Jurisprudencia y Ciencias Sociales

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    En Pocas Palabras: las estrategias educomunicativas para la construcción de la cultura científica
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Moreta Valdivieso, Jefferson Andrés; Vayas Ruiz, Eliza Carolina
    In Few Words – Kurzgesagt is a YouTube channel that, through illustrations, audiovisual content and graphic representations, educates in an innovative, attractive and entertaining way, by using supposed catastrophic scenarios of humanity to capture the attention of young users. and introduce reflection and self-awareness to care for natural resources. In this research work, the use of educommunicative strategies for the creation of scientific culture is explored; for this purpose, the main videos with scientific content that contribute to the cognitive development of individuals have been taken. This is how, in the development of the methodology, work was done with two focus groups; control group (students who did not watch the videos) and experimental group (students who watched the audiovisual content), to subsequently, through a knowledge measurement scale, statistically decipher whether or not there was a significant change in the application of the educational strategy. reacting positively, which is why the methodological model used supported by the Mann-Whitney U test is considered valid
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    TikTok como herramienta educomunicacional de la Unidad Educativa Joaquín Lalama
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn Social, 2023-09) Sinchiguano Tandazo, Johana Maricela; Naranjo Gamboa, Byron Orlando
    In the present research TikTok as an educommunicational tool of the Joaquín Lalama Educational Unit, the weaknesses and strengths of this platform as a means of learning for the students of the Eighth Year of Basic Education of the Joaquín Lalama Educational Unit were investigated.Exploratory and descriptive methods were used to obtain information on the use of TikTok and through the bibliographic methodology, to know how this platform can be integrated into the educational system.This research seeks to determine if students learn better about different specialties of science with the TikTok platform and if it allows them to improve their knowledge and if it turns out to be an adequate study tool for students and teachers. The study population with which we worked consisted of 70 students and 9 teachers of the eighth year of EGB. The relevant results found were: students learn better about General Culture, Language and Literature, Art and Creativity, if digital platforms are used that allow them to interact and participate, which is why teachers must adapt and integrate this type of tools. and improve their knowledge about the management of social networks, to improve the teaching process and not be just a distraction.
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    Anime Dr. Stone como recurso educomunicativo para el aprendizaje de conocimientos de la ciencia
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-03) Tercero Gualpa, Angélica Paola; Proaño Zurita, Jenny de los Ángeles
    Using didactic tools for teaching and learning is gaining popularity in the educational field, in different subjects, not only fictional stories, books, didactic material (geometric figures, plasticine, toys and others) are used, but, also audio and video for a better understanding of knowledge, this category includes using films, reports, documentaries, and currently, it is possible to use Japanese animation as an educommunicational resource to encourage learning in a dynamic and entertaining way. For this reason, the present investigation proposes to describe the Dr. Stone anime as an educommunicative resource for learning science knowledge. For which, a qualitative methodology was obtained, the technique was narrative discourse analysis that helped to validate the scientific content, and interviews with anime fans through the Zoom platform. The results showed that the Dr. Stone anime contains a lot of scientific knowledge, divided into, inventions, data and terms, related to physics, chemistry and history of the world. And yet, it is concluded that Dr. Stone serves as a reinforcement to learn science knowledge, and encourages the viewer's curiosity
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    El documental como medio de difusión educativa de cuentos, leyendas, tradiciones del pueblo Kichwa de la parroquia Talag en el año 2020
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-03) Licuy Tapuy, Jumandy Pachacuthec; Tamayo Rodriguez, Alicia Paulina
    The research work shows the importance of communication in daily life and in the education of people, therefore it is necessary to talk about the documentary that is part of communication, since it is the massive tool for the educational dissemination of cultural wealth and cultural. To demonstrate the cultural identity of the Kichwa people of the Talag parish in its different manifestations of the sector, I feel that these have not been reflected in documents or technological resources that help to strengthen the same culture, therefore the research seeks to find incentive actions of cultural value. Transcendence, among these considerations it is known that the Kichwa culture has been practiced by a few and forgotten by many, the Talag sector is a distinctly Kichwa parish and there are cultural values of the sector, so the present investigation through the methodology of the Descriptive research with a qualitative approach determines the p There is little interest in the population, especially young people, in maintaining their own culture, in this sense the research through documentaries made for this purpose aims to massify the contents as stories, legends and traditions of the parish to be considered in the different educational entities as a didactic and audiovisual resource. technological means known as educommunication. As a result of the research, it is recommended that educational institutions include topics with cultural manifestations in the study curriculum as a transversal axis to practice and promote the Kichwa identity of the Talag parish.
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    La educomunicación en el proceso de enseñanza aprendizaje durante la emergencia sanitaria covid-19 en la Unidad Educativa la Inmaculada
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-03) Paredes Lozada, María Verónica; Naranjo Gamboa, Byron Orlando
    Education, since the Covid -19 virus pandemic began and when the confinement of the population was authorized without allowing millions of students to return to the classroom, has been one of the sectors that has had to undergo great changes; in which state authorities, authorities of educational institutions, parents, teachers and students have worked tirelessly to keep up with the academic schedule, since there was never the option of stopping this educational process. For this reason, the present work proposes to identify the methodological strategies and educommunication models that have been used as tactics in the teaching-learning process during the Covid-19 health emergency at La Inmaculada Educational Unit; For which a qualitative methodology is used, with information gathering through interviews and focus groups carried out with students and teachers of the institution through the zoom platform, in this work an analysis of the methodological strategies applied before and after during the pandemic for the teaching-learning process. During the research, small changes were made in the methodological strategies of teachers in their transition from face-to-face to virtuality, in addition, the exogenous model continues to prevail when establishing activities to teach students, likewise, teachers and students do not know about Educommunication, in fact, educators identify the media only as tools to educate, therefore, educommunication is not understood, nor its models as transdisciplinary options to be able to provide efficient proposals that help achieve a teaching process - meaningful learning by students
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    La educomunicación y la preservación del medio ambiente en el bachillerato de la Unidad Educativa Joaquín Arias
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-08) Morales Yanes, Jimena Elizabeth; Medina Guerra, Franklin
    The environmental edu-communication leads us to work based on the participation and training of committed, caring and empowered individuals, capable of building a society with environmental principles and values that open door to the development of sustainability and preservation of the environment. The present project deals with the interdisciplinary topic edu-communication, a theoretical-practical field formed by two disciplines, education and communication, which seeks a solution to environmental problems. This research's main objective is to demonstrate how the edu-communication process occurs in the preservation of the environment. in the area high school of the Unidad Educativa Joaquín Arias. For get a response, it was necessary to carry out a quantitative investigation through content analysis, in this case the TiNi methodology, and qualitative through a semi-structured interview, thus showing how the issue of educommunication in the Institution is addressed, the processes that apply for the preservation of the environment and what environmental values students have towards the environment.
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    La Educomunicación y el proceso de enseñanza aprendizaje en la Unidad "Hispano América" de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-01) Lema Yungán, Juan Israel; Naranjo Gamboa, Byron Orlando
    Educational Units require transforming traditionalist concepts of teaching, understanding the importance of the student being the main individual in the teaching-learning process. Educommunication as a tool of education attends to this, so that the student, together with the teacher as only a mediator, begins to generate their own knowledge, as it aims at the formation of a critical thought, capable of producing their own modes of knowledge to be applied Therefore, this research work seeks to work with these aspects: education, communication, and the teaching-learning process generated by the students themselves, and that this knowledge is useful not only in the institutional sphere, but throughout Their lives can be applied. The present work was elaborated under the critical-propositive paradigm and it has been determined “Educommunication and the incidence in the teaching-learning process in the “Hispanic America” Educational Unit of the city of Ambato.” Therefore, surveys were applied to the students, which showed the gap in knowledge regarding educommunication, failures that affect and do not allow the correct pedagogical progress. Based on the results obtained, an educommunicative strategy was proposed where the student is the main producer and executor of knowledge, it is they who will elaborate with the tools that are given to them, communicative products focused on themselves.
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    E-Educomunicación en laprevención de enfermedades crónicas no transmisibles en la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08) Cuji Moreno, Cristhian Nicolás; Vayas Ruiz, Eliza Carolina
    In this research work is intended to diagnose the presence of chronic noncommunicable diseases and their risk factors in the servers of the Technical University of Ambato (UTA) in order to design a tool that allows to reduce the risk factors that entail this type of ailments. Mobile applications in terms of disease prevention, health promotion or tools facilitating the routine of the individual, are gaining space today in stores for both Android and iOS. What becomes an inspiration to work on the use of ICTs to provide educommunicative messages regarding health concerns. For the purposes of the study, a cross-sectional type of research was carried out, which allows the research to be carried out in a specific period of time, which comprises, from September 2018 to June 2019, thanks to the application of an On-Line survey as a data collection, we obtained qualitative and quantitative data of 217 people between teaching and administrative personnel, who answered a list of 20 questions between open and closed, designed to obtain data about life habits, ECNT, food, number of hours dedicated to the practice of physical exercises and leisure, etc. What can be highlighted from the research is the presence of risk factors that lead to the appearance of NCDs as well as diseases such as diabetes, cancer and more non-communicable diseases. It is then that the present investigation is available to any person interested in expanding data and results that allows it to make a relevant contribution in the development and advancement of society.
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    Las redes sociales como herramienta de información pública y difusión de la Gestión de la Coordinación zonal 3-Salud
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Aguilar Aliaga, Myriam Guadalupe; Naranjo Gamboa, Byron Orlando
    Information and communication technologies (ICTs) make global inroads in a very aggressive way, provoking and proposing changes in society in all aspects. Many of these are innovative and transform the forms of communication and interaction. These technologies brought with them the social networks, which constitute basic communication tools, which is used by most people, without limitation in age, sex, ideology, among others. In our environment we see that continuous use is made of them either to inform or communicate; people, companies, public and private institutions use them. In the Ministry of Public Health, its Zonal Coordinations in particular, it also makes use of social networks such as Facebook and Twitter. Through these networks, the Institution's work is reported, its Operating Units (Hospitals, Centers, Subcenters and Health Posts), daily through the personnel responsible for communication and institutional image upload information on actions and activities carried out by its authorities. However, there is little use of these tools to educate the population. Although health issues are broad and diverse, they could be disseminated in an appropriate, innovative and creative way through social networks, which would allow optimizing this communication resource and reaching the population in a more direct and timely manner.
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    Uso de contenidos Educomunicaciones y su aplicación en eun Blog para la asignatura de desarrollo integral de la Unidad Educactiva San Andrés del Cantón Guano Provincia de Chimborazo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12) Suárez Layedra, César Augusto; Chiliquinga Vejar, Lorena del Carmen
    The educommunication has been established in recent years in a line of research strengthened and followed by communicators around the world that allows for constant progress and feeds on the paradigms of research in communication and education. Under this context, in the present investigative work proposes the application of a blog with contents educomunicacionales for the learning of the signature of Integral Human Development in the tenth year of EGB of the United. The work required to the use of qualitative and quantitative methodology, supported by nterviews and surveys, in addition to the analysis and observation of the level of learning of the subject of Integral human development, subject implemented by the Ministry of Education from the school year 2018 – 2019 with the desire to improve life skills. In this investigative work proposes the creation of an educational blog for a better learning of the subject of Integral human development, with relevant contents and contribution to achieve an assertive communication between teachers and students. The contents must be validated and of true sources that allow to establish the benefit that this tool can provide in the teaching learning of this subject.