Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Las estrategias de comunicación para el desarrollo y la gestión de desastres naturales en los décimos años de educación Básica de la Unidad Educativa Bolivar de la Parroquia Matriz del Cantón Ambato Provincia de Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-06) Marfetan Nieto, Gabriela Jackeline; Martinez Bonilla, Carlos AlbertoThis paper analyzes the communication strategies for the development and management of natural disasters, several organizations have been concerned with sensitizing the population by requiring the use of communication resources. Poor communication strategies for development in disaster management have been identified as problematic, although the Provincial Department of Tungurahua, on the initiative of the Ministry of Education of Ecuador, has developed drills in educational institutions, which has not been sufficient. A qualitative - quantitative, bibliographical, field, descriptive and correlational study was carried out with a sample of 78 students and 10 teachers from the tenth years of the Bolivar Educational Unit of the parish of the parish of the canton of Ambato province of Tungurahua. Applied a survey obtaining the following results 53% of students have been made aware of how to act in the face of a natural disaster, 70% of teachers mention that if there are planned objectives to inform and guide, 55% of students answered that sometimes Has been prepared, the type of communication strategies used to sensib 55% consider educational videos, 32% considered the triptychs - diptychs, very limited television reports, radio spots and educational spaces on web pages, in relation to the level of knowledge, 80% responded knew of earthquakes , 49% of floods, 67% of volcanic eruptions, based on these, a "Strategic Communication Plan for the Development and Management of Natural Disaster Risk" was defined as a proposal, where strategies were implemented: information Natural disasters, sensitization and guidance on natural disasters of school integration, education and experiential communication that have specific activities to create a culture interested in dealing with an earthquake, volcanic eruption or flood.