Diseño gráfico publicitario

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Start date: 2020Subject: search.filters.subject.Estrategias publicitarias

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Now showing 1 - 8 of 8
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    Estrategias publicitarias como recurso para incrementar el índice de ventas de empresas PYMES productoras de jeans en el Tambo – Pelileo
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2022-09-23) Paredes Chérrez, Alexis Daniel; Nájera Galeas, Carlos Enrique
    The developed project aims to identify advertising strategies that play a different factor when selling against the competition, adapting to the requirements of the target audience with audiovisual material that creates a new user experience and thus increase the sales rate of companies. Pelileo, with great industrial history in the field of denim, contributes to economic, productive, and labor development, becoming one of the most representative industries of Tungurahua and the country, among the companies with better textile development in the SME industry are Avitus, NathStaz, LipStar, Dakey and Norvund, industries that are representative and based on a market study the impact of new technologies in the way of advertising and selling a product is visualized, since the production market has undergone a significant evolution in the last two years due to the effect of the pandemic.
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    Diseño de piezas gráficas para contrarrestar la problemática de violencia intrafamiliar, post-covid en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2022-09-16) Moyolema Trujillo, Alex Xavier; Jordán Yanchatuña, Diego Ismaél
    Currently, domestic violence has become an obvious problem in the city of Ambato, this has motivated the development of an investigation whose objective is to determine advertising pieces that help to counteract this problem. Our environment is plunged into an intolerant, unconscious and even selfish environment affecting the core of society, which is the family. The number of complaints of violence in the homes of Ambato has increased, being more notable during the pandemic. Therefore, making a new form of awareness different from those already necessary will help to develop a habit of preventing domestic violence that can be beneficial. The main objective of the project is to contribute against domestic violence through advertising as a dissemination mechanism, the research is developed through qualitative and quantitative approaches that allow obtaining information, in addition to the use of data collection instruments such as interviews with psychologists and professionals the area of graphic design who collaborate with knowledge for research. The results in the present investigation that could be obtained will help to determine that advertising can contribute to social problems through the development of communication strategies that make people aware of the consequences of abuse at home.
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    Estrategias publicitarias como apoyo en la prevención del suicidio en jóvenes de 20 a 25 años en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2022-09-14) Jácome Flores, Erika Salome; Jordán Yanchatuña, Diego Ismael
    The following research project aims to determine the effectiveness of advertising strategies to support suicide prevention in young people aged 20 to 25 in the city of Ambato in order to reduce the rate in the city and encourage young people to go to psychological therapy when necessary, make it known that mental health problems exist. In addition, so that they know that suicide is silent, clandestine, that they are not alone, this is not a game is an issue of utmost importance in society. Although there have been different prevention campaigns, there are no changes in society, the results have not been as expected, since there has been no follow-up of these. In this way, this research seeks through the principles of neurodesign, to develop proposals and advertising strategies related to suicide prevention with direct and adequate information to generate awareness in young people.
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    La incidencia de las fake news en las estrategias publicitarias digitales en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2022-04-04) Chaglla Valencia, William Patricio; Larrea Solórzano, Andrea Daniela
    Currently, companies that remain in the market use digital media as an essential part of their strategies, due to the excess of advertising that exists in these, often omit information necessary for the consumer or exaggerate the benefits of their products, reaching the point of lying to stand out, go viral, be trends or conquer the market. That is why the following project determines the impact caused by the use of these advertising pieces and how they have been influenced by fake news. The objectives are reflected in the results, where an analysis of the data obtained and the cases where advertising with characteristics of fake news was detected. Likewise, it was possible to identify whether or not fake news had an impact on advertising strategies.
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    Estrategias publicitarias digitales, como herramienta para el posicionamiento de microemprendimientos del sector gastronómico durante la pandemia en el cantón Latacunga
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-10-01) Herrera Molina, Santiago Francisco; Jordán Yanchatuña, Diego Ismael
    The past year 2020 was a year full of conflicting events for society due to the pandemic that took place in the year mentioned, the gastronomic sector of the city of Latacunga has been one of the most affected sectors as a result of economic paralysis, the result of a confinement to counteract the spread of the pandemic. Many of the people were forced to undertake in an emergent way to sustain the basic economy of their daily lives, most of them have opted for microenterprises based on gastronomy, either by the ease of production, or in many cases to market traditional or family recipes, when analyzing these microenterprises has been visible the lack of digital advertising tools to position their different microenterprises, since most have used social networks as a means of advertising dissemination. This integrative project aims to develop digital advertising strategies as a tool for the positioning of microenterprises in the gastronomic sector during the pandemic in the city of Latacunga. Seeking to make a digital strategic proposal to establish a business model and achieve a positioning in the aforementioned situation.
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    Publicidad y marketing digital: Concientización sobre la sexualidad precoz
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-10-01) Rodríguez Alarcón, Diego Rodrigo; Alvarez Lizano, Ivan Patricio
    In the city of Ambato there is a growing number of adolescents with sexually transmitted diseases, with AIDS, unwanted pregnancies, abortions, among other problems, which are causing deterioration in families and in the lives of the young people themselves; This is due to the little experience and knowledge about sexuality and sex. That is why the following research project seeks a solution to this problem. The research has focused on carrying out advertising strategies and digital marketing that together lead to communicate the correct message about sexuality, linking them with communication, advertising and graphic design advertising as useful and effective tools; that is, transmit the idea in a timely, current and striking way for adolescents and thus start awareness. The surveys that were conducted to young people between 14 to 18 years and the interviews obtained from professionals in psychology and advertising, supported the solution of the problem and helped in the research when defining the graphic pieces and the means to reach to this target group. The importance of the following research project is vital to change the current situation of many young people who maintain an active precocious sexuality, ignoring the risks that it can bring, improving the quality of life and society.
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    Estrategias publicitarias y la depresión en adultos jóvenes en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2020-10-06) López Ríos, María Fernanda; Ruiz Pérez, Christian Gabriel
    Depression is a mental disorder that can affect any individual and in critical cases can lead to suicide. People do not have the necessary knowledge about depression and do not really see it as an illness that should be treated professionally. Without knowledge of this problem, there is no awareness and therefore no change in behaviour. For the support and contribution to the project different methodologies were applied such as interviews and surveys in the deductive method, bibliographic, exploratory and descriptive research obtaining qualitative and quantitative data for the development of the project. It is evident that there is a need to address this problem by means of a strategic publicity plan that informs and educates the target public, men and women between 20 and 34 years old, and the population of Ambato about depression by means of publicity strategies, which were analyzed in order to achieve the objective.
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    Estrategias publicitarias para potenciar el turismo del cantón Palora
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2020-09) Patiño Carvajal, Andrea Fernanda; Pilamunga Poveda, Marcelo Efraín
    The study "Communication system to boost tourism in the Palora Canton" diagnosed the impact that public dissemination of the tourist attractions of the Palora canton has had until now to reorient advertising strategies, using the Analytical-Synthetic Method, to characterize the variables and the Deductive Method, to abstract significant information from tourist surveys and interviews with state officials and advertising professionals, having as a background the defective aspects of the Communication System where there are few means of dissemination, lack of information in situ, signage, routes in poor condition, poor tourism infrastructure, prevalence of private dissemination (46.59 percent), propaganda of low social impact, the tourist potential of Palora (56.53 percent) is not perceived, 70.17 percent of the population of tourists are unaware of the existence of a page WEB of the Tourism Directorate of the Palora canton for l low promotion (28.98 percent) and inadequate information (36.70%) or outdated (16.76 percent).