Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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    De ama de casa a heroína: discurso de género en las películas de Blancanieves
    (Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-09) Alejandra Anais, Layedra Escobar; Leonardo Xavier, Brito Alvarado
    ABSTRACT Children's cinema presents in its animated productions stereotypes and gender roles to children, who, feeling represented and identified by the characters, replicate their behaviors and actions in the society in which they are developing. Each animated film contains ideologies of the year in which it was created, that is why, in order to show the changes in the gender media discourse, two children's films are studied and analyzed: “Snow White and the Seven Dwarfs” (1937) and “Red Shoes and the seven dwarfs” (2019). The methodology used in this research is discourse analysis based on Patrick Charaudeau. An analysis matrix of the characters, of the scenes and a comparative matrix is used, all this to determine what are the stereotypes and gender roles presented by the characters, the media discourse that each film projects and finally the comparison between the two feature films to show if there is a positive change in the gender discourse. The main conclusion reached with this investigative work is that the two animations show completely different stereotypes and gender roles, where the woman goes from being the head of the household and dominated by men to being the heroine and adventure partner of the male characters.