Carrera de Turismo

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/33602

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Start date: 2025Subject: search.filters.subject.TURISMO

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    La técnica artesanal y el atractivo turístico, caso de estudio: bordado de las mujeres de la comunidad Chibuleo cantón Ambato
    (Universidad Tècnica de Ambato Facultad de Ciencias Humanas y de la Educaciòn Carrera de Turismo, 2026-06-01) Caiza Poaquiza Jenifer Alexandra; Viteri Toro Maria Fernanda; Universidad Tècnica de Ambato Facultad de Ciencias Humanas y de la Educaciòn Carrera de Turismo
    La presente investigación tuvo como objetivo general investigar las técnicas artesanales de bordado desarrolladas por las mujeres de la comunidad Chibuleo y su relación con el atractivo turístico local, con el propósito de contribuir a la diversificación sostenible de la oferta turística del cantón Ambato. La importancia del estudio radica en la revalorización del patrimonio cultural inmaterial, debido a que el bordado representa un conocimiento ancestral transmitido de generación en generación, fortaleciendo la identidad cultural y el empoderamiento femenino dentro de la comunidad. La metodología aplicada se desarrolló bajo un enfoque cualitativo, con diseño no experimental y transversal, mediante un estudio de caso enfocado en las mujeres artesanas de la comunidad Chibuleo. Para la recolección de información se utilizaron técnicas como la entrevista, observación y fichaje, apoyadas en instrumentos como la guía de entrevista semiestructurada y la ficha del Instituto Nacional de Patrimonio Cultural. Los resultados evidenciaron que las técnicas artesanales de bordado poseen un alto valor cultural, identitario y turístico, ya que reflejan la cosmovisión, tradiciones y conocimientos propios de la comunidad. Como propuesta para contribuir al fortalecimiento del atractivo turístico local y la preservación del patrimonio cultural inmaterial, se diseñó una guía de experiencias turísticas vivenciales basada en la técnica artesanal del bordado desarrollada por las mujeres de la comunidad Chibuleo. Esta propuesta busca promover un turismo cultural orientado al viaje con propósito, fomentando la revalorización de las tradiciones locales, el empoderamiento de las mujeres artesanas y el desarrollo turístico sostenible de la comunidad.
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    Repostería Creativa y la Oferta Turística del Cantón Salcedo, Caso: Pinol
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo, 2025-12-17) Gualpa Quilo Eddian Rodrigo; Torres Oñate Camilo Francisco; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo
    This study analyzed the relationship between creative pastry-making using pinol and the tourism offer of the Salcedo canton, considering this traditional product as an identity element with significant cultural and gastronomic value. Despite its symbolic importance, pinol has not been strategically incorporated into innovative culinary proposals that could strengthen the canton’s tourism competitiveness, revealing the need to revalue it within contemporary gastronomic experiences.The research was conducted using a qualitative methodology based on documentary review, analysis of records from the Atlas of Ecuadorian Food Heritage, and semi-structured interviews with local gastronomic and tourism actors. The results identified a consolidated gastronomic offer centered on traditional dishes, among which pinol stands out for its versatility and strong cultural anchoring. Likewise, various creative pastry techniques, such as gelling, aeration, artistic baking, and emulsions, were identified as suitable for generating attractive reinterpretations without losing the essence of the product. Based on these findings, a creative pastry recipe book featuring pinol was designed to diversify the local gastronomic offer and foster innovative tourism experiences. The study concludes that the articulation between tradition and innovation not only strengthens Salcedo’s culinary identity but also broadens its tourism portfolio and contributes to positioning the canton as an emerging gastronomic destination.
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    La cultura culinaria y la experiencia turística en la fiesta de la fruta y de las flores
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Chizag Azogue Alex Henry; Torres Oñate Camilo Francisco; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The traditional gastronomy of Ambato is a living cultural manifestation that transmits identity through its flavors, techniques and local products, while the tourist experience evaluates the visitor's perception when interacting with the destination's environment. When integrated, both variables strengthen the cultural connection between tourists and the place visited, we propose to investigate the culinary culture and its impact on the tourist experience during the Fiesta de la Fruta y de las Flores. It was developed under a quantitative approach, non-experimental and crosssectional design. Two instruments were used to collect the data: for the “culinary culture”, the Food Atlas cards to record the primary products and the elaboration of typical dishes; for the “tourist experience” variable, a structured survey with a Likert scale applied to 203 visitors was used. The data were analyzed in the SPSS program and the Chi-square test, the results showed that the gastronomy of the city of Ambato generates satisfaction in tourists and awakens interest in learning more about the destination. It was concluded that the culinary culture has a positive influence on the visitor's experience and its incorporation into the event contributes to improving the competitiveness of the destination.
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    Las buenas prácticas turísticas y la fiesta popular; caso de estudio: fiesta del Corpus Christi Salasaka
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Hualpa Gamboa Areli Estefanía; Viteri Toro Maria Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The present research addressed the relationship between good tourism practices and the popular Corpus Christi festival in the parish of Salasaka, province of Tungurahua. The general objective of the study was to investigate the good tourism practices and the popular Corpus Christi festival in the community of Salasaka. For this purpose, a qualitative, non-experimental, and cross-sectional methodology was applied, using an observation logbook as the main instrument, which allowed the analysis of the phenomenon of good tourism practices. This tool made it possible to reflexively record the observable and symbolic processes of the festivity and of the community in general. In addition, records from the National Institute of Cultural Heritage (INPC) were used, which made it possible to recognize and describe the festivity as an ancestral cultural expression. Through data triangulation, a high level of community participation with a strong sense of identity was identified, although the absence of consolidated and sustainable tourism guidelines was also evidenced. As a proposal to address the problem, an educational and playful material was designed for the children of the community, allowing them to reinforce heritage education and combine it with good tourism practices from an early age, with the aim of strengthening the preservation of local traditions and contributing to a more conscious and responsible tourism.
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    La actividad turística y los geositios en el cantón Penipe, provincia de Chimborazo
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-01-27) Calderón Arteaga Jamilet Anahi; Gaviño Ortiz Noemy Hortencia; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The present research with the theme: “Tourist activity and geosites in the Penipe canton, province of Chimborazo”. The general objective was to analyze the tourist activity and the geosites in the Penipe canton, province of Chimborazo with the purpose of knowing the diversification of the tourist offer. We worked with a quantitative methodological approach with a non-experimental cross-sectional design. Two instruments were used for data collection, the first one a survey directed to tourists who have visited the geosites to know their perspective about the existing facilities and the Tourist Attractions Cards where information was collected through field observation of the four geosites to know their level of hierarchy. The results obtained provided data to present the proposal: “Design of an Interpretation Center: El Altar Volcano and Laguna Amarilla”, because it was possible to identify a higher level of interest from tourists to these geosites, helping to disseminate information about these places, which was another of the main shortcomings that we had, so this Interpretation Center will help the orientation, awareness and promotion of these geosites, helping tourism in Penipe Canton.