La planificación estratégica para el proceso de créditos y el cumplimiento del presupuesto anual de las cooperativas de ahorro y crédito del segmento 3 de la ciudad de Ambato durante el año 2015

Abstract

This research project deals with the strategic planning process credit and compliance with the annual budget of the credit union segment 3 of Ambato during 2015, key tools that can diagnose, analyze and take decisions on the future status of the entities, same that starts with setting goals, strategies, values, principles and policies that will achieve the goals in the credit department. It is why, to maintain proper planning is considered necessary to design an array of Administrative Management for Credit Department, which contribute to there being a better coordination of activities, establish a responsible staff development of strategic planning, make process maps, establish specific strategies for collections, develop a comparative table in order to verify the degree of compliance with the projected executed allowing entities to make development more feasible for budget decisions.