Comunicación Social

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A,B, SEXO, pensar a la pornografia como pedagogia erotica o cosificacion del cuerpo, analisis del discurso audiovisual
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-03) Alday Aguirre, André Felipe; Brito Alvarado, Xavier
The present investigation entitled “A, B, SEX, THINKING OF PORNOGRAPHY AS EROTIC PEDAGOGY OR THE REIFICATION OF THE BODY, ANALYSIS OF THE AUDIOVISUAL DISCOURSE”, part of a specialized bibliographical reading on the proposed topic; where the intersections of communication, sociology, anthropology of the body, the gender debate, the "cultural industries" and of course consumption, pedagogy of the pornographic and erotic are present. The methodology used was based on the preparation of audiovisual discourse analysis, which were modified to adapt it for needs of the present study [pornographic ethics], containing information such as: reference image, video description, central message, subliminal message, means of diffusion, anchors of discourse, audiovisual aesthetics, acts of power, reifying agents, and pedagogical agents. This investigation splits into: Chapter I, the theoretical framework, focused on founding and strengthening the proposal with the help of the voice of various authors who have approached pornography from diverse points. Chapter II, the methodology that presents the way this qualitative research develops and is present. Chapter III, is an analysis of results, which shows the evolution and what was obtained in the application of the methodology, together with a verification of the hypotheses; and, finally, Chapter IV, where the conclusions of the research work are exposed
La accesibilidad a la información y la inclusión social de las personas con discapacidad visual de la Provincia de Tungurahua
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-03) Silva Silva, Ricardo Adán; Naranjo Gamboa, Byron Orlando
While the access to information, communication and culture, is a fundamental right of every human being and although the UN has provided equal opportunities to access messages and documents daily broadcast media, people visually impaired have to seek alternative means and modes of access to information for that lack vision, not exceeding limits strictly necessary. Hence, the diffusion and knowledge of the information needs of people with visual disabilities are an enabler for the relationship and partnership with them and therefore a valuable contribution to the integration and social participation. In the present research work it was proposed as objective: to study how this affects the accessibility of information on the social inclusion of people with visual disabilities in the province of Tungurahua during the period October 2014 - February 2015, aiming to guarantee the rights of people with disability and helping to improve the quality of life for this group of priority. In this sense, knowledge outlined in the proposal help optimize the functional management of technological tools used in the creation and implementation of strategies into a working model oriented towards meeting accessibility requirements and standards in the context of the development of accessible communication products, considering aspects whose accessibility can be verified and continuously improved in the search entry, stay and quality processes, favoring the digital divide between technology and the different types of people. Finally, do not try to train specialists in the development of communications products accessible, on the contrary, it seeks to provide, in a simple, basic information and practical recommendations applicable in daily contact with people with visual disabilities, ensuring a more comfortable and effective relationship.
Actitudes de la Audiencia respecto a las narrativas epleadas en Radio Máxima Caracol de la Ciudad de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Suárez Fiallos, Fernando Fabricio; Naranjo Gamboa, Byron Orlando
The present investigation is focused in studying the attitudes of the hearings on the implementation of the radial narratives of Maxima Radio Caracol of the city of Ambato. For them it has been chosen to use methodology of qualitative and quantitative approach in where it was applied the due surveys to the inhabitants of the city of Ambato, in addition to one it interviews directed to the Director of programming of the radio in mention. In the harvesting made for the investigation in general context we can deduce that the women were the sex that dominates within the sample, in addition that the rank of dominant age is of between the 26 to 35 reaching the conclusion which the radial means are dominated by a hearing of adolescent and adult public, followed very of near a young public that includes between the 15 to 25 years, a little relegated is the hearing greater to 35 until the 45 years, that is to say, the radio divides equally a young hearing - adult with formed criterion. Within the activity to which she is dedicated in the sample we have students followed of housewives and people who dedicate to exert the law which they are the most dominant groups, with this is reflected that the radio is still considered like means of company for people who exert an activity that she requires of the same one. But we happened to the point in where we realize which the people who listen to radio in their majority do not know on the narratives, that is to say, that the radio listens to it empirically. Nevertheless at the time of establishing a listing of narratives people incline that the radios of the city of Ambato apply to the use of the narrative jokes, reaching the conclusion that the local radio chooses to entertain and to amuse its listeners, but emphasize in the investigation the fact that people do not know in her majority if the radio uses a specific format for its programming. In addition they show that they see of extreme importance that a program before leaving to the air must be planned of a correct way to avoid to fail and to obtain the rejection of the hearing still more when a competitive market within radial means exists, but they reach the conclusion who the radios if they make previous studies to define his programming and selection of target, maintains their position that is of extreme importance of the use of a correct language on the part of the speaker to go to its listeners. Although previously we presented that people are connected with the radial world, by means of her exigencies, the result includes in its majority that the people do not consider consuming assets but they have a favorite program at the time of tuning the radio, nevertheless do not feel an attachment or identification towards the radio that listens for that reason it is that the implementation of a manual of identity is recommended or marks of the even radio that can occur to know the best way and to implement communicational strategies that help to fortify the image. To stress that music is fundamental to define its tastes or preference of a program, this accompanying by a good production of sound effects that help to complete an ambient harmony and coexistence, without leaving of side the use of the technology that is indispensable so that the listener can participate and have greater opening within a radial program.
Activismo político de género en el perfil de Instagram Guambras verdes
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Parra Jerez, Paula Emilia; Vayas Ruiz, Eliza Carolina
This research work focuses on gender political activism in the Instagram profile Guambras verdes. Considering that social discourses have had the need to migrate to digitality and adapt to the media format, because the internet opened social networks and virtual platforms, which provide immediacy, open spaces for debate and allow access to information. The objective of this study is to reflect on political and gender cyberactivism, so a descriptive and explanatory research was developed, of qualitative and quantitative nature, where discourse analysis of the comments left by users on the Instagram profile Guambras verdes and content analysis of the photos and reels published by the movement in the year 2022 were carried out. The results determined that the predominant ideology is radical feminist, however, similar characteristics to socialism and liberal feminism and equality were identified, on the other hand, it was established that there is a hybridization between reality and virtuality, due to the fact that the protests taking place in the streets are disseminated on social networks. Finally, it is concluded that the social, cultural, and economic context influences women's participation in politics. Likewise, it is specified that there is an ideological change between generations, considering that young women are the ones who carry out digital and physical activism, therefore, participate in politics, while adult women minimally belong to the movement or are not part of it.
Análisis Comunicacional del uso de los verbos perlocutivos y su incidencia en el Equilibrio Emocional de los niños de 10 a 12 años de la Escuela José Joaquín de Olmedo, durante el primer trimestres de 2011.
(2012) Almache Flores, Lorena Gabriela
El presente trabajo de investigación con el tema: “Análisis comunicacional del uso de los verbos perlocutivos y su incidencia en el equilibrio emocional de los niños de 10 a 12 años de la Escuela José Joaquín de Olmedo, durante el primer trimestre de 2011”, para el cumplimiento se siguió una metodología centrada en el paradigma crítico propositivo, que tiene como finalidad la comprensión, identificación de potencialidades de cambio, acción social emancipadora en visión de totalidad completa e interacción transformadora. Se trata de una investigación comprometida e influida por valores. Este paradigma hace énfasis en la cualitativo y lo cuantitativo, porque se usaron los dos enfoques, en grupos focales, observación y encuestas. Las conclusiones más importantes a las que se llegó con esta investigación son: El uso lingüístico de los verbos perlocutivos en la práctica de la Educación de la Escuela José Joaquín de Olmedo influye en el 53,1% en el Autoestima de los niños de Sexto. Se pudo constatar que definitivamente, el equilibrio emocional de los niños se ve afectado por el mal uso y desconocimiento de los verbos perlocutivos, el papel que juegan los padres y maestros en el desarrollo psicológico de los niños es importante, donde los estímulos, normas, valores y recursos forman parte de su desarrollo integral.
Análisis Crítico del discurso del enunciado “Nos quieren débiles, divididos, confrontados
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Ponce García, Flavio Cesar; Proaño Zurita, Jenny De Los Ángeles
The problem that is intended to be addressed in this research is the critical analysis of the discourse of the statement "They want us weak, divided, confronted" published on "X" previously called Twitter by President Guillermo Lasso, for this reason a bibliographic survey has been carried out to analyze various theories applied in theses and research articles from various parts of Latin America. Reflexivity is sought through critical discourse analysis, because it implies becoming aware of certain beliefs, prejudices and human values, which can be part of and influence the development of the research and the analysis of the results. This research is important because it allows us to build social meaning, in this way knowing the abuse of power in society, domination, inequality, which could be found immersed in discourses that are massively disseminated on social networks to a certain segment, seeking to persuade the decisions of citizens. Within the Ecuadorian context there are different ways of constructing a discourse, depending on the ideologies of the different existing social parties. In this case, a publication made on Twitter is analyzed, intended to communicate to Ecuadorians the situation the country is going through on the issue of insecurity and drug trafficking, which has grown exponentially during the current president's government period, with 88 votes in favor. in favor, 23 against and 5 without a vote, having more than half of what was required, the National Assembly approved the impeachment of Guillermo Lasso for alleged misappropriation of public funds on May 8, 2023. With an orientation that seeks to benefit the University community in its learning process, as well as researchers, critical analysts and society in general, who are familiar with or wish to delve deeper into political aspects and critical analysis in the proposed research. Ideology is transmitted through the language and political discourses used by movement leaders in society; therefore, from Van Dijk's perspective, it is the set of values and beliefs that build power structures, many social actors, such as politicians, educational institutions and the media support it
Análisis de contenido y uso de técnicas de comunicación a través de audiovisuales del canal ATHLEAN X en Instagram y YouTube
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-03) Gancino Rivera, Micaela del Pilar; Herdoíza Mancheno, Franklin Germánico
This research analyzes the content of the ATHLEAN X channel, whose content is primarily based on everything that encompasses fitness within digital media such as YouTube and Instagram, where these platforms are very well known and this can be evidenced by the number of followers and subscribers they have. The proposed objectives are based on identifying the communication strategy used by the Athlean X channel, therefore, an analysis of the same is carried out through matrices, inquiries on such content and verification according to the existing communication strategies. It is then that this channel managed by two main characters, Jeff Cavaliere and Jesse Laico, does not have a fixed format for their videos, but they make them in a very entertaining and striking way that is able to fully capture the attention of those who view them. In addition, it is evident that these characters have the necessary knowledge to instruct through audiovisuals where they use various elements including symbolic and written within the same as it should be noted that this means of teaching out of a typical formal learning becoming digital which makes it even more attractive being the same able to teach from a starting point or complement the information that people who want to venture into this area have valid knowledge, really effective both exercise, nutrition and other aspects that make it up
Análisis de la campaña en segunda vuelta presidencial 2023: Caso Daniel Noboa en redes sociales
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Santillán Cabezas, Carolina Elizabeth; Aguilar Rodríguez, William Fredy
The investigation focused on analyzing the social media campaign of candidate Daniel Noboa during the presidential runoff in Ecuador. The relevance of using communication strategies on digital platforms to gain recognition and effectively reach voters was highlighted. The methodology used combined qualitative and quantitative approaches in the research line of political communication. Instagram Facebook and Noboa's content was analyzed, with a sample of 116 posts, and a survey of 384 followers was conducted. The instruments used were the social media tab and a survey guide. The research was based on systematic data collection, where the frequency and content of publications were considered key variables. The qualitative approach explored the speech used by the politician, while the quantitative analysis revealed patterns and trends throughout the campaign. The findings highlighted an effective strategy focused on social and economic issues, supported by his wife's Instagram presence and strategic use of videos. The importance of combining digital strategies with territory tactics for effective communication and a greater reach among voters was underlined. This study not only contributes to the understanding of the relationship between politics and social networks, but also offers a solid methodology for future research in this field, evidencing the importance of combining qualitative and quantitative analysis in the context of social networks to understand digital campaign strategies
Análisis de la comunicación y la difusión de contenidos en el grupo de Whatsapp Tránsito Mashca
(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-02) Pérez Calala, Cindy Monserrat; Soto Dávila, Omar Fabricio
The purpose of this Research Work is to analyze the Communication and the dissemination of content in the WhatsApp group "TRÁNSITO MASHCA", an online questionnaire was applied in which 235 people belonging to the group chat participated, asking multiple choice questions for the obtaining information. For the development and analysis of the research, a methodology with a mixed approach was used, which collects and analyzes quantitative and qualitative data for the interpretation of results. With the results obtained after the research process, a communication problem may be evidenced within the interaction of the participants, due to the presence of noises that interrupt the reception of the message to the recipient. The contents frequently broadcast are topics related to police operations and transit accidents. Therefore, it is concluded that there is good group communication, despite this the form of communication is not appropriate due to the use of code language used by certain participants and the presence of advertising does not allow messages to be received clearly and sequential. Within the content dissemination analysis, the members issue the information responsibly.
Análisis de la cuenta de Twitter del presidente Lenín Moreno y la construcción de la opinión pública de enero a marzo de 2018
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08) Cárdenas Sánchez, Brian Roberto; Soto Dávila, Omar Fabricio
We will highlight the importance of social networks today, the speed and what is necessary to become efficiently communicated, not to mention the personal nature of that communication. The investigation is based on the twitters of Lenin Moreno's account, from January 1 to March 31, 2018, including the opinion generated with them. Those twitters selected to exemplify, are the ones that emphasize more with respect to importance if considered. Being an official account and speaking of a relevant person of the Ecuadorian politics we can have a clear reference of popularity and its capacity for the creation of public opinion. Twitter being an international social network, free and easy to access, where you can generate your own opinion and give points of view, is favorable to the research, the interaction that has Twitter allows us to determine the influence on certain topics in the platform, how to be able to know which twitter is the most commented or the most liked, or in turn, which are the twitters with the most informational weight that have been published. By way of conclusion, we know that today social networks are playing an extremely important role in communication and therefore within society, precisely the connection sought between rulers and people is by social networks.
Análisis de la imagen corporativa de Helados Bogati de la sucursal ubicada en el Mall de los Andes de la ciudad de Ambato, durante los meses de enero a marzo del 2022 en las redes sociales Facebook y TikTok.
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2023-03) Malla Gaona, Tayron Vinicio; Gamboa Orozco, Luis Alberto
This research work analyzes the organizational communication and corporate image of the Stylo Propio microenterprise in order to determine the shortcomings that it presents in its corporate image and organizational communication and through this determination propose communication strategies to strengthen entrepreneurship. Thisstudy was carried out from March to June 2022, during which time it was possible tomonitor the business and its different areas in order to develop the research based ona technical-scientific process. The fundamental objective of this research is to identify the main problems that the Stylo Propio business has in terms of its institutional image and the internal communication it manages, therefore, in this research project it examines each area that makes up the image of the business to know how It is projected to its target audience, analyzing it from the inside out. The tools that allowed obtaining general and conclusive data was the content analysis where it was possible to study each of their social networks such as: Facebook and TikTok in order to determine their level of impact on networks, in addition a survey was applied to each of them. the workers of the advertising agency to be able to determine their level of knowledge about the institutional image and organizational communication, since one of the several problems this company has is the lack of a communicator, and for this reasonthe workers act as of the communicator in the empirical production of communication products such as videos, memes, photographs and others. The data obtained from thecontent analysis and the interviews were organized by means of matrices where the data obtained from the investigation are reflected; Regarding the content analysis, Excel cakes were used to determine the percentages of the data and regarding the interviews, the answers issued by each of the interviewees were copied verbatim to carry out the corresponding interpretation through these data.
Análisis de la legislación ecuatoriana de comunicacióny sus efectos sobre la libertad de expresión
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Constante Sánchez, Wilmer Josue; Naranjo Gamboa, Byron Orlando
Freedom of expression in the field of communication is characterized as a fundamental, inalienable and inherent right of all people. In the country, this right has been altered by various laws, regulations and reforms that have questioned the extent to which freedom of expression is considered as such. This is why a work was carried out whose objective was to establish the scope of the legal framework in the field of communication and its impact on freedom of expression, which is characterized by being documentary, descriptive-explanatory, on the other hand also A survey was conducted with 24 students in the seventh semester of the social communication degree to find out their perspective on the topic. The results showed that 8.3% totally agree that currently, the existing legal framework encourages freedom of expression in the country, with respect to the question of whether they consider that communication professionals in Ecuador are supported by the current communication regulations, 25% mention that they agree. Finally, 25% totally agree that to promote freedom of expression, the legal framework regarding it should be increased. With the development of this research work, it was possible to identify the evolution of communication laws in reference to freedom of expression in the country, where it is evident that it has been a complex and contradictory process, since, in its early stages, Ecuadorian laws protected freedom of expression in a limited way, allowing prior censorship and other restrictions. Likewise, it was defined how the prohibition of “Prior Censorship” allows greater freedom of expression in the media; this elimination allows the media to report freely on issues of public interest, without fear of reprisals for part of the government or other entities with power, without retaliation for their opinions or for the information they disseminate
Análisis de las narrativas melodramáticas en las películas ecuatorianas “Crónicas” y “A tus espaldas
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-03) Chávez Rodríguez, Leslie Odalis; Viteri Chavez, Walter Francisco
Although for many melodrama is a media genre that does not carry much weight, for others it is present in each of the cultural industries, since it allows knowing the reality that people live through the narration of political, social and cultural discourses, interfering In his tales of the otherness that is part of the popular group excluded by the elite, the marginalized take on the leading role on stage and constitute themselves as a fundamental part of the history of a nation. The melodrama, through its stories in the cultural industries, incorporates a number of problems and solutions that thousands of people live in everyday life, so this research work focuses on analyzing the melodramatic discourse as the main exponent of the social context of Latin America, this occurs through the qualitative methodology focused on the analysis of the cinematographic narratives of the Ecuadorian films "Crónicas" and "A tus Espaldas". The melodramatic matrices divided into the individual and collective order were the essential instrument for the breakdown of the themes exposed in the plot that are linked to modernity, so that the viewers get soaked, have fun and even shed tears with many stories that they present cinema, theater and novels, since they identify with the plot and appropriate each character, for which Latin America forged its cinematographic bases in melodrama, elaborating productions that have this narrative as their regulating axis.
Análisis de los discursos narrativos cinematográficos lgbt+ en las películas “Milk”. y “Bros
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Franco Miranda, Kevin Andrés; Vayas Ruiz, Eliza Carolina
The main intention of this research is to analyze LGBT+ cinematic narrative discourses in the films "Milk" (2008) and "Bros" (2022). Each selected film contains a context and ideology from its respective year, allowing for the examination of changes in the representation of the queer community in cinema. Two LGBT+ genre films are studied and analyzed to explore the different criteria and characteristics used to analyze this type of discourse, as well as gender perspectives and sexual diversity in popular culture. Thus, the methodology used in this research is critical discourse analysis based on Eiroa and Barranquero's approach. The research focuses on developing conceptual strategies to address the study's topic, such as characters and scenes. The aim is to determine how LGBT+ themes and other relevant elements are approached and how they relate to the dominant social discourses of their respective eras. As a result, this research concludes that the two films depict different stereotypes and prejudices. The homosexual community transitions from being portrayed with prejudices and a struggle for their rights to being exemplified with real and fitting issues, such as acceptance and internal and external discrimination within the homosexual world.
Análisis de los estereotipos laborales de las y los presentadores de los programas deportivos televisivos nacionales y regionales y su percepción en los estudiantes de la Carrera de Comunicación Social de la Universidad Técnica de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Cerón Morocho, Jessica Susana; Barrios Mesa, Reinier
This research aims to analyze the stereotypes of work existing in national and regional television sports programs and the opinion of the students of the Social Communication Career about them, for which a methodology of quantitative approach, where a survey with closed questions was applied to all the students of the mentioned race. We further explored the subject in depth and correlated the variables to determine their cause and effect. Then, according to the results obtained, it can be said that the students perceive the existence of stereotypes of both beauty and experience in females and males, respectively, in the sports programming of the audiovisual media, which demonstrates the gender inequality, discrimination to professionals, violation of the Organic Law of Communication and gives at the same time, results such as academic desertions, high unemployment rates, programs with banal contents and the devaluation of the career. Therefore, the proposal is addressed to the 233 students of the Career of Social Communication, in order to raise awareness, raise awareness, motivate and value third-level studies in order to have more job opportunities, less unemployment rates and above all, to be able to provide television programs with quality content.
Análisis del discurso de la frase “El Ecuador del encuentro”, pronunciada por Guillermo Lasso en la campaña electoral de la segunda vuelta de las elecciones de 2021
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn Social, 2023-03) Santamaría Apolo, Adrián Sebastián; Viteri Torres, Walter Francisco
During the campaign period of the second round of the general elections of 2021 in Ecuador, the then candidate Guillermo Lasso (current president of the Republic) and his political party (Creating Opportunities; CREO) elaborated the phrase "The Ecuadorof the Encounter", making it their main campaign slogan. For this reason, in this academic text the meaning given by Ecuadorians to the phrase in question was analyzed, for this purpose a small virtual ethnography was conducted on the page of the social network Facebook of Guillermo Lasso, in which the criteria of the people issued in the comments with the highest number of reactions, present in the publications where the slogan is mentioned, added to the main criteria of the candidate's campaign team shared in several digital media, were obtained. On the other hand, to meet the objectives set out in this work, bibliographic research was executed,taking as reference two experts in pragmatic discourse analysis, John Austin with the theory of speech acts and Ferdinand de Saussure with the theory of the linguistic sign(signifier and signified). In addition, several academic writings that were previously carried out were taken as a basis for this study, in order to understand the connotation of the phrase and its meaning. With the results obtained, it was possible to reflect divided criteria among citizens, most of them showed attitudes in favor of the candidate, while others took it only as simple demagogy
Análisis semiótico de la música entre grupos rockeros “XXX” y “Boogie Blues Band” de la ciudad de Ambato
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Azogue Caiza, Patricia Pilar; Vayas Ruiz, Eliza Carolina
The main objective of this research is to show how rock has become a cultural phenomenon capable of being analyzed from a semiotic point of view, in addition to eliminating the different stereotypes that are related to the genre and its fans around it, with the objective to understand various symbols and signs that have marked the subculture in aspects such as clothing, video clips and lyrics in the different audiovisual media selected as an object of study belonging to the rock and heavy metal bands “xxx” and “boogie blues band”. The study is supported by a theoretical framework based on a state of the art composed of renowned authors in relation to the topic of study with quotes and authors such as Néstor García Canclini, Omar Rincón, Ferdinand de Saussure, Charles Peirce, Umberto Eco, among others. In addition, a methodology was carried out with matrices with the objective of creating an analysis. of both the semiotic of the image and the linguistic semiotics, finally, it was demonstrated how rock can be analyzed from an academic perspective, becoming a media with the ability to transmit various knowledge and teachings to its target audience
Análisis semiótico de los imaginarios construidos en la festividad del Pase del niño, en la Unidad Educativa José Emilio Álvarez de la comunidad rural de Chambapongo – Cotopaxi
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo social, 2022-03) Zambonino Sunta, Lenin Esteban; Tamayo Rodríguez, Alicia Paulina
This research addressed the topic of semiotic analysis of characters in the festival of the Passing of the Child, at José Emilio Álvarez School of the rural community of Chambapongo-Cotopaxi. Being one of the biggest festivities in the community, we sought to identify the perception of the community members according to their ages, in order to identify the age change in the conception of the characters. The objective of our research was to analyze the importance that the community gives to this festivity. A methodology with a qualitative approach was proposed, with a descriptive scope and phenomenological design. According to the analysis carried out, it is concluded that: colors, materials, dances, among other physical and symbolic components, are due to an alloy of concepts adapted to the community's own context.
Análisis semiótico del Santuario y Basílica católica “Nuestra Señora del Rosario de Agua Santa” de Baños
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Meza Naranjo, Andrés Sebastián; Tamayo Maldonado, Alex Rodrigo
Religion has always been a topic of research within the social sciences, and communication is no exception. However, the religious images present in the churches are topics absorbed by the: anthropology, history and architecture, leaving small spaces for debate within semiotics. For this reason, the need to understand the Basilica "Nuestra Señora del Rosario de Agua Santa" of Baños was born from the semiotic point of view, which opens the possibility to understand: faith, religion and the discourses of hope existing in these temples This space allowed to combine different looks where the semiotics of religious images flows, encouraging new spaces and scenarios to think about the image, and urge its communicational debate in the communication students of the Technical University of Ambato. To carry out the analysis, a methodology composed of two moments was used. The first is an iconographic analysis of some paintings present in the basilica, and the second moment consists of interviews with the devotees. He resorted to concepts such as baroqueism and iconography, using articles and books by authors such as Serge Gruzinski, Bolivar Echeverría, Jesús Mara Gonzales de Zárate, among others. After visiting the temple and applying the proposed methodology, a series of reasons were found that explain the reason for such strong faith in the inhabitants of the city and why the Virgin of Agua Santa is so important for Baños.
Análisis situacional de la remuneración de los jóvenes periodistas deportivos en la ciudad de Ambato
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Llerena Ortega, Pedro Luis; Proaño Zurita, Jenny De Los Ángeles
The research conducted on the remuneration of young sports communicators in the city of Ambato aims to analyze the current economic conditions of these professionals. Through surveys and interviews, factors influencing remuneration were identified, such as the lack of clear salary policies, high competition in the job market, and the perception of inadequate academic training for job demands. Additionally, the study explored how current economic conditions affect job satisfaction, revealing a high degree of dissatisfaction with salaries and working conditions, negatively impacting the motivation and performance of sports communicators. The results highlighted the need to improve salary and labor policies and update educational curricula to better align academic training with job market demands. The lack of recognition and appreciation from employers was also identified as a significant factor in dissatisfaction. Recommendations include implementing more equitable and transparent salary policies, creating professional development and mentoring programs, and improving working conditions to foster a more motivating and productive work environment. Close collaboration between educational institutions and media organizations is suggested to update training programs and ensure young sports communicators are well-prepared and valued in the professional field