Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item El cine periodístico, miradas diferentes: “El cuarto poder” y “Buenas noches y buena suerte”(Universidad técnica de ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-20) Ronquillo Sisalema, Dayana Aracely; Guamán Guadalima, Nelly GabrielaJournalistic cinema is responsible for analyzing and interpreting the working life of the social communicator, where the confrontation of various problems with politics and criminal groups is exposed for not allowing free expression by reporting the truth. This research focuses on the critical analysis of the films: “El cuarto poder” and “Buenas noches y buena suerte”. The objective of this research is the study of the cinematic representation of journalism within each film. In addition, qualitative research was developed based on the content analysis of characters and scenes that allows for a detailed and structured analysis of each film. The results obtained in this research determined that the analysis and criticism of each film are inspired by the reality experienced by each social communicator in the different branches in which they work. Finally, the conclusion determines the interpretation of the film to the reality of the daily problems that each journalist has, using the foundations of the scenes that criticize the irregularities of the people who have power within politics and corruption.Item Activismo político de género en el perfil de Instagram Guambras verdes(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Parra Jerez, Paula Emilia; Vayas Ruiz, Eliza CarolinaThis research work focuses on gender political activism in the Instagram profile Guambras verdes. Considering that social discourses have had the need to migrate to digitality and adapt to the media format, because the internet opened social networks and virtual platforms, which provide immediacy, open spaces for debate and allow access to information. The objective of this study is to reflect on political and gender cyberactivism, so a descriptive and explanatory research was developed, of qualitative and quantitative nature, where discourse analysis of the comments left by users on the Instagram profile Guambras verdes and content analysis of the photos and reels published by the movement in the year 2022 were carried out. The results determined that the predominant ideology is radical feminist, however, similar characteristics to socialism and liberal feminism and equality were identified, on the other hand, it was established that there is a hybridization between reality and virtuality, due to the fact that the protests taking place in the streets are disseminated on social networks. Finally, it is concluded that the social, cultural, and economic context influences women's participation in politics. Likewise, it is specified that there is an ideological change between generations, considering that young women are the ones who carry out digital and physical activism, therefore, participate in politics, while adult women minimally belong to the movement or are not part of it.Item Andrés, no mientas otra vez” repercusión de las palabras más allá del debate político(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Castillo Chagüezá, Alex David; Naranjo Gamboa, Byron OrlandoIn the past presidential elections of Ecuador in 2021, in the second round, a debate organized by the National Electoral Council (CNE) was held, in which two candidates aspiring to the presidency faced each other; Guillermo Lasso for the political party Creating Opportunities (CREO) and Andrés Arauz with the Citizen Revolution party, in this dialogue several questions were exposed to each other and when Lasso defended himself against a question from his opponent, he issued the phrase "Andrés don't lie again". That is why for the present research we analyzed the impact that this phrase had on men with the name Andrés in an age contemplated from 10 to 50 years old, and for this purpose several interviews were conducted with open questions through the zoom platform to have a more direct approach and to know what was their performance before it, that is to say, to have a more in-depth support and thus measure the impact on whether this phrase influenced political or social aspects. In order to fulfill the objectives that were set out from the beginning of this work, experts on the subject and several investigations previously carried out were taken as a reference to support this study and thus understand the connotation of this phrase and its meaning. It should be noted that in the final chapter several recommendations are made based on the conclusions, the same that allow to have a new approach to society and politics that are of great importance todayItem Interacción de ‘Hashtags’ usados en la red social twitter durante el paro nacional de octubre de 2019 en Ecuador(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-03) Marcial Velastegui, Christian German; Naranjo Gamboa, Byron OrlandoThe age of social networks, has bring a new perception to the world. Through the screen freedom is infinity, the internet and digital media show up the opportunity to let know your opinion in seconds to thousands of people. It´s like that way politics found in Twitter, a very useful tool. In this investigation we focus on ‘El Paro Nacional de octubre de 2019’ and the most use hashtags in this period. The kind of method used is documental and descriptive, it´s like that, beginning from a theoric base we deepen in previous studies about use of Twitter and digital diffusing tools like hashtags. Later we analyze tweets from verify accounts with major range and his implicit text and define this as a social and political conflict because problems on the internet can be extremely dangerous abroad.Item Más allá del Twitter: discursos y conflictos entre Lenin Moreno y Rafarel Correa sobre el asesinato de los periodistas del Diario El Comercio(Universida Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-03) Torres Moreno, David Omar; Naranjo Gamboa, Byron OrlandoThis paper presents the opinions of former president Rafael Correa and the current president Lenin Moreno on the social network Twitter regarding the kidnapping and murder of the newspaper group of the newspaper El Comercio, which occurred in 2018 on the Colombian-Ecuadorian border. The interest and the need to inquire about this issue lies in the ways such as discourse, creates a public opinion space and the way these debates are organized in the political interest of the country. The desire to carry out this research is to explore the various connotations that these political figures gave to this issue; and thus analyze his speeches as constructs of a social reality and whose context covered in public interest. This research critically analyzes, the communicative practices existing in the Twitter network. In this way the research is divided into two spheres; the first part of a specialized bibliographic review within the field of discourse that will allow to know the ins and outs of power and manipulation that are found in the corpus of the discourses to analyze; The second part will use a qualitative approach whose technique to be used will be the discursive analysis for the corpus or object of study, in this case the tweets of greater conjuncture on the dates that disappeared until their subsequent murder. It was chosen to analyze the speeches on Twitter because it is the favorite social network for politicians in general since it allows effectiveness especially its 280 characters play an important role because the issuer has the need and obligation to rethink and compress their ideas being shorter When communicating, sometían to highlight is that once the message is published, it cannot be edited, so it is interesting and novel to analyze the discourse of a politician under this digital medium. It is therefore concluded that although short messages are transmitted, they hide power, manipulation, and a strong ideological burden that tries to persuade followers. This cognitive structure influences society who opts for one side or another depending on how the politician manages his speech generating repression or social discontent in this case.