La Comunicación digital y su incidencia en el Posicionamiento de servicios de la empresa V & V de la ciudad de Ambato.

Abstract

This research is done on behalf of the company V & V services in the city of Ambato, whose activities include providing service speech therapy for people suffering from this form of disability in particular children therapies offered provide guarantee recovery children with speech by 90% which is very significant in terms of recovery of speech is all about. This research was made in view of the company presents a difficult situation due to lack of customer traffic which is causing this danger of falling into a liquidity could put it into bankruptcy, for that reason it was determined the strategies needed to raise the most appropriate solutions that helped the company improve its stage, showing that the study provided very good information for the benefit of the company and are thus completely justified the investigation. Furthermore through this investigation it was determined that the company is facing a serious problem, even that is related to poor communication that the company has with customers and the market, generating a market positioning of the totally inadequate company, that is generating serious economic losses, the decrease of its clients, and low commercial development. Based on the above it could raise the necessary changes, reaching the structuring of a digital communications plan, which helped position in the market and in the minds of consumers the company name, and provided appropriate information to more seductive offers and promotions that caught the attention of current and future customers in the market.