Diseño gráfico publicitario
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523
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Item Estrategias publicitarias para el trato ético de los perros callejeros en el cantón Pelileo(2023-09) Villena Llerena, Christian Santiago; Jordán Yanchatuña, Diego IsmaelAnimal abuse is the aggressive behavior or violence of a person towards an animal in a physical or mental way, in order to cause harm and suffering through social behavior. Violence towards animals is associated with beatings, excessive shouting, animal fights, lack of food, poisoning, etc. To address this type of problem from a point of view that sensitizes and informs society about the feelings of animals that have been victims of abandonment and physical aggression, advertising strategies will be developed for ethical treatment as a study resource. Therefore, this integrating project will seek to raise awareness among people and reduce the high rate of animal abuse. In the investigation, different methods and techniques will be applied for the collection of data to obtain the necessary information for the execution of the proposal, so that people will be taken into account as a fundamental axis in the awareness campaignItem Innovar y simplificar la difusión de estrategias publicitarias en los nuevos emprendedores de la ciudad de Ambato(2023) Balarezo Echeverría, Pablo Rodrigo; Santamaría, JorgeLos nuevos emprendedores en la elaboración del calzado en la ciudad de Ambato, están viviendo un tiempo de cambio de estructuras sociales, económicas, políticas, administrativas, legales, culturales, por lo que, no solamente están obligados a modernizar sus producciones con las nuevas tecnologías fabriles, sino, además, es ineludible se encuadren en las redes sociales, para que su manufactura ya modernizada se difunda con estrategias publicitarias facilitadoras de una amplia comunicación y acercamiento de la oferta y demanda al mundo del siglo XXI ya globalizado. Es importante comprender que, la confección de calzado y la comercialización, necesitan de las nuevas tecnologías y tendencias, permitiendo a los usuales y futuros clientes ajustar colores, materiales, tamaños, modas y accesorios del calzado a comprar. Inyectando creatividad, se debería añadir una tienda virtual, misma que, está abierta las 24 horas del día y todos los días del año, donde se ofertará todo tipo de zapatos, de vestir, casuales, deportivos y sandalias para damas, caballeros, niños, incluyendo el envío, con acuerdos de todas las empresas de transporte de la localidad. El boom tecnológico, atención personalizada al cliente, competencia, crearán fortaleza dirigida a las ventas, convirtiendo la inseguridad en motivación y credibilidadItem Estrategias de comercialización de los productos derivados de la Feijoa(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-06-29) Revelo Guerrero, Víctor Hugo; Ruíz Pérez, Christian GabrielThe lack of knowledge of the use of new forms of advertising makes many products are little commercial and in turn unknown to many people, is the case of Feijoa an exotic fruit grown in the canton Patate of the province of Tungurahua, an uncommon product for many, with great properties, but being grown by small farmers, they do not know how to exploit it and generate an added value to be marketed and that it generates economic benefits. As a direct contribution and support for the project, different methodologies were applied, such as surveys and interviews in the deductive method, explorative and descriptive research, finding qualitative and quantitative results for the elaboration of the project. The need found in this problem is of great importance for the economic development of the province and small farmers, through a strategic advertising plan that manages to sell the product and make it recognized for its nutritional properties to men and women aged 20 to 34 years through effective advertising strategies which were analyzed to meet the objective of the present.Item Estrategias publicitarias alternativas para la promoción de la gastronomía ancestral del cantón Cevallos(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-02-11) Carrillo Castro, ,Edwin Alexander; Cabrera Yaguana, Diego RenéThe food heritage of the Cevallos canton keeps a universe of flavors and represents an element of great importance within its history and economy; This project addresses the problems surrounding the promotion of the canton's ancestral gastronomy and was carried out with the aim of preserving the gastronomic knowledge of the ancient Cevallences settlers. In this way, through the analysis of the characteristics of the gastronomic proposal of the canton, the investigation of the current advertising media, the determination of the needs of the population, the collection of bibliographic information, the observation and investigation of the behavior of consumers and The compilation of opinions from experts and cantonal authorities confirmed the importance of promoting ancestral gastronomy for the preservation of knowledge and mitigating the population's ignorance of its culinary culture. Consequently, a strategic plan was developed focused on the promotion of the ancestral flavors of the canton, which is based on set objectives and consists of a series of alternative advertising strategies that provide a differential and distinctive value to the graphic products developed; which are focused on transmitting the variety of dishes typical of cevallence gastronomy, their characteristics and the history behind each preparation through the use of digital media and tools.Item La difusión publicitaria sobre el abuso sexual en las escuelas públicas de educación básica de la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-02) Silva Quispe, Vanessa Elizabeth; Nájera Gáleas, Carlos EnriqueChildhood is the stage in which first life experiences are developed for their development in the future. These are fundamental to ensure their well-being, however, lack of family care and their environment has resulted in physical and psychological abuse, including sexual abuse to minors, which are unable to recognize the aggression, causing negative consequences in the short, medium and long term. The problem of sexual abuse is a kind of violence considered the most serious that can happen to child. In Ecuador, the penalty for this crime is 40 years, therefore, the code of childhood and adolescence was modified, and it mentions that child must be protected, however, despite these laws, no reduction in cases within the country has been shown. The main objective of this project is to contribute to the reduction of sexual abuse in infants through advertising as a mechanism of diffusion, qualitative and quantitative methodology that allowed information was developed for research of bibliographic character, also, instruments of collection of data, such as interviews with design professionals, graphic design advertising and educational psychologists, as clinicians, who contributed with content based on their knowledge and experience contribution to the research of concrete form. Research results helped to determine that advertising contributes in social problems solutions, and proposes to establish communication strategies generating content that sensitizes the public, allowing so contribute in school, social and family life of the infant to reduce rates so high currently seen in the Ecuador.Item La retórica de la imagen y la difusión del alcoholismo en la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-02) Ruíz Escobar, Carlos Javier; Jordán Yanchatuña, Diego IsmaelAmbato according to INEC statistics, alcohol consumption reaches alarming figures, especially considering that young people between 12 and 19 years are part of these statistics, that is why the research will be carried out in the Educational Units of the city, to know the reasons that lead young people to drink liquor and even other substances harmful to their health. The reason for the research is the awareness of young people through the rhetoric of the image about the harmfulness of excessive consumption of liquor in their lives and that abusing it is not a way to fit into society. The aim is to transmit powerful contents that allow us to see the reality faced by people with problems derived from liquor, for that, digital means and formats will be used since at present they are the main means of communication of societies. It was learned that the reasons why young people begin to consume liquor is the search for acceptance within a group or as a form of entertainment; It was observed that young people are not aware of how damaging the abuse of liquor can be in their personal, academic and social life, which is why there are now frequent cases of frequent consumption at an early age. That is why advertising strategies are proposed for conscientious purposes, that is, through visual formats and fashion media, we seek to reach young people and show them the reality of abuse in the consumption of alcoholic beverages, in addition, to emphasize that what today seems like a fun topic, in the future it can cause severe health problems.Item La publicidad en la concientización de eventos sísmicos en la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-07) Jordán Yanchatuña, Alfredo Daniel; Tibán Perdomo, Álvaro GaloUnwanted natural seismic events that, because they are unexpected, have a high negative impact on the community where they venture, due to this, all people must be aware to act in an emergency, so it is very important to know what the consequences are natural disasters (earthquakes), in order to improve the performance of the target group in the face of the occurrence of a natural disaster, it is necessary to activate social advertising which is of great importance due to the processes of transformation required by society, and the needs they have. Companies and organizations to communicate based on stronger linking strategies with their target audiences. This research proposes strategic parameters for the realization of social advertising campaigns that allow a better performance of the communications of the organizations and the most relevant, an effective impact on the community.Item Estrategias publicitarias en la difusión de valores deportivos en la práctica de baloncesto en niños y niñas de la Unidad Educativa Eugenio Espejo(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-06-05) Fiallos Peralvo, Samanta Carolina; Álvarez Lizano, Iván PatricioAlthough every day there is more research that advocates sport as able to provide the human being with important physical, psychological and social benefits, its capacity for comprehensive education of the person, although there are external factors that are harmful to the malfunction of sport. On the other hand, despite the fact that sport generates many benefits, few children are actually stimulated to lead a lifestyle together with the physical - sporting practice, while insisting on physical education and school sports at the same time. the educational and training plans, since, as has been demonstrated, looking through an advertising campaign to promote an active and healthy lifestyle in boys and girls. The production and dissemination of persuasive messages focused on the values campaign in basketball opts, as a persuasive strategy, for direct communication with children. In other words, the advertiser considers that the most effective thing is to communicate with the infant, noting their ability to influence the father, a fact that defines the message itself and the intention with which it is created, which is to improve its quality of life. The advertising information prefers, mainly, by the indirect testimonial format, providing imitable situations that are used as a persuasive element. This fact fully coincides with one of the most common strategies that the child uses to acquire knowledge; learning by observation.Item Estrategias publicitarias para el fortalecimiento del desarrollo turístico del cantón Patate(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-06-05) Reyes Caicedo, Esteban Javier; Jordán Yanchatuña, Diego IsmaelThe present research project has been developed in relation to the analysis of the different advertising strategies. In the first instance, it is determined which strategies have been developed previously and have provided positive results through a qualitative-quantitative methodological scope that allows obtaining primary information and exact data that bring us closer to the reality pursued by this project in his objectives. It is based on the survey of different theories that analyze advertising and its interaction with humans, as well as including design, neuro-design and neuro-advertising techniques, which investigate the behavior, tastes, and specific characteristics of a group determined goal, to design strategies that connect with the mind of the human being and to avoid in the best way the errors in the application. Throughout the timeline, advertising has evolved, changing criteria and concepts that not only allow to sell an idea, a good, a product or a service, but rather, it is intended that the target audience can be persuaded, and that the strategies or advertisements comment on the smallest possible error.Item Plan estratégico de diseño cómo ventaja competitiva en el área comercial de la Asociación de Cuero y Afines Quisapincha.(Universidad Técnica de Ambato. Facultad de Diseño, Arquitectura y Artes. Carrera de Diseño Gráfico Publicitario, 2017-11) Chérrez Carriel, Cynthia Katherine; Ruiz Pérez, Christian GabrielThe present project seeks to find the impact that communication strategies have as a competitive advantage of the Artisanal Leather and Allied Association of Quisapincha, for which the level of knowledge that each of the artisans of the association has about the process of public strategies and affect the competitive development of the company, where market segmentation was conducted, determining the tastes and preferences of the public, to establish a set of effective public strategies and therefore improve competitive advantages. The importance of this project is that it is a means of consultation that facilitates studies in the academic and business areas, but also serves as sustenance, for future consultations of those who require it to take it as a reference. The present investigation is intended to be an instrument of support for the Artisan Association, and to serve as an aid when making decisions about how to handle the advertising strategies that will be made in the future. The advertising strategies that the association has for the expected competitive advantage, due to several failures such as the means used to make themselves known, in the real world and in the technology in which it is updated, which can help to reduce the company's problem to propose economic solutions of the new forms of Internet advertising. Why is it necessary to use design and advertising tools that help improve competitive advantages through a new management of communication strategies of the Artisanal Leather and Allied Association of Quisapincha.