Creación y comercialización de un nuevo tipo de calzado dieléctrico industrial en la Provincia de Tungurahua

Abstract

When talking about industrial safety footwear, it is observed that in the country the commercialization of this safety footwear contemplates the participation of companies that import this product, and that participate in processes of public contracting as potential customers. However, there is a latent increase in industrial accidents in Ecuador, due to the negligence of the owners in providing their workers with the complete safety equipment, to guarantee their lives, forcing them to increase their national production Type footwear, which will promote the development of the productive matrix, providing greater confidence to attract investment and better technology transfer. Through the market study, our target market was determined and quantified, thus being able to accurately determine the optimal size of the plant, a good distribution of physical spaces and an organizational structure with their respective levels, while in the financial study Demonstrated that the project is feasible, cost-effective and also that its recovery time will be short-term. Based on all these arguments the undertaking of the creation and commercialization of a new type of industrial dielectric footwear, will offer benefits not only to the company but also to our target market as it will allow to reduce in large part labor accidents in the companies of the country.