Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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    Plan de comunicación institucional y rescate de valores en la Unidad Educativa Mayor Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-11) León Robalino, Darío Javier; Martinez Moya, Carlos Alejandro
    A plan of organizational communication in educational institutions play an important role because it constitutes the support essential to the realization of basic functions of the Organization in regards to decision making, coordination of actions, the evaluation of the results and finally concludes in personal satisfaction both from teachers, managers, students and administrative staff, a fluid communication will have to count on the participation and collaboration of its members, with the sole purpose of achieving the educational objectives to consolidate. Being more Ambato educational unit, an entity with an extensive educational background of ago 69 years ago, in which communication plays an important role for the development and prestige of the same, and where a concern arises if communication is so important, we should ask ourselves why not has dedicated le more attention, in this institution However there are multiple possibilities for progress to advance, of collective and individually, considering global strategies Of transparency of information that facilitates participation and the involvement of people in a climate of mutual trust and responsibility. The importance of communication constitutes a tangible reality, which reveals itself in many everyday situations, such as the establishment of rules of internal coexistence or the supervision of duties entrusted to a particular group of students, the formulation of a complaint, the discrepancy of the criteria in relation to the conduct of the authorities of the institution, you're are forms of communication i.e. management of interpersonal relationships However the improvement of communication must take place from the same school, by teachers, authorities, students and administrative staff in order to reach a consensus on action lines in which create and commit themselves, this can be achieved when interpersonal relations are cordial, will also require knowledge and reflection that support action to follow and actively involving all stakeholders leading processes that constitute an adventure and a personal challenge for everyone and this multiple learning essential life arise. On the other hand should be put emphasis on strengthening the human values within the conduct of students and parents, to get individuals responsible, tolerable, that one or another way to strengthen and contribute to our society, proposing a radical transformation that will take the necessary step for conservation and achievement of human values in students, thus that they reach a better discipline and academic quality in the higher education unit Ambato.
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    La simbología social de la fiesta del Inga Palla (Culto a Samta Lucía) en la identidad cultural de los jovenes
    (2015) Mejía Clavijo, Sofía Marianela; Mayorga, Rosa, Lcda.
    La presente tesis presenta un diagnóstico teórico de la crisis de identidad cultural en la fiesta del Inga Palla del Cantón Tisaleo. Realizando un estudio de las raíces de la misma y su pérdida cultural. Ecuador reconocido a nivel mundial por ser un país mega diverso por las distintas fiestas culturales que posee cada provincia. A través de los años refleja distintos cambios en cuanto se refiere al concepto cultural por tal motivo se ha visto afectado por varios factores. Es de vital importancia para el Cantón, buscar, recuperar y conservar los valores culturales que representan la importancia y el turismo de la provincia de Tungurahua y ante todo teniendo una gran afluencia turística, es prioritario incentivar en temas culturales a los habitantes. De esta forma, este problema puede solucionarse aplicando alternativas viables para dar a conocer lo referente a la cultura y tradiciones del Inga Palla y así existirá una apropiación cultural y se mejorará el turismo y ante todo se conservara las tradiciones de Tisaleo. Previamente fue necesario conversar con las autoridades del Cantón, para contar con los permisos correspondientes para recoger la información, con la intervención de los individuos participantes, a través del uso de encuestas a la población local. Luego con la información adquirida se conoció las opiniones de los encuestados tabulando, clasificando en cuadros estadísticos y analizando la información, para proceder a obtener las conclusiones y recomendaciones.