Diseño gráfico publicitario

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7523

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    El Branding Emocional como estrategia de fidelización para emprendimientos en la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2022-03-18) Valencia Vela, Álvaro Ismael; Jordán Yanchatuña, Diego Ismael
    The objective of this project is to determine the contribution and valorization of emotional Branding towards the different enterprises of the province of Tungurahua. Through a field study, 3 organizations in the province that provide products and services were analyzed to identify their current status. Subsequently, a theoretical framework was made that consists of the study of Branding, strategies and users mainly. The methodology proposed by Bruce Archer was applied with a qualitative quantitative approach with a sample of 333 people. It was possible to identify that emotional branding is a useful tool for customer consolidation and loyalty, through various parameters, since branding alone does not meet all the characteristics. It was obtained as a result of the surveys that 30% of clients did not resolve a close relationship between brand and client, while 95% mention that there are no loyalty processes, which allows Branding to act emotionally to meet these need.
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    Material didáctico como apoyo a niños de 4 y 5 años con dislalia en la ciudad Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2020-10-06) Arroba Escobar, María José; Nájera Galeas, Carlos Enrique
    In the world we live, speech and language disorders are very common, especially dyslalia or speech sound disorders, which appear at the stage of 4 and 5 years in the development of a child, manifesting issues when articulating or pronounce some phonemes. This project proposes to create didactic material, the importance of which lies in its inclusion within language therapies and its influence on improving speech. As a guide for speech therapists, or speech pathologists among other professionals. Under the study of an inductive methodology, the therapy sessions were analyzed, in addition, the didactic material that is currently implemented was examined, together with a brief analysis of the children's behavior, with which relevant factors were determined to obtain a material formative through the application of editorial design to support the therapeutic process.