Comunicación Social

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Author: search.filters.author.Castillo Hernández, Sarahí ElizabethSubject: search.filters.subject.TIK TOK

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    El lenguaje en uso de la red social TikTok y su significación en los adolescentes de la Primera Iglesia Bautista Filial de la ciudad de Baños de Agua Santa
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn Social, 2023-03) Castillo Hernández, Sarahí Elizabeth; Naranjo Gamboa, Byron Orlando
    This research was focused on understanding the language used in the TikTok social network and the terms used by influencers or creators of audiovisual content. There was the participation of 10 teenagers between 12 and 17 years old from the Primera Iglesia Bautista Filial of Baños de Agua Santa city. The main objective is to determine the significance of the language in use of TikTok social network in the unit of analysis. The method was based on a qualitative approach and a qualitative-interpretative paradigm. The research made use of interviews to adolescents between men and women. The work was based on Analysis Discourse as a study discipline to understand the meaning of some terms based on the "Theory of speech acts" proposed by John Searle (1994) and as a reference the text "How to do things with words” by John Austin (1955) to analyze the illocutionary act (intention) and the perlocutionary act (reaction). In the research, the terms were identified from the language in use of TikTok social network, then was analyzed how this language is used by teenagers, and next it was described the significance that this had in the unit of analysis. The findings allowed to understand that the use of the terms only applies when they talk with their group of friends and they come to use it even without knowing its meaning because others do. It was verified that the significances of the language in use in the social media TikTok for the teenagers have stationary terms. It was concluded that this language is constantly changing and other words appear that adolescents adopt in their vocabulary, but anyone said that its use brings them something positive or useful