Aplicación web utilizando técnicas de geomarketing para el control de ventas de cursos en la Corporación de Fomento para la Pequeña y Mediana Empresa (CORFOPYM).

Abstract

Companies worldwide have changed their marketing strategies over time to reach highly competitive markets. This process brings about changes in their policies and Procedures, necessitating updates and additional analysis. The dynamics of the market have driven businesses of all sizes to seek the necessary capital to access and improve customer service. One such avenue is the utilization of the Internet, Information and Communication Technologies (ICT), and related applications, including computer devices such as mobile devices, web browsers, and social networks. The purpose of this research is to address the various internal challenges faced by a company, including poor sales control and complete disorganization of participant documents. This is primarily due to each individual salesperson maintaining control in their own way, resulting in disorder within the internal organization of the Ambato headquarters. Consequently, this project aims to make a significant contribution to the organization and control of sales. The implementation of this system not only meets the company's needs but also benefits both CORFOPYM and the clients who seek their services. It facilitates the sales process for their employees, saving time and resources that would otherwise be consumed by inadequate sales closures and resolving needs as they arise during transactions, instantly.