Comunicación Social

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    La aplicación de la semiótica y el aprendizaje del fotoperiodismo en los estudiantes de la Carrera de Comunicación Social de la Facultad de Jurisprudencia y Ciencias Sociales en la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-06) Monar Palma, Marlon Esteban; Sánchez Peña, Marco Iván
    With the realization of the present investigation it will be possible to study the application of semiotics in the learning of the photojournalism of the students of the career of Social Communication of the Faculty of Jurisprudence and Social Sciences in the Technical University of Ambato, so that the photojournalism is a resource within the journalistic production that helps to break the monotony of the text and allows to convince the reader of what he is reading since the image complements the note. That is why it has as a proposal to design a web platform for the dissemination of photojournalism products aimed at students of the Social Communication career, which encourages students of social communication about the use of semiotics in journalism.
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    La composición de la imagen y el fotoperiodismo en la página Web del diario "El Heraldo" de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Medina Zhinin, Paola Alexandra; Barrios Mesa, Reinier
    The present investigative study took as reference the management of photojournalism in the web page of the daily "El Heraldo" written by Ambato. Today photography reflects much more than images captured by some technological device. Photojournalism as a journalistic genre needs to have a process that reflects professionalism when practicing it. Digital journalism is one of the trends on the internet platforms, to inform a globalized citizenry. Where facts are instantly known and strengthened with new technologies on social networks or digital platforms. The growth of a globalized society allows journalistic events to become a learning process for citizens and decision-making. Digital users can become news generators and critical opinion through analysis, understanding and acceptance of transmitted messages. The objective is to establish the reasons why an image does not get to express its content within a news, report, design, etc. It is necessary that the citizens have an adequate delivery of the information in the web pages of the media especially when it comes to photography. Digital journalism also becomes a link that allows the construction of agreements and decision-making. We propose to design a specific section of photojournalism on the website of the newspaper EL HERALDO of the city of Ambato, to elaborate the journalistic workshops and the bases that represent the function of the tools in the photography, which will allow us to present in an understandable and Attractive messages of value that will contribute to the growth of a society.
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    El fotoperiodismo y los medios de comunicación impresos de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-11) Agama Vargas, Emily Alejandra; Martinez Moya, Carlos Alejandro
    This research study made reference to the practice of photojournalism as a fundamental element to establish the degree of impairment of visual events that exists in the print media in the city of Ambato and the way in which involved strengthening the impression with the truth to the community. The goals were basically: Determine how to influence the contents written on the creation of debates around the image taken press; analyze the degree of acceptance of the contents of the local press in Ambato hearing; diagnose empirical practice in professional and amateur print media city and design an alternative solution to the problem formulated. For it was conceptualized to photojournalism, forms of interaction and learning levels in the subject. The methodology was based on a mixed approach: qualitative and quantitative, with modalities of field research and literature. The study concluded the lack of content was established in the visual area of the media written and almost no practices this with leading professionals in the print media; the importance of managing content for the construction semiotic context of the fact that this was analyzed to generate interest within the ambateños
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    El fotoperiodismo y su influencia en la identidad de los adolescentes en el Cantón Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2015) Cañarte Chacha, David Ricardo; Guevara, Jorge