Plan estratégico para mejorar la gestión administrativa en la empresa manufacturera “Hogar21”

Abstract

This research work seeks to improve the administrative management of the manufacturing company "Hogar 21", which is going through a risky financial situation for its continuity in the market. Through a strategic plan it is proposed to face the adversities that hinder the fulfilment of institutional objectives, providing a clear framework of the current position and its projection, in order to guide efforts in an intelligent way, placing it in a favourable position to take advantage of market opportunities, counteract the impact of threats, take advantage of its strengths and reduce its weaknesses. The project is based on a rigorous scientific methodological basis, with a systematic literature review using the PRISMA methodology for the collection and organisation of information; the strategic planning was based on the integral model for strategic formulation, applying the matrices of each stage in a systematic way and under standardised qualification parameters; in addition, an interview and a structured survey validated by the judgement of experts were used to determine the initial conditions. The results obtained show that the company is below its direct competition and the market, both internally and externally; an unfavourable strategic position that requires conservative defensive measures. Through the formulation and prioritisation of strategies, seven potential strategies are presented that promise to contribute to the improvement of the administrative situation when applied, embodied in three operational plans oriented towards innovation and productive development, labour empowerment and productive investment.