Comunicación Social

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Narrativas representativas y el surrealismo de la imagen de la mujer en los selfies en Instagram
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-24) Tustón Landa, María Belén; Viteri Torres, Walter Francisco
The analysis of selfies in everyday life reveals this practice as a form of creative expression that serves as a contemporary social model. It reflects the subtle evolution of the female image over time and highlights the significant impact of cultural industries in the digital age, often characterized by surreal elements. These factors illustrate how communication and culture contribute to the formation of new identities. This study aims to explore the narratives and surreal qualities tied to how women are represented in selfies. It focuses on the unconscious messages young women communicate when taking and sharing selfies on Instagram. The research delves into how they see themselves, the motivations behind their self-presentation choices, and how others perceive them. Using a qualitative approach, the study employed a subjective methodology, including a focus group of five participants. The findings indicate that women unknowingly create and replicate images at a large scale. These images often reflect societal beauty standards and ideas of female empowerment, shaped by cultural and social expectations and heavily influenced by cultural industries.