Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item El lenguaje en uso de la red social TikTok y su significación en los adolescentes de la Primera Iglesia Bautista Filial de la ciudad de Baños de Agua Santa(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn Social, 2023-03) Castillo Hernández, Sarahí Elizabeth; Naranjo Gamboa, Byron OrlandoThis research was focused on understanding the language used in the TikTok social network and the terms used by influencers or creators of audiovisual content. There was the participation of 10 teenagers between 12 and 17 years old from the Primera Iglesia Bautista Filial of Baños de Agua Santa city. The main objective is to determine the significance of the language in use of TikTok social network in the unit of analysis. The method was based on a qualitative approach and a qualitative-interpretative paradigm. The research made use of interviews to adolescents between men and women. The work was based on Analysis Discourse as a study discipline to understand the meaning of some terms based on the "Theory of speech acts" proposed by John Searle (1994) and as a reference the text "How to do things with words” by John Austin (1955) to analyze the illocutionary act (intention) and the perlocutionary act (reaction). In the research, the terms were identified from the language in use of TikTok social network, then was analyzed how this language is used by teenagers, and next it was described the significance that this had in the unit of analysis. The findings allowed to understand that the use of the terms only applies when they talk with their group of friends and they come to use it even without knowing its meaning because others do. It was verified that the significances of the language in use in the social media TikTok for the teenagers have stationary terms. It was concluded that this language is constantly changing and other words appear that adolescents adopt in their vocabulary, but anyone said that its use brings them something positive or usefulItem Uso del audiovisual para la reducción de las actitudes ante el consumo de alcohol(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-08) Rodríguez Sánchez, Irene Liliana; Ortega Arcos, Wagner EnriqueThis research is based on the scientific study of the impact of audiovisual media on alcohol consumption by university students in the city of Ambato. Communication will always be the starting point of social relationships because, even without wanting to communicate, they do so from their physical manifestations. Here is the importance of delivering a good message and knowing how to understand it, accept it or discard it. The consumption of alcohol is a custom rooted in the Ecuadorian culture. The worldview of our ancestors certainly gives rise to this attitude, but few means are those that seek a change of mentality in the face of this product that destroys the social nucleus, human integrity and often causes death. To give an adequate treatment to the object of study, the research process was developed with the bibliographic review of documents related to the subject, as well as the survey technique was defined with its instrument, the online questionnaire to approach the study subjects and establish the perceptions of alcohol consumption and the use of audiovisuals in order to make youth aware of taking care of health and changing the social situation. As a result, a substantial change was obtained from the initial concept and attitude from acceptance of alcohol consumption to a significant rejection of this product.Item Estrategias comunicacionales para la mejora de hábitos alimenticios en adolescentes de la sierra centro del Ecuador(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-03) Andino Reino, Jocelyn Patricia; Jiménez Sánchez, ÁlvaroItem La difusión masiva radial del género musical Reggaetón y la conducta estudiantil de los adolescentes de la Parroquia El rosario del Cantón Pelileo(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-01) Manjarrez Córdova, Jairo Adolfo; Sánchez Peña, MarcoThe massive radial diffusion of the musical genre, the reggaeton and the behavior of the students, are problematic, in the society, in which, the adolescents, lost, in the values, in the dialect, in the theme, in the theme, in the music, in the state, in which it occurs, however, on the radio. Music, learning and things that do not go through the ages of the adolescents of the Parroquia El Rosario del Cantón Pelileo are disseminated. The present research work was based on the collection of data and information in the Eugenio Espejo Educational Unit of the Parroquia el Rosario, viable sources such as, thesis of the repository of the Technical University of Ambato, scientific research, digital journals, etc. Through many methods such as: observation, surveys, interviews and previous information gathering, where surveys were conducted to students and teachers of the institution, and surveys of the family of people and authorities of the educational unit, This way, a preliminary evaluation of the subject to be treated has been carried out, in order to define the areas of things and that an in-depth evaluation can be carried out to obtain practical and timely solutions. As results, the causes and effects are presented both theoretically and practically, where adolescents spend too much time on the use of radios, to which communication and the use of culture and identity have been lost and, most importantly, the values and respect. For short stories, if you have planted a solution, which is not, it is more than a means of a radio program carried out in the most tuned Radio; The program will have the name "YOUTH TO MAXIMUM" in the same topic will discuss topics, the interview, the opinions of the good use of radio programs and the importance of communication within the homes.Item Las redes sociales y el comportamiento en el aula de los estudiantes de noveno y décimo año de Educación Básica de la Unidad Educativa Quisapincha, Provincia de Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-11) Tusa Carrillo, Luis Tarquino; Martinez Bonilla, Carlos AlbertoSocial networks are a means of communication between the people who use it for various purposes, such as: connect with friends or family nearby, far away and even to establish new relationships, and share content, views on different issues, the proper use of these has effects on the behavior of students enrolled years high school, where there is more evidence problems of low ratings desertions, bad behaviour in the classroom and home. For this reason, a study was made to students in the ninth and tenth years of basic education of the educational unit Quisapincha, which currently is having problems in regards to social networks and conduct of students, due to the lack of attention in classes, what is claimed is to carry out an awareness in the same campaign also workshops, conferences, test, and posters communication to determine the effects of the abuse of social networks, and the limited control by parents will be raised. The importance of analyzing the consequences of the abuse of social networks is to let them know about the consequences such as: free access to inappropriate content, the risks of isolation i.e. do not come into contact with. Unknown, another result is harassment violation of her privacy, phishing by unscrupulous people, who use fake profiles to become friends of young people, on the other hand, this causes alterations in the behaviour of students, making them withdrawn, and away from student groups, and their behavior is altered, also produces a confusion between the intimate private and public, as also the loss of sense of time, spend hours and hours on social networks, without control of their parents, causing this problems the cyberbullying, Grooming, and Sexting. While talking about the behavior of students caused by the excessive use of social networks, is to understand the factors, causes and effects that influence the behavior of adolescents in the ninth and tenth years of the educational unit of Quisapincha, in the parish of Quisapincha, Ambato, Tungurahua, and with this province propose a solution to this problem.Item El fotoperiodismo y su influencia en la identidad de los adolescentes en el Cantón Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2015) Cañarte Chacha, David Ricardo; Guevara, Jorge