Search Engine Optimization (SEO) aplicando Crawl Budget para mejorar el posicionamiento de la página web de la Escuela de Educación Básica “La Merced”

Abstract

SEO positioning within the searched sites is important because it helps the user access information in a timely manner through search engines, at the same time the company can attract more user visits, improve its profitability, position itself in the digital market and keep the fidelity. In the present project, SEO techniques were developed through Crawl Budget to achieve an increase in the ranking of the website of the Educational Unit "La Merced", for which tools were used such as: Google Search Console, Google Analytics, Google My Business and Google Maps, the same ones that allow to show results, reports and tracking errors of the website and add information about the Institution so that it can be viewed from any device. The proposed methodology is Kanban because it has well-defined processes to be fulfilled periodically, it allows updating the tasks and evidencing the other pending, in process and finished activities. An analysis was done and it was shown that the web page did not have a good positioning and needed to improve the content, design and structure. Therefore, the website was periodically updated with relevant and simple content such as: brief information, specific photographs, schedule and services offered by the Institution.