La transformación digital y la gestión empresarial del sector petrolero

Abstract

The digital transformation has come to innovate companies, several experts consider that this process can radically change the Oil & Gas industry; organizations must take advantage of its benefits to define business management strategies that allow them to improve productivity and increase efficiency. But digital transformation is not just acquiring new technology, storing data in the cloud or implementing business management software; It implies, above all, the empowerment of managers, who must be convinced that this process will be successful only with the modernization of operating processes, the change in the way people work and, above all, the commitment of the organization's human talent. The research refers to the impact of the digital transformation on the business management of the Exploration and Production Management of EP Petroecuador; contrasts concepts of the Oil & Gas industry, digital transformation and business management from different academic and professional approaches. Advancing in the study, the information collection instrument was developed, whose reliability was validated through the expert judgment methodology; In addition, the Cronbach's alpha coefficient was applied to measure the consistency and the degree of relationship between the items of the questionnaire. The survey was applied to a sample of personnel from all levels of the organizational structure who were chosen at the convenience of the researcher and their results served as support for the analysis of the current situation of the company. Through Spearman's correlation coefficient, it was found that the variables under study are directly related; Consequently, digital transformation has a positive impact on business management. Finally, solution alternatives were identified, which will allow improving business management using the largest number of digital tools in order to meet the strategic objectives of EP Petroecuador.