Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Los ídolos 2.0; caso kylie Jenner en Instagram(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Charco Ante, Diana Cecibel; Vayas Ruiz, Eliza CarolinaThis research is mainly aimed at discovering the character as an Idol 2.0, through the spectacularization of life in the social network Instagram of Kylie Jenner, where the content present within the profile is valued, and how this content is catapulted as self-presentation for communication and interaction among them, thus building social and cultural identities. It aims to identify the categories and reflect on the spectacularization as an idol, therefore a visual descriptive research was deployed with a purely quantitative approach by which the technique of content analysis of publications in photos and reels issued by the character in the year 2022 and 2023 was used. In discussion of results is according to the analysis matrix with the identified categories that were supported by theories of authors as they contributed to support the spectacularization within the Instagram social network. The main results externalized with more presence in the Instagram profile to the beauty and perfect female figureItem El personaje de la Mama Negra com representación social y su simbología en la fiesta de la Santísima tragedia o capitanía realizada en septiembre en Latacunga(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-09) Corrales Landázuri, Francisco Alejandro; Sánchez Peña, Marco IvánThe present work of investigation has determined the Symbology of the Feast of the Most Holy Tragedy or Captaincy held in the month of September in the Latacunga city, obtaining as a general objective: To establish which are the symbolic and social representations of the character of the Black Mama in the popular party of Latacunga, to give fulfillment to this end was preceded by interviews with the characters of the Black Mama, Organizer, Prioste, a Historian and a Journalist about the festival of the " Santísima Tragedia¨, ", once the Results We proceeded to the interpretation by analyzing the testimonials identifying quantifiable variables according to the premise of the research or hypothesis. And as a result of this research project, it focused on the production of an informative magazine about this cultural expression, which is aimed at the general public, valuing in such a way that the Black Mama festivity is a relevant cultural phenomenon, representing a symbiosis of indigenous, Spanish and African cultures. The reason for the execution of an informative magazine is given by the fact that the mediatization of the representations and symbols of the Traditional festival of Santísima Tragedia o Capitanía held in September have a low character in the dissemination of its elements structuring and celebration, limiting the knowledge of the cluster of all its elements even by the native inhabitants of the city, in this way it is expected to awaken interest in citizenship and begin to value this cultural expression even more in order to follow preserving this type of Intangible Cultural HeritageItem La composición de la imagen y el fotoperiodismo en la página Web del diario "El Heraldo" de la ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Medina Zhinin, Paola Alexandra; Barrios Mesa, ReinierThe present investigative study took as reference the management of photojournalism in the web page of the daily "El Heraldo" written by Ambato. Today photography reflects much more than images captured by some technological device. Photojournalism as a journalistic genre needs to have a process that reflects professionalism when practicing it. Digital journalism is one of the trends on the internet platforms, to inform a globalized citizenry. Where facts are instantly known and strengthened with new technologies on social networks or digital platforms. The growth of a globalized society allows journalistic events to become a learning process for citizens and decision-making. Digital users can become news generators and critical opinion through analysis, understanding and acceptance of transmitted messages. The objective is to establish the reasons why an image does not get to express its content within a news, report, design, etc. It is necessary that the citizens have an adequate delivery of the information in the web pages of the media especially when it comes to photography. Digital journalism also becomes a link that allows the construction of agreements and decision-making. We propose to design a specific section of photojournalism on the website of the newspaper EL HERALDO of the city of Ambato, to elaborate the journalistic workshops and the bases that represent the function of the tools in the photography, which will allow us to present in an understandable and Attractive messages of value that will contribute to the growth of a society.Item La comunicación institucional y la imagen corporativa en el GADM Santiago de Pillaro(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-11) Reinoso Andrade, Pablo Javier; Chicaíza Morales, Miguel ÁngelDecentralized Autonomous Municipal Gobernment of Santiago de Píllaro is an Institution of Public Government Information, the same that was born with the need for a village, township or city to have leadership in the community , and representation of authority , this institution allows management projects and proposals that are to the benefit of the community, so the institution is at a low level of communication which does not allow the dissemination of these programs to the community pillareña this being a key aspect for the image of the spoils. It is for this reason that the present investigation is focused to make an internal and external analysis of the institution, which allows formulating communication strategies, which provide proper management of corporate image, making a big difference in a society, void of knowledge. In the present study, the thorough analysis and research data collection is enabled, work the reality of local needs is reflected by answering these questions , and problems holding society, it has a high degree of importance to strengthening the corporate image of Santiago de Píllaro GADM giving greater credibility with the communityItem La gestión de la comunicación y la desinformación de las comunidades locales respecto de la actividad minera del proyecto Curipamba Sur(2015) Gómez Salazar, Fausto Enrique; Martínez, AlejandroEl proyecto de investigación cuyo tema es: “La Gestión de la Comunicación y la Desinformación de las Comunidades Locales respecto de la actividad minera del Proyecto Curipamba Sur”, tiene el propósito de ser una contribución para quienes son parte de la actividad minera y su problemática con grupos antagónicos que buscan menoscabar la identidad, imagen y reputación de las empresas mineras como Curimining S.A. que buscan el desarrollo de la zona de influencia del Proyecto Curipamba Sur. Con este proyecto se pretende optimizar los recursos comunicacionales para una óptima gestión comunicacional en los diferentes departamentos que conforman la empresa, y de esta manera generar confianza en los habitantes de la localidad. El plan comunicacional constituirá el eje primordial de las relaciones entre la empresa y los stakeholders, pues con la implementación de los diferentes proyectos propuestos en el plan se construirán las bases de una confianza mutua, ya que a través de la comunicación se llega a la información acerca de las características de una organización para hacerla merecedora de la confianza y selección de sus públicos. Es por ello que se debe trabajar en consolidar la relación identidad – cultura – comunicación – imagen.