Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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2013 - 201520

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.SERVICIOS AL CLIENTE

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Mostrando 1 - 10 de 20
  • Miniatura
    Item type:Ítem,
    Marketing social y su impacto en el Servicio al cliente del Sistema Municipal de Estacionamiento Rotativo Tarifado (SIMERT) de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-11)
    Sánchez Andaluz, Mario Gustavo 1802707735
    ;
    Ríos Lara, Geovanny Fabricio 1803081296
    The application of SIMERT is to ease traffic congestion exists for the user, since hardly understands the impact and benefit of this system, for it is of utmost importance to implement strategies, technological sources of communication that encourage the user to an attitudinal and behavioral change With this service, to minimize the impact and generally all citizens is sees beneficiary. This research helps to solve only by a research unit responsible user and are involved directly receiving services SIMERT is why the company will have a prestige to be part of the solution that many yearn ambateños and achieving goals in implementing the Social marketing and strengthen the company efficiently and effectively to make known the rules and are applicable through social marketing way. In conducting this research it was possible to diagnose the current situation of the users that are part of the municipal system of tariff rotary parking (SIMERT) mostly emphasize make a marketing communication to be well informed of services and report that it would help to have perform the service they buy. Precisely the proposal resulting from the research I turn my me for a Social Marketing Plan in customer service Municipal Parking System Rotary tariffed (SIMERT) of the city of Ambato, as a tool for their potential service and to inform users thereof by diffusion through different channels of communication existing within the canton and includes a restructuring of air service as customer service, education, counseling, evaluation and control in order to achieve the objective raised in this thesis.
  • Miniatura
    Item type:Ítem,
    La incidencia del Marketing social en la dotación de Servicios de agua potable de la Empresa Pública de Agua Potable y Alcantarillado de Ambato (EP-EMAPA-A).
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07)
    Alcívar Cedeño, Wilmer Jacinto 0801354549
    ;
    Mayorga Díaz, Mónica Patricia 1803009487
    The social marketing services company Drinking Water Municipal Public Company of Water and Sewage of Ambato (EP-EMAPA-A) is given by applying marketing techniques to increase the adoption of ideas and causes high consensus. Specialists in social marketing provoke positive change through incentives, facilitating or promotions. In the city of Ambato the different companies that are responsible for water sanitation citizens to provide water to live, but do not perform the actions in the most appropriate way given lower quality water that eventually brings health consequences people, all of this is because of not using advanced biotechnology. Companies and public sector obligations must comply with the standards currently established. The municipality has created works for society these are not enough because it does not get adequate supply of quality water to the most remote sections of society to be a key factor social responsibility. Source placing the lack of a plan to create awareness among workers engaged in pure water filtration and social responsibility.
  • Miniatura
    Item type:Ítem,
    El Proceso de mejoramiento continuo y su incidencia en el Servicio al cliente de Comercial Ortiz de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2015-07)
    Masaquiza Jerez, Rosa Wilma 1804504643
    ;
    Villalba Miranda, Raúl Francisco 0500972369
    The Commercial Ortiz led by Mr Alexander Ortiz Juan Perez is a company that sells ceramic and taps in domestic and imported brands for taste and convenience of its customers. The problem being addressed is the customer dissatisfaction caused by improper continuous improvement process which has led to a customer service routine. The results of surveys conducted internal customers determine which customers attending the commercial Ortiz did not receive due attention, this reflects the reluctance of vendors to present their service. The solution to the problem was to design a training program for the manager and employees of Commercial Ortiz city of Ambato, highlighting the importance of service, care and sale to customers as pillars of the business environment.
  • Miniatura
    Item type:Ítem,
    El Desarrollo organizacional y su impacto en la optimización del Servicio al usuario del Hospital Provincial General Docente Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08)
    Herrera Rodríguez, César Amilkar 1802741981
    ;
    Quisimalín Santamaría, Hernán Mauricio 1802643898
    The research detailed below takes place in the Provincial General Teaching Hospital Ambato, considering the objective of proposing a model of organizational development that allows the optimization of user services of said Hospital, considering that the waiting time at the patient was too extensive and clearThey are must seek alternatives or follow especially waiting for the free service. Be regarded as within the outpatient and emergency patients are approximately 158489 per year and is by that amount the waiting time thereof, being the bottleneck Hospital, considering the solution through a methodology that allows for feedbacks to take the respective corrections, applying a proposal that we can remove and improve customer service in this case the patient of that hospital.
  • Miniatura
    Item type:Ítem,
    Desarrollo de la oferta de Servicios de fisioterapia y su incidencia en la Participación de mercado del Centro de Fisioterapia y Estética MAYTI.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08)
    Rodríguez Cano, Eliana Cristina 1803691508
    ;
    Ballesteros López, Leonardo Gabriel 1802453629
    In the present research work it is intended development than offer physiotherapy to increase market share. Therefore we determine that the market share of the physiotherapy center and aesthetic Mayti is low, so it is important that a development model of offering physiotherapy services is created. In this way we will achieve our goals and reach the development of supply, while maintaining a quality company to service the community, improving every day implementing new strategies to meet the goals.
  • Miniatura
    Item type:Ítem,
    La Comunicación con el cliente externo y su incidencia en la demanda de Servicios de Fisioterapia y Estética del Centro Mayti.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08)
    Campaña Haro, Mayra Veónica 1804159000
    ;
    Guerrero Villalva, Silvia del Carmen 1803069259
    The purpose of this research is to maintain communication with the external client to meet the demand for physiotherapy services. Through this research we realized that communication which owns the center Mayti is not adequate, and it is essential to change and improve the different schedules to better disseminate its services our center and improve communication with the external customer to expand our market and improve customer expectations and meeting their needs. In this way we will achieve our goals and reach the target market that we have considered, maintaining a quality company serving the community, improving daily implementing new strategies to meet the goals.
  • Miniatura
    Item type:Ítem,
    La Imagen corporativa en los Servicios que brinda la Cooperativa de Transporte SANTA.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2015-06)
    Manzano Culqui, Isabel Cristina
    ;
    Córdova Aldás, Víctor Hugo
    SANTA transport company of the city of Ambato has been dedicated to shuttle in and out of the city, with seventy years of life of this institution has been offering quality service which began in the city and the Over the years the company grows and provide new services, and not only within the city but also in different cities within the country. In a market as competitive and changing the corporate image is a definite element of differentiation and positioning. And companies must adapt to changes with speed and depth never seen, just as it must adapt its image to convey those changes. Being an area often relegated to the background, the corporate image of a company is one of the most important elements of sales. The data collected from the research resulted in the creation of the corporate image because it is the way by which transmits, who's, what's, what it does and how it does. The coordination of the different communication agents will cause the image design is properly transmitted to the desired audience. Building a corporate image which leads to optimization of resources was made, since both transport units, such as advertising, uniforms, furniture and stationery, are necessary elements anyway for the operation of a company. To transform them in turn in communication agents, pay for themselves the most of the required investments. In short an image has to be printed on all parties involved to the company to give body to repeat its image and position it in the market.
  • Miniatura
    Item type:Ítem,
    El Marketing relacional y el Mejoramiento del servicio de la empresa J.C. Distribuciones de la ciudad de Ambato provincia de Tungurahua.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06)
    Franco Haro, Andrea Estefanía 1804374526
    ;
    Peñaherrera Zambrano, Santiago Xavier 1802246346
    The company J.C DISTRIBUTIONS of Ambato's city, who devotes herself to the distribution and commercialization of the line for the home since they are the brands: Umco, Pike, Cristar, King, Gem; with products as: tables, chairs, organizers, masseters, toys, plates of ceramics, glasses of glass, glasses of plastic and kitchen furniture, more than 20 years in the city. The present work of investigation has focused in realizing a rigorous study on the relational marketing and the improvement of the service, it is necessary to stress that any company or I negotiate the principal aim is established in supporting good personal relations with the clients, satisfying his needs to the moment of the purchase or presentation of some service then to obtain of the client loyalty towards the company. The results obtained in the surveys, detail the level of satisfaction of the clients towards the company J.C DIDTRIBUCIONES, results that took us to the design of strategies of relational marketing that it allows to identify, to attract, to retain, and to recover clients lost in order to establish a relation of mutual benefit that guarantees his loyalty with the full satisfaction of the client and profitability for the company. To remedy the problems of the company we have applied an offer which has been a Marketing plan, later we realize an action plan which we realize the strategies to achieve a satisfaction to the client.
  • Miniatura
    Item type:Ítem,
    La Administración basada en la relación con los clientes y su incidencia en el Posicionamiento del mercado de la empresa Speedycom.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-05)
    Conde Rivera, Slendy Patricia
    ;
    Quisimalín Santamaría, Hernán Mauricio
  • Miniatura
    Item type:Ítem,
    La administración del Marketing estratégico para la maximización del Servicio en la Mecánica Automotriz Sánchez de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06)
    Sánchez Zurita, Katty Paulina
    ;
    Peñaherrera Zambrano, Santiago Xavier
    Sanchez Mechanics Automotive of Ambato city is dedicated to the maintenance and repair of light vehicles to gasoline which has been offering its services for 10 years, during which it has to provide better service to customers to exceed expectations and grow every day. Also maintaining good customer relations is an essential part, accounting for the company commitment and dedication that encourages improve processes running it, for it results in customer satisfaction and loyalty to the organizational changes each dayThey generated within the company. A methodology was used in which, allowing it to focus and perform a thorough analysis of the issues presented by the company today, using surveys to internal and external customers to verify the reality of the system it Marketing Management He leads. Strategic Marketing Management for Maximizing Service, can pose different strategies to use them to benefit the company to improve the service, staff, infrastructure, in order to get noticed in the market and therefore this will increase the provision of services and customer base that is a key part for the company.