Carrera de Turismo

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Start date: 2021Subject: search.filters.subject.TURISMO VIVENCIAL

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    Las técnicas artesanales y el producto turístico, caso de estudio: talabartería en la parroquia Quisapincha
    (Universidad Tècnica de Ambato Facultad de Ciencias Humanas y de la Educaciòn Carrera de Turism, 2026-06-01) López Lascano Santiago David; Gaviño Ortíz Noemy Hortencia; Universidad Tècnica de Ambato Facultad de Ciencias Humanas y de la Educaciòn Carrera de Turismo
    La investigación que se llevó a cabo tuvo como objetivo general el analizar la relación entre las técnicas artesanales y el producto turístico a partir de la talabartería en parroquia Quisapincha., considerándolas como un atractivo turístico en la parroquia Quisapincha. Esto busca fortalecer la identidad cultural y fomentar el desarrollo local. La importancia de este estudio radica en la necesidad de transformar el modelo comercial tradicional de venta directa en una oferta de turismo vivencial, que añada valor al saber hacer de los talabarteros, al mismo tiempo que se preserva el patrimonio inmaterial frente a la producción masiva. La metodología utilizada se basó en un enfoque mixto, con un diseño no experimental, transversal y de alcance correlacional descriptivo. Se realizaron encuestas a visitante, entrevistas a maestros artesanos y se utilizaron fichas de observación técnica en talleres y curtiembres. Los resultados mostraron que los turistas tienen un gran interés en participar en actividades vivenciales, además, se identificó un modelo de producción híbrido que combina la destreza manual con maquinaria industrial, sin embargo, se encontraron limitaciones en señalización, infraestructura y promoción. Las conclusiones indicaron que la talabartería es el eje central de la identidad de Quisapincha y que implementar una estrategia basada en experiencias vivenciales, como la creación de artículos menores por parte de los visitantes, mejora el posicionamiento del destino y aumenta la satisfacción del turista. Esto valida la hipótesis de que valorar la técnica artesanal tiene un impacto positivo en la creación de un producto turístico competitivo y sostenible.
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    La autenticidad cultural y el turismo vivencial de la comunidad Tigua
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo, 2026-01-06) Pallo Orozco Kerly Antonela; González Sánchez Angélica María; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo
    The general objective of this study was to analyze cultural authenticity and its connection to experiential tourism in the community of Tigua, an Andean territory recognized for its strong identity, ancestral worldview, and traditional pictorial art. The research is highly relevant, as it allows us to understand how the local cultures intertwine and generate each of the tourism experiences that underscore community identity and promote sustainable and respectful tourism. The methodology used was qualitative and phenomenological, based on direct observation, field notes, and semistructured interviews with artisans and key tourism stakeholders. This approach allowed researchers to capture perceptions, meanings, and experiences related to cultural authenticity. The results show that Tigua's authenticity is expressed in its art, its spiritual connection to the land, community hospitality, and the genuine interaction between visitors and residents, aspects that generate feelings of belonging and personal transformation in both tourists and the local community. Furthermore, the study confirmed that the people of Tigua value tourism and its relationship to their traditions. Finally, cultural authenticity is the central keystone of experiential tourism in Tigua and the opportunity they have to strengthen their cultural heritage, identity, and to design their sustainable tourism proposals based on community participation, which seeks to achieve cultural authenticity.
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    La pintura Naif y el turismo vivencial en la comunidad de Tigua, cantón Pujilí
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo, 2025-12-17) Chaluisa Umajinga Sisa Mercedes; González Sánchez Angélica María; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo
    The research aimed to analyze the influence of Naif painting on the strengthening of experiential tourism in the community of Tigua, located in the province of Cotopaxi. This study was based on recognizing this artistic manifestation as an authentic reflection of the cultural identity of the Kichwa Panzaleo people and, at the same time, as an expression that preserves the Andean worldview. The research followed a qualitative and descriptive approach, applying techniques such as observation, interviews with local artists, and surveys of tourists to understand the perception and the sociocultural and economic impact generated by this practice. The results showed that Naif painting has become a symbol of cultural resistance and a means of transmitting ancestral knowledge, while also promoting new opportunities for tourism and economic development within the community. Surveys revealed that visitors experienced high levels of emotional, spiritual, and cultural satisfaction due to their participation in experiential activities related to Naif art, strengthening the appreciation of Tigua’s intangible cultural heritage. Finally, as a response to the diagnostic phase, the creation of a website was proposed to promote and disseminate Naif art and experiential tourism. This digital tool represents a sustainable strategy that combines technology with local identity, contributing to the projection of Naif art as a living cultural heritage and to the touristic positioning of Tigua at a national and international level.
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    La Medicina Ancestral y el Turismo Vivencial en el cantón Salcedo
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo, 2025-12-15) Toapanta León Melany Maritza; Viteri Toro María Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación-Carrera de Turismo
    This research was conducted to investigate the relationship between ancestral medicine and experiential tourism in the Salcedo canton. The importance of this project lies in understanding how ancestral medicine is integrated with tourist experiences and experiential tourism to strengthen local identity. The research employed a qualitative, descriptive, and exploratory approach, utilizing the INPC A3 form for social uses, rituals, and festive events, along with field notes. This allowed for the direct collection of information on various ancestral medicine practices as part of experiential tourism through participatory observation and interaction with healers. A non-probabilistic convenience sampling method was used, which yielded results demonstrating a high level of knowledge transmission and cultural and spiritual value regarding ancestral practices. However, it also revealed significant limitations in tourism infrastructure. In conclusion, ancestral medicine creates a strategic axis to consolidate authentic and ethical experiential tourism in Salcedo. To this end, the creation of an interactive museum of ancestral medicine on the Spatial platform was proposed as an immersive tool to promote local development and the preservation of local identity.
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    Las técnicas artesanales y el turismo vivencial en la parroquia San Miguelito, Cantón Píllaro
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-07-04) Llumitaxi Cajas Esthela Monserrath; Toledo Villacis Marco Antonio; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The present research work entitled “Artisan Techniques and Experiential Tourism in the San Miguelito parish, Píllaro canton” was carried out with the objective of identifying the artisan techniques still existing and determining the potential of experiential tourism within the parish. A qualitative approach methodology was used with an inductive method under a non-experimental design of transversal type using a phenomenological scope and a non-probabilistic sampling of intentional or opinionated type. Two types of instruments were used for data collection: CPI A5 cards for the independent variable and a structured interview with open-ended questions for the dependent variable; as a result of the INPC files, it was possible to identify four traditional craft techniques that are still preserved by the luthier artisans and as a result of the interview it has been possible to establish that the potential of possible experiential tourism within the parish would be very beneficial since there is a high rate of advantages. The conclusion is that there is no informative material that incites experiential tourism within the parish that focuses on the workshops for the creation of handcrafted instruments, therefore the proposal is to create a digital informative guide that shows the richness of the parish and the importance of documenting the knowledge of the luthier artisans for the preservation of this cultural legacy.
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    Las manifestaciones culturales y el turismo vivencial en el centro cultural tsáchila Mushily
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-01-20) Yancha Andi Joel Marcelo; Viteri Toro Maria Fernanda; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The Mushily tourist center offers an immersive experience through experiential tourism, being cultural manifestations part of the key elements for a tourism that is aware of the importance of safeguarding the tangible and intangible heritage and a harmonious coexistence between tourists and the host community. The research was based on the principles of moral economy, a theory that allows analyzing social phenomena from a focus on the impacts on its main actors; having as objective the analysis of the cultural manifestations that are part of the experience of experiential tourism offered in the Mushily tourist center. With a qualitative approach, the data were collected through direct observation and the approach to members of the community who are related to the tourist activities developed, using instruments that allow recording relevant characteristics; registration log of the Experiential Tourism phenomenon and INPC's heritage registration forms. The results obtained reflect that the offer of this center is based on activities that reflect its identity and at the same time help to safeguard its culture, creating high impact experiences. We conclude by highlighting the importance of generating tourist services aimed at educating tourists, given that cultural manifestations play a fundamental role in experiential experiences and without reaching the folklorization of the culture exposed to the tourist phenomenon.
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    La agricultura y el turismo rural: como turismo vivencial en el cantón Cevallos
    (Carrera de Turismo, 2022-03-01) Rosero Silva, Jefferson Dario; Vaca Vaca, Carmen Isabel
    El presente trabajo de investigación se centra en analizar si la agricultura y el turismo rural que existe en el caso de estudio como lo es el cantón Cevallos aporta de manera dinámica a crear una vivencia a través de la interrelación entre los recursos naturales como son las granjas y huertos frutales conjuntamente con los turistas o visitantes que llegan a la zona, considerando que su principal problemática ha sido la pérdida del valor turístico dentro de las zonas agroturísticas del cantón Cevallos y el no aprovechamiento del turismo vivencial. Por ello ha visto pertinente utilizar un diseño de investigación no experimental de tipo transeccional con un enfoque mixto, puesto que se ha utilizado instrumentos de evaluación como son las encuestas orientadas a un total de 189 encuestados con un rango de edad de entre los 18 a 60 años, buscando así conocer la tendencia y necesidades del turista al momento de realizar actividades agroturísticas en el cantón y a su vez las entrevistas ligadas a 6 propietarios de establecimientos agroturísticos, lo cual contribuye a interpretar las diversas problemáticas que atraviesan los propietarios, teniendo en cuenta que una vez que se analizó los datos obtenidos y las hipótesis planteadas se procedió a adoptar la hipótesis alterna propuesta para la investigación, la cual asegura que la agricultura y el turismo rural si contribuyen directamente al fortalecimiento del turismo vivencial en el Cantón Cevallos, ante esto se propone la creación de una ruta agroturística dentro de los seis establecimientos investigados y a su vez aprovechando los elementos que lo conforman para que el dinamismo y la vivencia sean características claves.