Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Comunicación estratégica digital en las Redes Sociales de FULL TECNOLOGÍA FULLTEC CIA. LTDA(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Sánchez Gamboa, Richard Raúl; Tamayo Rodríguez, Alicia PaulinaCommunication is an indispensable tool for human beings in any area of their lives, being studied by large companies to know how to transmit a message efficiently. Aspects that were previously believed to be irrelevant to the positioning of a product began to be of greater interest with the development of technology. Diffusion channels began to open at the same time as human development, press, radio, television, were the most used media when wanting to send a message, until the arrival of the internet. Here digital communication is born, starting as a way of adapting traditional methods to the web, until becoming part of the culture of many parts of the world. In this research, the content of the social networks (Instagram, Facebook and TikTok) of the company FULL TECNOLOGÍA FULLTEC CIA is analyzed. LTDA, in order to measure the impact of its communication strategies, finding patterns that can be improved through discussion with authors. For its execution, a matrix was developed where the communicative intention of each image, video, photograph, promotion, etc. was placed, in addition to its respective analysis that highlights the elements with meaning that it presents to us, in order to understand their little or much interaction. At the end of the investigation, little relevance is evident in the content of their social networks, by making strategies that do not use the elements of their context to create interest, by creating publications far from Ecuadorian trends, which avoids a real connection between the company and its followersItem La comunicación organizacional y la imagen corporativa en la empresa V.TV. Producciones ubicada en la ciudad de Latacunga(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Espinoza Medina, Sandy Alejandra; Chicaiza Morales, MiguelIn the present investigation the importance of the organizational communication was determined, the approach of communicational strategies for the Stakeholders, and the consolidation of an adequate corporate image; that allowed to identify the level of positioning of VTV Productions before the citizens. It was considered to work from a correlational methodology to verify the interaction of the proposed variables, from a qualitative and quantitative approach, therefore, surveys were applied to the selected sample, which facilitated analyzing the perception of citizens and studying which communication strategies used operated and which ones not; and semi-structured interviews were established with the company's collaborators, in order to have indepth information and a closer vision of the institution. Communication ends up being a transversal axis in companies, so it is essential to work on it to establish the direction of the organization around its internal and external audiences, the possibility of having communication policies that allow efficient interactivity between the recipients and customers will undoubtedly be the best reference of a company; and even more when it is achieved that the employees of the same are empowered by the brand and corporate identity, because this ends up being the greatest strength of the institutions. It is useless to be recognized by one of the services, which as a company, offers, if you do not have a group of motivated and well-structured workers. Or it is not possible to believe that it is enough to have an average degree of credibility from the personal image of the Manager, if one does not consolidate an identity as a corporation.