Jurisprudencia y Ciencias Sociales
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Item Gestión de la comunicación y el manejo de situaciones de crisis en el hospital Solca Núcleo de Tungurahua de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-03-05) Mazaquiza Melgar, Tannia Elizabeth; Guamán Guadalima, Nelly GabrielaThe management of communication and the handling of crisis situations is key for institutions and even more so in health institutions such as the Hospital Solca Núcleo de Tungurahua, because it allows the institution to respond quickly, minimize the impact and scope of the message in crisis situations, demonstrating an environment of transparency and empathy, in addition to maintaining trust it creates a connection between the institution and the users, who place in the hands of the institution and its staff not only their health but also their trust. The objective of this research is to determine how the Hospital Solca Núcleo de Tungurahua handles crisis situations through communication. As this is an institution that provides health services, it is necessary that crisis communication be handled effectively in order to maintain a positive perception of the organization and strengthen the commitment to patients. The present research work has two approaches: qualitative and quantitative, for this, various data collection techniques were used such as the questionnaire applied to 359 users of the Hospital Solca Núcleo de Tungurahua, the interview with the communication coordinator and the content analysis of the publications of the Fanpage of the Hospital on the social network Facebook to obtain a deeper view on the object of study, this allows addressing both the perception of users and institutional communication strategies. The results we obtained through the techniques applied indicate that, the hospital has not yet faced a crisis situation that puts the image and reputation of the institution at risk, it is believed important the creation of the communication plan, to prevent the crisis. In addition, a lack of training of the institution's employees was identified so that in times of crisis they can act as spokespersons who can mitigate the impact and scope of the crisis.Item Uso de las nuevas tendencias comunicacionales en la gestión del GAD Municipal de Latacunga(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Mallitasig Chanaluiza, Steve Lizandro; Proaño Zurita, Jenny De Los AngelesCommunication evolves and transforms rapidly today. Therefore, this thesis work has the purpose of investigating the use of new communication trends in the municipal Decentralized Autonomous Government of Latacunga, through the information collected from the publications on its official social networks. The details of interactivity, reactions, reproductions, comments, times that have been shared and saved were analyzed, which show high indicators of acceptance by users of these new communication formats, which share the activities of the administration. The content of each of the communications products was analyzed, to then be compared with each other, the new formats with the conventional ones. The methodology of this research is mixed. For the quantitative approach, content analysis was applied, in order to obtain exact figures and data in this project. In addition, as a qualitative method, interviews were used with officials from the communication department of previous administrations, who are familiar with the process of communication transformation for the department. In this way, they reflect their feelings and the challenges they have to be updated with trends, digital platforms, that help the brand of the Municipal GAD of Latacunga in the search for new audiences.Item Análisis de Políticas Públicas de Gestión Ambiental para el manejo de desechos plásticos en el Cantón Ambato(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2023-09) Aguirre Burgos, Dayana Michelle; Vayas Castro, Guillermo SantiagoSolid waste management in a society is one of the most polluting practices and direct effects on the environment, due to the concentrated population density, the industrialization of single-use products and the lack of integrated solid waste management by local governments; The Ministry of the Environment as the institution in charge of the conservation of the environment that obviously affects the health of human beings, this entity constantly creates public policies that are applied in a national way whose objective is to mitigate the environmental impact through the action of the mentioned policies by means of all the municipalities of Ecuador, a legal tool are the ordinances enjoying competence and jurisdiction for the development of plans under the preservation of the environment and the Good Living of its inhabitants; National policies are directed to both the public and private sectors; being plastic the main pollutant due to its popular use, regulations have been developed for both its producers and final consumers, focusing on recycling and reuse of plastic as part of a circular economy, a cycle that is achieved through the correct separation of waste from the source, both in homes and industries