Gestión Empresarial basada en Métodos Cuantitativos

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    La gestión logística y la competitividad en el sector florícola”
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gestión Empresarial basado en Métodos Cuantitativos, 2018) Brasales Panchi, Sandra Paulina; Quisimalin Oñate, Pablo Fernando
    At present, the different business markets of the numerous productive sectors are in constant search of improvement and differentiation in relation to the competition, therefore the floriculture sector is not the exception, this sector is among the main export products at the level nationally contributing to total revenues, for this reason it is necessary for companies to coordinate measurement factors that allow evaluating and improving production processes and achieve competitiveness. The measurement of competitiveness at the business level can be based on various factors that the productive sector believes it is convenient to analyze and change, in order to carry out these analyzes and changes, it is necessary to carry out the evaluation of the daily activities of the companies in advance, identifying which it may be the possible competitive advantage that allows the optimization of time and deliver pertinent information with which it can be faced with other companies in the same sector. In the present research work what is intended is to propose a Logistics Management Model that allows to evaluate the relevant factors that intervene in the production process of the floriculture sector to reach a competitiveness in the sector, research and data analysis was done through the statistical program SPSS providing tables and graphs for a better understanding, as well as the verification of the hypothesis where the qualitative and quantitative variables allowed the viability of the research. In the final part of this research work, the equation of the proposed proposal is presented in a general and summarized manner. These factors are the planning, processes and the financial aspect that consists of management and competitiveness indicators; these indicators measure the logistic process by socializing the proposed structure, that is, this tool can be used by company managers for analysis and timely decision making, achieving business objectives such as optimizing resources, differentiation, customer service and have utility.