Diseño de espacios arquitectonicos

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7525

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Subject: search.filters.subject.IDENTIDAD CORPORATIVA

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    La domótica en el diseño de módulos comerciales
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2018-11) Yépez Freire, María José; López Vaca, Luis Andrés
    The objective of this research is to study home automation for the design and implementation of commercial modules in order to reach a determination of the most suitable domotic resources that contribute to their application in design, taking into account the dynamics of users at the moment to go to a commercial establishment, and by programming the software and its integration to the proposal to give way to an interaction and new shopping experiences to the client. The project proposes to create a domotic commercial module within the sports clothing store Vaz Clothes of the city of Ambato, through the application of visual merchandising strategies and the integration of technology to generate a visual impact of the corporate identity of the brand. client and its adaptability to new collections to promote the sale of the product for its location in a strategic location, also addressing the feasibility of assembly to transport it to other sites. An own project methodology is created that adjusts to the theoretical investigation and its integration in the design of the final product, in which each phase gives us a vision of the parameters that we must take into account to be able to integrate the domótica in the design of the module commercial.
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    Interiorismo del restaurante “Los Cuyes” de Ambato basado en su imagen corporativa
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2018-02) Salazar Núñez, Carlos Fabricio; Viteri Medina, Galo Alejandro
    The restaurant "Los Cuyes" of Atocha Ficoa is located in one of the traditional neighborhoods of the city, has a lot of experience in the gastronomic field which possesses clientele both of the country and of the foreigner, inside the restaurant we can find different types of problems in the space. The offer for the restaurant is that there exists a traffic clean and arranged inside the spaces, leaving the free and more wide income, a tidy furniture that satisfies the clients offering to them comfort, one proposes a better functionality organizing the different types of zones that are given inside the kitchen doing that improves the circulation. There will be projected an interior corporate design, where one will use the information obtained in the investigation on the business premises and his respective procedure, and as the influence of these they will cause to the clients a relation with the spaces. First we will analyze the interior of the restaurant "Los Cuyes" then to investigate on the corporate identity and how we can apply this one in the restaurant. After these steps we manage to propose the design of the interior space of the restaurant using his corporate image. The design becomes interesting and innovative on having known that we rely on a corporate manual of the restaurant that it will use different types of objects that represent the identity of the place, like that the attention will be called so much local and foreign public that they are ready to receive fresh and showy ideas of a place.
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    Estudio de una identidad corporativa para la unidad educativa Francisco Flor de la parroquia Celiano Monje de la provincia de Tungurahua en el año 2015
    (2015-10) Salinas Ramos, Verónica Rafaela; Brito González, Santiago Fernando
    La identidad corporativa es importante para el logro de los objetivos de cualquier institución sea esta privada o pública. El público busca también establecer relaciones de credibilidad y confianza con la institución, para lo cual crea condiciones y vínculos hacia las personas en su búsqueda de ser reconocida a través de elementos diferenciadores. Los públicos se establecerán a partir de las consecuencias de la acción de la institución sobre las personas o viceversa. La identidad corporativa está relacionada con todas las instituciones para crear vínculos de pertenencia hacia el público objetivo, para que la institución sea reconocida por lo que hace, como lo hace, en donde lo hace; esto hace que la unidad educativa esté sujeta a buscar una identidad corporativa única que identifique a la institución con una sola filosofía y cultura que evoque a interesase al público objetivo por la institución. La identidad corporativa es un activo de la institución que no tiene valor, pero hay que saber sacar provecho de ella, en la institución por los cambios de la reforma educativa de nuestro país, se ha perdido la identidad y hay que retomar este tema para que el público objetivo busque identificarse con la institución y determinen que son parte de la unidad educativa Francisco Flor.