Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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Tema: search.filters.subject.PLATAFORMAS DE STREAMING

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  • Miniatura
    Item type:Ítem,
    Plataformas de streaming: usos en jóvenes universitarios en la carrera de comunicación de la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-26)
    Yanzapanta Chasi, Anthony Joel
    ;
    Lomas Chacon, Pablo Esteban
    This research analyzes the uses and gratifications of streaming platforms among university students enrolled in the Communication degree at the Technical University of Ambato, considering these platforms as an alternative to traditional media consumption. The study is grounded in the Uses and Gratifications Theory, which allows an understanding of the motivations that lead students to choose specific platforms and content, as well as the benefits obtained from their use. A mixed-methods approach was applied, following a descriptive and non-experimental design that combined quantitative and qualitative techniques. A survey was administered to a sample of 160 students from different academic levels of the Communication program, and a focus group with seven participants was conducted to gain deeper insight into students” perceptions, experiences, and meanings associated with streaming consumption. The results indicate that streaming platforms are an integral part of students” daily routines, with frequent use occurring mainly through mobile devices. The most commonly used platforms include TikTok, YouTube, Spotify, and Netflix, which satisfy needs related to entertainment, learning, relaxation, and social interaction. The main gratifications identified correspond to personal, cognitive, and affective dimensions, linked to identity construction, access to information, academic reinforcement, and emotional engagement with audiovisual content. Additionally, the findings reveal that streaming platforms have largely replaced traditional media in students” consumption habits due to their accessibility, content variety, and personalization, positioning them as a key resource in the academic, social, and cultural lives ofuniversity students.
  • Miniatura
    Item type:Ítem,
    El podcast y su impacto en los estudiantes del décimo año de la carrera de comunicación social de la universidad técnica de Ambato periodo octubre 2021 – febrero 2022
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09)
    Lalama Heredia, Doménica Nicole
    ;
    Herdoíza Mancheno, Franklin Germánico
    Podcasts are a digital tool that is presented as an innovative, creative and accessible proposal. This audio format has the particularity of giving the user the flexibility to listen to the content they want at the time they like and to select the type of program they like the most. is of interest to you, in the same way, it offers benefits to the content creator since to create, upload and publish programs it does not require strong economic investments, on the contrary, it allows it to have its visibility space with resources that are available at scope. This research aims to determine the level of acceptance of podcasts in university students in Ambato, in turn, identify what type of content is more and less accepted, diagnose consumption habits and analyze how they influence students. To achieve these stated objectives, a complementary methodology was used, for which, in the quantitative aspect, surveys were applied to the 23 students of the Tenth Year of the Social Communication career at the Universidad Técnica de Ambato and in the qualitative aspect, a group was taken a focal point of podcast creators to interview them, all this in order to have data and a broader panorama from both sources. Likewise, for this investigation, a search for information and investigative work that resembles the proposal of this project was previously carried out, the same ones that allow giving a theoretical and scientific support to the investigation