911 con los medios de comunicación así como datos estadísticos que respaldan la gestión de emergencias que coordina el ECU 911, convirtiéndola en una investigación de campo; además se utilizó investigación bibliográfica en relación a modelos de comunicación propuestos por autores reconocidos como Beltrán L. quien fue el gestor de la comunicación con enfoque social. La recolección de datos, se realizó mediante encuestas aplicadas a los periodistas que laboran en los diferentes medios de comunicación. El modelo comunicacional creado permite que la información fluya en las diferentes etapas a través del uso de las redes sociales hacia los medios de comunicación para que difundan a la ciudadanía datos que se encuentren verificados y en el momento oportuno.
La narrativa transmedia en los medios nativos digitales del Cantón Latacunga, provincia de Cotopaxi, durante el segundo semestre del 2017
(2018-11) Herrera Villagómez, Luis Miguel; Tamayo Maldonado, Alex Rodrigo
The transmedia narrative is a way of transmitting detailed information sequentially through digital platforms, which also allow users to interact, and one of the main objectives of this innovative technological resource is to improve the content of the information. The current digital media are indispensable tools for achieving greater communication with citizens, and this is where digital native media are important, and are called to inform in a timely manner of facts that concern the whole society. The transmedia narrative must be implemented in digital native media in order to inform citizens in a timely manner with accurate information regarding the social needs of the population. According to these arguments the present investigation was developed, with the theoretical support of the transmedia narrative and the digital native media; in addition to the field work that was carried out in the city of Latacunga through surveys directed to the population of the central helmet and to professionals of the communication. With the results obtained in the surveys, it was established in the proposal; the creation of a website specialized in risk communication for the canton of Latacunga.
Plataformas digitales como medio de difusión cultural
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Sanmartín García, Brígida Ximena; Naranjo Gamboa, Byron Orlando
The arrival of the new millennium put the hair on the edge to most conventional media, institutions and cultural actors, entities that in an almost mandatory impulse migrated from a conventional system of communication and dissemination of cultural products, to platforms digital The technological changes constituted a straitjacket for natural persons, legal entities and organizations to enter this modality of hypermedia and transmedial discourses, which are the narratives of this time. In the genesis of the presence, development and incidence of digital platforms, web pages were the first virtual channels, then the use of social networks —Facebook, which since 2004 marks a new form of social and communicational relationship in the world— from there came the applications and other platforms that became alternative channels, of which the world of arts and the cultural industry were not alien, and nowadays they are means not only of connection but of exchange and interactivity with diverse public. Arts such as cinema, the publishing industry, music —whose development options face the frenetic action of Youtube— the visual and performing arts and the presence of new scenarios for the action of art and culture are available to all, the Disclosure of their production does not leave aside or abandon the role of conventional media, but diffusion fields are opened through the network.The intention of this research is to approach the forms of dissemination or dissemination of cultural products that predominate in the art world in the age of connectivity, from there, propose and develop strategies and scientific methodologies of communication and information of what this was, the production of artistic and cultural informative discourses, as well as that pregnant woman, still no nascent cultural industry, or content industry in Cuenca and Ecuador. The promotion-publication of information generated by the culture, whether from the institutional, from the management of the actors, promoters and managers, no longer depend on the market lines determined by the mass media; rather, they are projected without borders to wide spaces inside and outside the geographies where they originate, the sectors are increasingly broad and diverse. In this time, users, audiences, consumers are not only receptors, the possibility of interacting, producing and expressing their opinions, ie usability, gives the quality of being prosumers and co-creators.
Proceso de verificación de los Tweets dirigidos hacia agencias de Gobierno caso de estudio: Alcaldía de Cuenca-Ecuador
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Contreras Ambrosi, Jorge Isaac; Tamayo Rodríguez, Alicia Paulina
Digital media change the way in which citizens communicate to government agencies, and therefore traditional journalists must adapt to this new relationship to survive. Citizens or citizen journalists communicate to government agencies their requisition through social networks. It is to say, without the intervention of professional journalists. However, it is necessary that a traditional media verifies citizen messages before it is received by government agencies. Therefore, traditional media acts as a filter that analyzes the credibility of citizen messages. Our aim was to study the process of verification of tweets done for a traditional media. The study was developed in the city of Cuenca, specifically among: (1) Citizen messages in Twitter or tweets (requests, needs) done to the Major Office of Cuenca. (2) The Community Manager Office of the Major Office of Cuenca who gets the citizen messages. (3) The radio stations La Voz de Tomebamba and Cómplice FM that have spaces destined for the transmission of citizen messages. A qualitative - interviews - and quantitatively - sampling and statistical analysis of tweets- approach was used in this research. Based on that approach we want to identify which is the process of verification that the mentioned radios realize to tweets. Is observed that radios do not have a standard process of verification of the citizen messages; nevertheless verification sometimes depend on the number of re-tweets, "I am charmed with it" or positive comments. Having no been a process of check established there is distrust in the Major Office. Then, we realized a matrix of verification of the tweets directed to the local agencies of government. The aims of this matrix to unify and standardize the verification processes, so that traditional media can gain credibility.
Producción y distribución de narrativas en el periodismo de Tungurahua
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Herdoíza Mancheno, Franklin Germánico; Escandón Montenegro, Pablo Andrés
The study addresses the issue of the production and distribution of transmedia narratives in Tungurahua journalism as a new language of convergence, opening the possibility of telling stories and broadening the participation of audiences in the construction of narratives, whose role as journalist is aimed at to inform in the best possible way by combining media with graphic-audiovisual supports on social networks such as Facebook. In this way, within the methodological process, the quantitative study has been taken into account using a survey and interviews and the qualitative study through observation, with a sample of 25 journalists (graduates and non-graduates) as well as 9 media executives of Tungurahua whose results allowed to determine the level of production and distribution of Transmedia Narratives in the journalism of the province, as the main objective. The conclusion reached after the analysis and interpretation of results was that the production and distribution of Transmedia Narratives in journalism in Tungurahua is not significant, adding to the fact that there is no interest in interacting with the audience to which, in addition, he is not interested in the publications issued by the media. Likewise, it was determined that there are no journalists specializing in transmedia narratives in the province and, therefore, they are unaware of the form and logic of its construction; concluding, likewise, that the competitive level with other provinces is relatively low, which in practice means that digital journalism is not being exercised to facilitate the distribution and production of Transmedia Narratives; what does not generate reliable or dynamic information. This is despite the fact that there is clear knowledge of the benefits that ICT offers to the field of communication in the treatment of information to the interaction with prosumers.
La redes sociales como herramienta de apoyo para la búsqueda de personas desaparecidas caso David Romo Cordova-Ecuador
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Gavilanes Estrada, Liliana del Rocio; Tamayo Rodríguez, Alicia Paulina
The phenomenon of missing people local, national, and internationally has become a more evident social nightmare. Many cases of missing persons, in Ecuador have been registered. According to the National Police Office, DINASED, and other related organizations, some of them have been solved. Nevertheless, many of the cases are still under investigation. It seems that the Estate official search requires specific and specialized elements. Since 2013, the National Direction of Crimes Against Life, Violent Deaths, Disappearances, Extortion and Kidnapping (DINASED) as the Spanish acronym states, the institution put a lot of efforts on personnel training to serve in a better way. The organization’s goal is to serve to all the families that report missing relatives. They work on expedite the actions to search and find the missing persons and presumed responsible for the crime. Under this context, this action research is based on the case of David Romo Cordova, a young quiteño disappeared since May 16th, 2013, and the social media context around this case. This action research studies the social media as a space for support, broadcasting, and complaint as well. This work required the use of qualitative method. It was based on interviews, observation, and analysis of Facebook and twitter accounts of Mrs. Alexandra Cordova, David Romo’s mom. These are the accounts that David’s mom uses to spread the word about his missing son. Alexandra Cordova uses the social media with the idea that the social media have a great ratio on reaching out people to know about his son. The achievement of a maximum broadcasting of David’s face and he being missing means a great step forward to find him and determine who is responsible of this case. This work proposes to create an informative blog regarding missing persons, with relevant information that connect similar cases in order to be resolved. The blog will also contain information about actions to follow, ways to approach cases of disappearances, ways of families approaches on similar cases. The content of this research must be validated and reliable sources to make the message sustainable. Under these circumstances, the social media are reliable and sustainable spaces to broadcast and visualization rather than not only a space to spread the word.
Las redes sociales como herramienta de información pública y difusión de la Gestión de la Coordinación zonal 3-Salud
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Aguilar Aliaga, Myriam Guadalupe; Naranjo Gamboa, Byron Orlando
Information and communication technologies (ICTs) make global inroads in a very aggressive way, provoking and proposing changes in society in all aspects. Many of these are innovative and transform the forms of communication and interaction. These technologies brought with them the social networks, which constitute basic communication tools, which is used by most people, without limitation in age, sex, ideology, among others. In our environment we see that continuous use is made of them either to inform or communicate; people, companies, public and private institutions use them. In the Ministry of Public Health, its Zonal Coordinations in particular, it also makes use of social networks such as Facebook and Twitter. Through these networks, the Institution's work is reported, its Operating Units (Hospitals, Centers, Subcenters and Health Posts), daily through the personnel responsible for communication and institutional image upload information on actions and activities carried out by its authorities. However, there is little use of these tools to educate the population. Although health issues are broad and diverse, they could be disseminated in an appropriate, innovative and creative way through social networks, which would allow optimizing this communication resource and reaching the population in a more direct and timely manner.
Las redes sociales digitales como elementos de comunicación en organizaciones comunitarias
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Vélez Andrade, Adriana Katerine; Martínez Bonilla, Carlos Alberto
The objective of this research is to strengthen the elements of community communication in the administrative water boards of the province of Azuay, for which we proceeded to the use of research methods and techniques that allowed the proper development of the same. For the gathering of information it was necessary to apply interviews to the directors of the community organizations studied and an observation guide to the social networks (Facebook and Twitter) of the water boards; After this, the existing problem was visualized, which basically lies in the management of the contents published on social networks for the transmission of information to users; so it is prudent to describe a proposal focused on strategies to improve the quality of information through social networks; Basically, these strategies focus on improving the types of content published, as well as redesigning the pages of both Facebook and Twitter in a way that effectively takes advantage of existing tools on the page; It is also recommended a series of indicators that will allow evaluating the effectiveness of the application of strategies in improving the quality of information disseminated. Finally, it is recommended to the administrators of social networks that they be trained in topics related to the effective management of Facebook and Twitter, making the most of the use of these systems to disseminate information in a fast and timely manner.
Redes sociales en el pueblo Kichwa Salasaka: estudio comparativo entre nativo y Millennial gigital
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-08) Masaquiza Masaquiza, José Bernardo; Martínez Bonilla, Carlos Alberto
The globalization of information derived, among other things, the accelerated advance of telecommunications that has led to the easy access to knowledge of other cultures and traditions; Due to this, it is common to see how society has been appropriating foreign fashions and cultural patterns, leaving behind the native cultural and folkloric roots, losing cultural values and identity. The use of digital social networks is changing the dynamics of life; for example, Facebook constitutes a space of communication where different cultures and ideologies converge, between patterns of behavior, social relations, traditions; in itself the elements that ancestrally have been part of the culture of individuals, which are being modified by the impact of this medium. The structure of Facebook induces the user to join a hegemonic language in the network; However, it is not only the network that leads young people to forget the language, for example the Kichwa, but it is the same context of the indigenous youth that makes the learning of a Kichwa reader-writing impossible; so the transfer of the language to the social network has not had its development according to the generations that have experienced the advance of digital communications. For an educational model of literacy in digital culture and technology aimed, mainly, at the training of adolescents and young people as citizens of the digital ecosystem. For this, we have structured this essay in three sections. In the first we describe the main characteristics that define the so-called generation of young people born at the end of the 20th century and the beginning of the 21st (which some authors have called Millennials) as a contemporary generation and deeply marked by the emergence, generalization and omnipresence of digital technologies. In the second, we approach the concept of digital identity as a key and substantive element to be able to function successfully in cyberspace as a subject with definite identification signs.