Comunicación Social

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Subject: search.filters.subject.COMUNICACIÓN ORGANIZACIONAL

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Now showing 1 - 10 of 26
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    Estrategias de comunicación digital y posicionamiento de marca en la empresa “Delicias del Mar”
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Sánchez Freire, Danna Carolina; Viteri Torres, Walter Francisco
    This thesis focuses on analyzing digital communication strategies and their impact on the brand positioning of the company "Delicias del Mar." In an increasingly digitized business environment, understanding and optimizing digital communication strategies become crucial for the success and relevance ofbrands in the market. To achieve this purpose, specific objectives were established, namely: identifying the digital communication strategies employed by the company "Delicias del Mar"; diagnosing the brand positioning of the company "Delicias del Mar"; and correlating how digital communication strategies influence brand positioning. Firstly, a thorough content analysis of the most relevant posts on each social media platform where the company is present—Facebook, Instagram, and TikTok—was conducted. It was found that "Delicias del Mar" maintains a strong presence on social media due to the consistent publication of content and its quality. Secondly, surveys were administered to a sample of 370 followers and customers, revealing that the company needs to focus on strengthening its connection with the younger audience and strategically evolving to meet the expectations of the target audience. Additionally, an interview highlighted that the combination of consistency, quality, and relevance in digital communication not only keeps the brand on the public's radar but also contributes to building a positive and distinctive image in the market. "Delicias del Mar" has successfully implemented digital communication strategies, resulting in a solid and attractive market positioning. The combination of innovation, adaptability, and quality in communication has proven essential in building a positive and distinctive image, which are fundamental elements in achieving business success.
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    Comunicación Organizacional e Imagen Corporativa de la Cooperativa de Ahorro y Crédito "Santa Rosa de Patután" Ltda
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn Social, 2023-03) Llumiquinga Cando, Mayra Jimena; Tamayo Rodríguez, Alicia Paulina
    Currently, organizational communication responds to the challenges that arise every day, where organizations require great performance in management and communication strategies to reach their audiences, making use of new information and communication technologies. In addition to strengthening relationships with internal and external audiences, it entails dynamics for the fulfillment of the organizations' objectives. Organizational communication has become a fundamental element for companies, however, there are still organizations that do not prioritize this type of communication and seek to meet corporate objectives without managing a correct communication process. In this sense, the present research work stems from the interest of improving organizational communication in the communication of the Savings and Credit Cooperative "Santa Rosa de Patután" Ltda., and with the purpose of knowing how this influences the perception of the public to build or enhance its corporate image, through the analysis of the communication strategies implemented by the Cooperative. For this, the quantitative methodology was applied with surveys directed both to the public internal and to the external with which it was identified that the COAC "Santa Rosa de Patután" Ltda., does not manage an adequate internal communication process and that there is also a deficiency in the Interpersonal relations of the internal public. In addition, the lack of empowerment of digital media as communication and dissemination channels is evident
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    Comunicación Organizacional e Imagen Corporativa del negocio Stylo Propio Ltda.
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-12) Chacha Sanunga, Wendy Katerine; Ortega Arcos, Wagner Enrique
    This research work analyzes the organizational communication and corporate image of the Stylo Propio microenterprise in order to determine the shortcomings that it presents in its corporate image and organizational communication and through this determination propose communication strategies to strengthen entrepreneurship. This study was carried out from March to June 2022, during which time it was possible to monitor the business and its different areas in order to develop the research based on a technical-scientific process. The fundamental objective of this research is to identify the main problems that the Stylo Propio business has in terms of its institutional image and the internal communication it manages, therefore, in this research project it examines each area that makes up the image of the business to know how It is projected to its target audience, analyzing it from the inside out. The tools that allowed obtaining general and conclusive data was the content analysis where it was possible to study each of their social networks such as: Facebook and TikTok in order to determine their level of impact on networks, in addition a survey was applied to each of them. the workers of the advertising agency to be able to determine their level of knowledge about the institutional image and organizational communication, since one of the several problems this company has is the lack of a communicator, and for this reason the workers act as of the communicator in the empirical production of communication products such as videos, memes, photographs and others. The data obtained from the content analysis and the interviews were organized by means of matrices where the data obtained from the investigation are reflected; Regarding the content analysis, Excel cakes were used to determine the percentages of the data and regarding the interviews, the answers issued by each of the interviewees were copied verbatim to carry out the corresponding interpretation through these data
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    Comunicación organizacional y su incidencia en la imagen institucional de la empresa pública municipal para la gestión integral de desechos sólidos de Ambato
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-07) Pérez Martínez, Alex Paúl; Tamayo Rodríguez, Alicia Paulina
    This thesis focuses on the research and analysis of organizational communication and the impact it has on the institutional image of the Municipal Public Company for the Comprehensive Management of Solid Waste in Ambato (EPM-GIDSA). Its content covers important topics on the subject to achieve the stated objectives and help the public institution, which, being a public entity, has a greater responsibility between society and the community of Ambato. Likewise, it directly and indirectly benefits an entire population with an essential service for a good life, such as the comprehensive management of solid waste in public spaces in Ambato. It should be noted that the methodology applied in this research has an approach based on the mixed paradigm between qualitative methodology and quantitative methodology. The first data collected in this investigative work were collected through surveys applied both internally and externally to the EPM-GIDSA and, of course, they were properly analyzed and interpreted. Finally, it is concluded that the organizational communication of the EPM-GIDSA favorably affects its institutional image, but there are certain aspects in external communication that can be improved to have a greater scope and impact within the society of Ambato. The proposal that arises once the necessary information has been obtained is directed towards communication strategies around the new service provided by the public company to the community
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    Estrategias de Comunicación para el posicionamiento de la Camara de Comercio de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-01) Morales Jácome, Karen Gioconda; Soto Dávila, Omar Fabricio
    Relevance: The research is immersed in the social sphere specifically in the communication and dissemination of information, as the content management guidelines, creation of messages and appropriate dissemination channels for the timely and effective handling of information from the Chamber of Commerce of Ambato. Relevance: The beneficiaries of the results of the research will be the Communication and Public Relations Area of the Chamber of Commerce of Ambato, the partners that will obtain a new alternative to be adequately informed about the services and benefits offered by the institution and the people directly and indirectly involved with the mentioned guild. Dimension: We project ourselves towards the success of the research, since we encourage the institutional and business development of the Chamber of Commerce of Ambato, through a communication plan that strengthens the strategies used and reaches the desired sectors. Feasibility: This research has a 100% viability, since access to information is granted by the representatives of the institution, who are convinced that through this research the established goals will be achieved and provide their partners with an alternative innovative to learn about the management and work that is done daily at the Chamber of Commerce of Ambato
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    El manejo de la comunicación organizacional en la Asociación escuela de la Facultad de Jurisprudencia y Ciencias Sociales para fortalecer el desarrollo integral estudiantil
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08) Paredes Pilco, Luis Jaime; Vayas Ruiz, Eliza Carolina
    In the present research project, the importance of organizational communication in the Student Association of the Faculty of Jurisprudence and Social Sciences (Aso. FJCS) was analyzed, and how communication strategies promote the integral development of students. It has been used as a resource two different types of surveys, one aimed at officials of Aso FJCS and another applied to the student body of the Faculty of Jurisprudence and Social Sciences, these surveys have applied techniques considered of field, with methodological processes, reflective and systemic for the investigative process, in order to determine the relationships that maintain the variables described in a quantitative approach. The investigation made it possible to know to what extent the performance in communication tasks of Aso. FJCS is effective. And to what extent their work influences the integral development of students. With this research project has been determined a common problem in the student which is: the lack of knowledge and guidance on possible challenges within their academic stay. In conclusion, the FJCS students have a critique of the communication strategies of Aso FJCS in which they express feeling a lack of assertiveness in the communication systems. As a consequence, another conclusion in the investigation suggests that Aso FJCS officials consider communication feedback deficient. This indicates that the use of communicative strategies and structured plans to transmit and receive information becomes essential in Aso FJCS. Using a communicational system of mathematical style has been shown in research that is not effective in a student political body, therefore it is necessary to understand the feedback for future actions. It was also concluded that internal communication is essential to maintain a record of the documentation of the institution (offices, projects, budgets, etc.), thus achieving a solid internal institutional image that can be reflected in front of external audiences. Finally, a healthy environment, joint learning and a timely graduation can be guaranteed, through accompaniment and counseling processes from Aso FJCS, through the management and creation of scenarios for cultural, social, sports, recreational and academic support. All this favoring the integration of the students and promoting the integral development of the student body within the Institution, as well as promoting their relationship with society, thus becoming part of the integral student development
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    Estrategias comunicacionales para el comercio popular caso Mercado Central de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-05) Carrillo Davila, Wendy Rosario; Sánchez Peña, Marco Iván
    Study the treatment given to the internal and external communication of the Central Market of the Ambato canton through communication strategies that improve the popular trade within this collection center, promoting and encouraging values of understanding of internal statutes and regulations as well as cooperation and Teamwork, which appear non-existent among merchants; as well as stimulating external communication through the promotion of products and services offered within it. Determines themes based on organizational communication and solidarity popular economy through tools of diffusion in virtual and traditional media. It contains the analysis of the problem from the qualitative approach, by means of evaluation and monitoring through surveys based on the law of inference. It is concluded that the desire of the retailers is to find mechanisms that allow them to market their products in a better way and obtaining better economic returns. It could be said that the vending machine or vending machine makes its place a temple to commerce.
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    La comunicación organizacional y la imagen corporativa del Gobierno Autónomo descentralizado Parroquial de Rio Negro del Cantón Baños de Agua Santa de la Provincia de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Veloz Cárdenas, Esteban Gonzalo; Sánchez Peña, Marco Iván
    This thesis focuses on the research and analysis of organizational communication and the corporate image of the Autonomous Decentralized Parochial Government of Río Negro of the Baños de Agua Santa canton of the Province of Tungurahua. Its content includes important aspects regarding the achievement of the established objectives, in order to benefit the chosen institution and strengthen the knowledge acquired in regard to the population. It is important to note that the first data were collected in the same place through surveys of the population and an interview given by one of the officials of the Parish. Their interpretation and analysis contributed to the collection of information to formulate conclusions and recommendations that are consistent with the reality of the institution. The research project consists of six chapters in which different topics were studied to help identify the dynamics and flow of organizational communication of the Autonomous Decentralized Parochial Government of Río Negro of the Baños de Agua Santa canton of Tungurahua province, in order to analyze the importance of corporate image. Once the necessary information was acquired, the proposal was made, which contains the corporate brand and identity manual focused on improving organizational communication and the corporate image of the government institution thus achieving its positioning in image, identity, recognition and reputation. through a joint empowerment with officials and their inhabitants.
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    La comunicación organizacional y la difusión de la información pública en el Gobierno Autónomo descentralizado Municipal del Cantón Patate
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-06) Espinoza Parra, Geovanna Karina; Viteri Torres, Walter Francisco
    Organizational communication over time has become a Latent in institutions, and even if its name is made present by the very fact of belonging to an organization, often has not been considered as a relevant element until a problem of communication in the organization in relation to the external public. The methodology used for the preparation of this project is qualitative. Based on the documentary research, a survey was carried out on both GAD officials and villagers. With the results obtained, the respective statistical tables were designed with the analyzes and interpretations. This is why the project implemented aims to indicate that communication, and in this case organizational communication, is an important factor that directs the relationships between internal and external elements of the entities, that is, between employees of the institution and local people. In general terms, the dissemination of public information has a lot to do with the strategies that are implemented within the communication department to reach the population of the Patate canton, taking into account each of the settlers and their situation, as well as the places And age.
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    Estrategias de comunicación y la imagen corporativa del GAD Parroquial 11 de Noviembre
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-06) Sánchez Lalaleo, Marco Vinicio; Viteri Torres, Walter Francisco
    The word communication encompasses a number of edges and one of them is the institutional one that does not stop being a process of exchange of messages by the internal public of an institution to the beneficiaries or citizens of a certain geographical space. Assertive internal communication seek the satisfaction and well-being of the staff, more than that first product continues the external communication that concerns the target audience that the institution or dependency serves. This complex process uses as a strategy the correct management of the identity and institutional image and its function is to generate influence in the entity. These actions must be coherent, have concordance and reciprocity; the interaction between the actors must be clear and permanent, likewise the participation in the development of the daily activities are those that determine the value to the identity. "The corporate image is everything that makes up the letter of presentation of the company, and in its system of visual identity are present constitutive elements of identity as the history of the company, its evolution its structures, services and realities present" (Argüello, 2009, page 9). That is why the communication strategy plays an important role in the development of the corporate image to achieve positioning of a brand, be it a company or an institution. The Parliamentary GAD Eleven of November through a strategic communication plan seeks to improve the relationship between authorities and citizens with the correct intervention and application of the proposed strategies because residents of the sector have the right to access information from the institution and also to participate in the decision making of the Decentralized Autonomous Governmen. Keywords: