Gerencia de Instituciones de Salud

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/6568

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2015 - 20175

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Subject: search.filters.subject.COMUNICACIÓN

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    La Comunicación y su relación con la Satisfacción de los pacientes que acuden al Laboratorio Clínico del Hospital IESS Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Institución de Salud., 2017) Moreno Castillo, Maribel Jackeline; Chávez Yépez, Howard Fabián
    This research project is focused on communication and how they affect the satisfaction of patients presenting Clinical Hospital Laboratory IEES Ambato, which main objective is to determine the relationship between communication and satisfaction of patients who come to Clinical Laboratory of Hospital IESS Ambato. It maintains a qualitative and quantitative approach, the model will comply features such as participatory naturalist, internal humanistic and interpretive, as it is an investigation into a social problem, with research on the human factor, based on testing a theory integrated variables measured with numbers. What was evident dare a statistical tool, which helped survey the verification of the hypothesis. Allowing to conclude that it is necessary to carry out an alternative that contributes to the solution to the difficulties identified in this investigation. Based on the analysis it intends to carry out a training plan assertive communication.
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    La Comunicación Organizacional y su efecto en el Desempeño Laboral de los servidores públicos del Hospital Provincial General Docente Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Institución de Salud, 2016) Zumbana Sánchez, Andrea Carolina; Guamán Guevara, María Dolores
    The Provincial General Teaching Hospital Ambato is a health care facility that has been dedicated to providing health care not only to Ambato community but the entire country since 50 years ago, time in which the Institution has experienced different changes to established and achieve its recognition at national level. Organizational communication is a field of human knowledge that studies how the communication process occurs within organizations, between them and their environment. This investigation aims to develop strategies to improve organizational communication for representatives of the Provincial General Teaching Hospital “Ambato”, taking in consideration that communication has become in one of the cornerstones of any Institution; and in order to provide Public Functionaries the necessary knowledge for proper management that favors the identification and alignment of all its members, following to organizational objectives and thus aims to increase the job performance. The data obtained in field investigation, applied to functionaries of the Provincial General Teaching Hospital Ambato, indicate that it is of utmost importance to implement strategies to improve organizational communication, as it can show in this investigation there are several faults in communication inside the Institution, this faults have a direct impact to the development of the activities of the personnel; and therefore this affects job performance of each one of them.
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    La Comunicación digital y los Donantes del Banco de Sangre, DVS - CRE - JPT.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08) Mejía Yanchapaxi, Fernanda Gabriela 0502927874; Verdesoto Velástegui, Oswaldo Santiago 1802890036
    The current reality of the Blood Bank of the Ecuadorian Provincial Board Tungurahua Red Cross, once the diagnosis made in the institution, is that it lacks a digital communication strategy based on social networks, so as to increase and interact with existing donors and Potential blood donors, which is a challenging problem in the age of information and knowledge because all public and private institutions must take on the challenge of connectivity, according to the diagnosis made by the survey can be seen clearly as the digital media are very important in users of the Red Cross, so a digital communication strategy, benefit the community because it contributes significantly to the promotion of services and benefits offered by the same , especially with regard to blood donation, through a campaign in the most used of the internet such as Facebook, YouTube, Twitter and Blog media.
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    La Comunicación con el cliente externo y su incidencia en la demanda de Servicios de Fisioterapia y Estética del Centro Mayti.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08) Campaña Haro, Mayra Veónica 1804159000; Guerrero Villalva, Silvia del Carmen 1803069259
    The purpose of this research is to maintain communication with the external client to meet the demand for physiotherapy services. Through this research we realized that communication which owns the center Mayti is not adequate, and it is essential to change and improve the different schedules to better disseminate its services our center and improve communication with the external customer to expand our market and improve customer expectations and meeting their needs. In this way we will achieve our goals and reach the target market that we have considered, maintaining a quality company serving the community, improving daily implementing new strategies to meet the goals.
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    La Comunicación organizacional y el Empowerment del personal de salud del Subcentro de Santa Rosa del cantón Ambato.
    (2015) Guadalupe Núñez, Sara Verónica 1803046315; Guerrero Villalva, Silvia del Carmen 1803069259
    Organizational communication and empowerment determine their areas of action, in its aspects of individual, group and system, representing the leadership in a health care organization; priority should be given to the integration between human resources to the organization, as a determining factor in achieving the goals within the health organization; Thus, in the visionary managers responsibility to potentiate the creative abilities and skills of individuals will be delegated, taking into account the challenges and opportunities of empowerment, born replica to global changes in order to achieve quality in the hospitality field. To appease the deterioration of organizational communication, it must address the health service for your understanding define the empowerment of their actions within health services showing its external effectiveness as the symbol of life on welfare and for the development not only your organization but also the human contingent which is the productive pillar of the organization.