Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item El sueño Estadounidense a través del cine: caso de estudio “Rocky I(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-24) Panchi Borja, Jordy Aldayr; Vayas Ruiz, Eliza CarolinaThis article is an exploration of the American dream through film, focusing on the case study of “Rocky I”, the study reveals how the film directed by John Advilsen in 1976 embodies social ideals and contradictions about this term of American culture. Through the analysis of this cinematic narrative, it can be observed that film serves as a mirror for social struggles and is a reflection on how the American dream can actually be achieved. The article includes results obtained through the analysis of interpretation that support and seek to contribute to the understanding that cinema can serve as a means of criticism of capitalist structures, revealing the adversities that one has to go through in order to fulfill the longed-for American dream. The methodology for this research was a content analysis of 23 scenes, where it was possible to analyze variables such as: opportunity, overcoming, resilience, hope and boxing ring, all related to the concept of the American dream. All these data observed through the analysis of the film show that the film production is a clear narrative of the American dream.Item Exploración semiótica y religiosa en “Sonidos de Libertad: Un Análisis Profundo(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-24) Lagua Lagua, Verónica Jeannethe; Vayas Ruiz, Eliza CarolinaOver the years, the United States has become the setting for major film productions from around the world. Being the American cinema the leader in the international box office, with films that tell stories both unreal and real. The present work studies the film “Sonidos de Libertad” by director Alejandro Gómez Monteverde, from a religious dogmatism, knowing that it is not a religious film, but a social film. The objective is to determine the religious perspectives that exist within the film “Sonidos de Libertad”. The methodology used was the semiotic analysis of 24 scenes, in which 9 variables were analyzed (environment, color, emotions, icons, symbols, etc.) all from a spiritual context. The results show the prevalence of the moral environment, that is, the individual's personal belief. The colors of greatest participation are white, black and gold, and they appear in the plot with a significant correlation with the environment, emotions and values observed. These data show that the visual production maintains a content under faith in a God, in difficult times, such as child traffickingItem Las estéticas de la nueva carne en el cine de David Cronenberg caso: Videodrome(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) López Cunalata, Shirley Monserrath; Brito Alvarado, Leonardo XavierThis research work seeks to analyze the aesthetics of the new flesh in the films of Canadian director David Cronenberg. Undoubtedly, cinema represents a form of entertainment, but pedagogical to understand existing social issues. Of the broad cinematic genres, fiction and in particular the subgenre of punk cinema, have created spaces to articulate both utopian and dystopian situations in which humanity is confronted. Such is the case of the interference of technologies not only in everyday life, but also in the anatomical and biological body of the human being. The Canadian director's films present these scenarios of dispute between the technological and the biological, an epistemological line to understand the new humanity. Cronemberg exalts a new flesh where blood merges with oil, flesh with metal. Therefore, this research crosses cinematographic, philosophical and social views on this new confusing universe, but which is undoubtedly a path that humanity is following. For this purpose, it assumes as a biological mirror the film Videodrome (1983), which deepens these events. The main objective is to map the feature film and how it represents the new flesh. It projects the idea that the new flesh is the transformation of the body and mind, that is, the change that is made from within and the hybridization of the body with technology. In order to fulfill this objective, two approaches are presented. First, a search and bibliographic review of master's and doctoral theses with themes similar to the one proposed is carried out, which provide the researcher with specific information to create a concrete basis for what is to be written. Secondly, using the hermeneutic method, two matrices are proposed for the analysis of the filmography: the first one describes the characteristics of the characters, accompanied by an analysis of what they represent. The next one details the most relevant scenes that represent the thematic approachedItem Politización del sexo: a propósito de la película “Cincuenta sombras de Grey”(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Escobar Galarza, Doménica Carolina; Brito Alvarado, Leonardo XavierWithin the cultural industries, music, cinema or the consumption of pornographic magazines have been debated, but one of the least debated aspects in Ecuador has been the consumption of sexuality due to biases full of taboos. Since the publication of the novel “Fifty Shades of Grey” in 2011, which was a publishing success, sex once again had an important place in social debates, therefore, it is a controversial topic that politicizes old scenarios and create new ones. The methodology approach that will be used in this research with a perspective of politicization of sex will be classified into two parts: the first will be the analysis of the feminist and sexual discourse of the film “Fifty Shades of Grey” to complement information and findings from it. , the content analysis through a matrix where the stereotypical social constructions and gender models referring to sexual relations that appear in the film will be detailed with the aim of discussing erotic cinema and the experience of the producers in the form of semantic functional models. The second part will be a comparative matrix with various points of view of the authors with which this research will be worked, on the erotic cinema that problematizes the sexual in the cultural industries to contrast the statements and hypotheses that politicize sex. Without a doubt, sexuality and sex are two topics that are latent in the debates of the Social Sciences and Communication, this is understood by the sharp views and conservative charges within the academy, these are the main ideas by which. The aim is to develop this research, to open the communication debate on sexuality within cultural industries that function as mechanisms of seduction in the buying and selling of objects. This allows us to weave other perspectives that can be used by new students to focus and follow a same line of research on these controversial and highly complex topicsItem La representación del fin del mundo en el cine: Armageddon e Impacto Profundo(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Ramírez Ramírez, Héctor Fernando; Vayas Ruiz, Eliza CarolinaThis research is based on previous science fiction studies such as: Darko Suvin, Carlos Scolari, Enrico Quarantelli, Brian Aldiss and others from sociology such as: Ulrich Beck, Noemí Monroi among others. At first, following Beck's current, it is considered that the catastrophe is subject to modern society making it impossible to free oneself from it, locating a correct way to face it. Adapt to survive. On the other hand, according to Quarantelli we accept that fear or lack of dialogue in what is known as catastrophe, makes scientific development implausible, the global situation before possible apocalyptic scenarios are nothing more than a reflection of the cinema. Likewise, according to the thought of Darko Suvin, who orients the science fiction genre as a door to the fear of the human being, a space destined to the entertainment of calamity. It is necessary to adopt science fiction thinking, it is the only way to solve the world's problems. The proposed focus of the study is subject to cinematic narratives about the end of the world, and will not allude to typical third type encounters, viruses, machine rebellion or nuclear holocausts. The focus of this research will be on threats from outer space, specifically the destruction of the planet by asteroids, through an analysis of the films Armageddon and Deep Impact, movies released in 1998, which handle a fictional and scientific plot at the same time. Curiosity has led human beings to expand their thinking, providing solutions to the various problems that have arisen.Item Análisis de los discursos narrativos cinematográficos lgbt+ en las películas “Milk”. y “Bros(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Franco Miranda, Kevin Andrés; Vayas Ruiz, Eliza CarolinaThe main intention of this research is to analyze LGBT+ cinematic narrative discourses in the films "Milk" (2008) and "Bros" (2022). Each selected film contains a context and ideology from its respective year, allowing for the examination of changes in the representation of the queer community in cinema. Two LGBT+ genre films are studied and analyzed to explore the different criteria and characteristics used to analyze this type of discourse, as well as gender perspectives and sexual diversity in popular culture. Thus, the methodology used in this research is critical discourse analysis based on Eiroa and Barranquero's approach. The research focuses on developing conceptual strategies to address the study's topic, such as characters and scenes. The aim is to determine how LGBT+ themes and other relevant elements are approached and how they relate to the dominant social discourses of their respective eras. As a result, this research concludes that the two films depict different stereotypes and prejudices. The homosexual community transitions from being portrayed with prejudices and a struggle for their rights to being exemplified with real and fitting issues, such as acceptance and internal and external discrimination within the homosexual world.Item La connotación política e ideológica del discurso del filme ciudadano Kane en relación con el poder mediático(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09) Guerrero Vargas, Ronny David; Brito Alvarado, Xavier LeonardoThe main intention in this research is to show the background located in cult movies specifically in this case "Citizen Kane" and how these are a reference for their teachings to the audience on issues that are involved in everyday life. Therefore, this thesis points to a relationship between political and ideological meaning and the power exercised by the media. Through the analysis of the contextualization of concepts of cinematography, taking the film "Citizen Kane" (1941) as the exemplar for the debate of the political representation exercised by being the owner of mass media and how this factor determines its position. and good name in society, present a paradigm between mediapower and politics. Also, it contemplates the description of the film resource that the film has and the meaning of the crucial scenes that express the media resources on a proportional scaleof the actions of the main characters in the plot, identifying their physical and psychological statistics, their importance in the narration, the analysis of the characterand the film adaptation of the stereotype of his behavior, and to finally demonstrate how this film created a benchmark for those who like politics and communication.Item El discurso ideológico-pedagógico en el cine de ficción. analogía entre la película “Contagio” de Steven Soderbergh (2011) y la pandemia del Covid–19(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Chávez Lemache, David Sebastián; Martínez Bonilla, Carlos AlbertoThe Covid-19 pandemic has radically affected society's daily life, and the global health crisis has brought to the forefront situations that were thought to be distant and improbable. However, this type of events have been repeatedly treated in narratives, mainly in fiction films. For this reason, many people used movies with themes related to the virus and pandemic to understand what was going on around them and even to seek answers to those questions that science could not answer clearly. The objective of the research is to analyze science fiction cinema as an ideological pedagogical narrative in the face of health crises, for which the aim is to carry out an analysis of the filmic discourse from the perspective of communication, social sciences and cinema, linked to a qualitative approach where through the reflection of the film "Contagion" (2011) by Steven Soderberg, linked in an analogical way to the analysis of news in the context of the covid-19 pandemic in the United States, United Kingdom, Spain, Brazil and Ecuador, allows understanding how these discourses can influence society. It is concluded that fictional cinema, rather than rehearsing a spectacle of catastrophe and destruction scenarios and leaving open the arrival of the end of humanity, can help social criticism, understand with its narratives responses and decisions of the collective imaginary, reactions to similar scenarios and learn to understand the behavior of people in different social contexts.Item Análisis de las narrativas melodramáticas en las películas ecuatorianas “Crónicas” y “A tus espaldas(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-03) Chávez Rodríguez, Leslie Odalis; Viteri Chavez, Walter FranciscoAlthough for many melodrama is a media genre that does not carry much weight, for others it is present in each of the cultural industries, since it allows knowing the reality that people live through the narration of political, social and cultural discourses, interfering In his tales of the otherness that is part of the popular group excluded by the elite, the marginalized take on the leading role on stage and constitute themselves as a fundamental part of the history of a nation. The melodrama, through its stories in the cultural industries, incorporates a number of problems and solutions that thousands of people live in everyday life, so this research work focuses on analyzing the melodramatic discourse as the main exponent of the social context of Latin America, this occurs through the qualitative methodology focused on the analysis of the cinematographic narratives of the Ecuadorian films "Crónicas" and "A tus Espaldas". The melodramatic matrices divided into the individual and collective order were the essential instrument for the breakdown of the themes exposed in the plot that are linked to modernity, so that the viewers get soaked, have fun and even shed tears with many stories that they present cinema, theater and novels, since they identify with the plot and appropriate each character, for which Latin America forged its cinematographic bases in melodrama, elaborating productions that have this narrative as their regulating axis.Item Viéndote a los ojos amorcito mío, el discurso melodramático en la película “El Secreto de sus ojos(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-03) Jiménez Garcés, Ruth Carolina; Brito Alvarado, Xavier LeonardoThis research deals with the topic: “LOOKING YOU IN THE EYES, MY LOVE, THE MELODRAMATIC SPEECH IN THE MOVIE “THE SECRET IN THEIR EYES””, for which a bibliographic review was approached from communication, consolidating some fundamental concepts about melodrama, cinema, cinematographic melodramatic story, identities and modernity. The methodology used was taken from melodramatic analysis matrices: registration, relationship and discourse of melodrama, to understand and explain the possible relationships and correspondences between the melodramatic contexts and the individuals represented in the Oscar-winning Argentine film. “The secret in their eyes” (2009). The thesis is divided into: Chapter I, presents the theoretical framework, aimed at strengthening and theoretical intersection on the proposed topic; Chapter II, which describes that the methodology used is qualitative and how it has been developed; Chapter III, which exposes the analysis and discussion of the results obtained with the application of methodology and the verification of the hypothesis or research question; and, Chapter IV, which shows the conclusions of this research work. The history of Latin America can be counted through from the melodrama, because its experiences have been recorded in literature, radio, cinema and television, being able to understand more widely the formation of the social and historical aspects and the cultural identity of the entire region and how love has been used to build stories as a strategy to touch sentimentality generating cultural disputes. In this way, it can be verified how the melodrama has conditioned the behavior of the population, which is expressed in movies, novels, music, poetry, politics, among others, educating sentimentally on how is the correct way in which one must feel and act in relationships of love, envy, betrayal and excess, building imaginaries of symbolic subjectivities.