Plan de negocios para la creación de una empresa dedicada a la elaboración de premezclas para helados de paila en la provincia de Tungurahua

Abstract

This business plan is composed by a market analysis, analysis of the production process and economic-financial analysis, which objective was the determination of the installation feasibility of a premix processing plant for “paila ice cream” in the province of Tungurahua. In the market analysis, the potential demand and competitors were identified in order to establish an adequate value proposal and mixed marketing strategies. The main sales channel will be the supermarket chain Mi Comisariato, setting an annual delivery of 49500 units of product. Through the analysis of the production process, the raw material, supplies and necessary equipment to prepare the premix were established, all of them with their associated costs. In addition, the location and setup of the plant was established. Finally, using the economic-financial analysis, NPV, IRR and IRP indices were calculated. The financial indicators showed that the installation of the premix processing plant for paila ice cream is viable.