Gerencia de Instituciones de Salud

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La Comunicación digital y los Donantes del Banco de Sangre, DVS - CRE - JPT.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08) Mejía Yanchapaxi, Fernanda Gabriela 0502927874; Verdesoto Velástegui, Oswaldo Santiago 1802890036
The current reality of the Blood Bank of the Ecuadorian Provincial Board Tungurahua Red Cross, once the diagnosis made in the institution, is that it lacks a digital communication strategy based on social networks, so as to increase and interact with existing donors and Potential blood donors, which is a challenging problem in the age of information and knowledge because all public and private institutions must take on the challenge of connectivity, according to the diagnosis made by the survey can be seen clearly as the digital media are very important in users of the Red Cross, so a digital communication strategy, benefit the community because it contributes significantly to the promotion of services and benefits offered by the same , especially with regard to blood donation, through a campaign in the most used of the internet such as Facebook, YouTube, Twitter and Blog media.